Drawing from 5-year hands-on trial-and-error experience, a set of principles and practices are shared for running successful innovation projects.

1. re*THINK Enterprise
People, Principles, Projects, Practices, Impact
Guang-Jie Ren, PhD
Manager, re*THINK Enterprise
IBM Almaden Lab, San Jose, California
gren@us.ibm.com

2. re*THINK Enterprise: People
IBM Confidential 2May 21, 2019
a multidisciplinary team of
thinkers, scientists, designers, architects and engineers

3. re*Think Enterprise: Principles
• Industry-led, problem-solving, impact-seeking
– actual pain points, not imagined ones
– commercialized solutions, assets and APIs
• User-centered, adoption-focused, AI-infused
– zero in on users, with design thinking and agile ops
– anything UX, from web/mobile to other modalities
– relentless personalization, leveraging data & AI
• Research-driven, evidence-based
– Grounded in science and evidence for theory building
May 21, 2019 IBM Confidential 3

4. May 21, 2019 IBM Confidential 4
2014 2015
eTraveler Apps: Apple Program Immigration Compliance
Mobile Analytics
Trip Trigger
Analytics
Trip Cost Estimate Personalized Reservation
Recommendations
Local Service
Recommendations
Business Meeting
Intelligence
Travel Buddy
Detection
Travel Plan
Travel Track
Travel Analytics IBM Travel Manager
Mobile
Advanced
Analytics
Big Data Insights &
Visualization
Industry & AI
Artificial Intelligence
In Action
2016 2017
Cognitive UX, Rapid
Prototyping, Production
Travel & Aging Initiatives
Knowledge Sharing & Collaboration
Multi-Modal Human
Interactions
CBM.next Knowledge Platform
Conversational UX
re*THINK Enterprise: Projects
Collaboration Analytics & Support
IBM Traveler Central
Curated
Feeds
Personal
Concierge
Featuresü Glance view of pre-defined sections
ü Personalized section sequence/content
ü Interaction through screen taps
ü User-initiated questions & requests
ü Cognitive insights with user follow-up
ü Interaction through natural conversation
ü Log-in, Profile & Contacts
ü Itinerary, Status, Checklist
ü Destination Guide & Search
ü HereNow Reminders
ü Experience Review & Tips
ü Travel Buddy
ü Meeting Intelligence
ü Gamification
Interaction Structure Topic
How people interact with
each other
How meeting activities
unfold over time
What and how knowledge
is exchanged
200 G: but those ought to be the three use cases.
201
202
203
J: Sorry G is that a proprietary API that you guys have created
as the result of the acquisition and being able to take our data
and actually do some more weather analytics on?
204 G: Exactly.
205
206
J: Was that primarily made - I assume that was primarily made
- for B to B consumption?
Time
Stefan
DNA
RNA
…
…
IBM Travel Concierge
2019 & Beyond2018

5. re*Think Enterprise: Practices
May 21, 2019 IBM Confidential 5
Business
Needs
User
Experience
Design ThinkingVision &
Roadmap
Personas
Agile
UI/UX
Design
Frontend
(modalities)
Backend
Integration
Data &
Analytics
User
Acceptance
Testing
Usage
Analytics
Technical
Impact
A/B Testing
Industry
Challenges
Business
Impact
User
Feedback
User Stories
& Scenarios
Automated
Testing
Technical
Expertise
RealizationIdeation
Theory Building
Hills
Business Case

6. re*THINK Enterprise: Impact
• Business Impact
– 4 A-Levels
• $10M revenue attribution
• $5M cost savings, or both
– 3 O-Levels
• $100M revenue attribution
• $50M cost savings, or both
• Technical Impact
– Patent disclosures
– Publications
– Open source contributions
• Image Impact
May 21, 2019 IBM Confidential 6