Gavin's presentation to the Waxhaw Business Association on using social media for business

1. Social Media Realities What the heck is this stuff? Why should I care? Presented By: In Cooperation With:

2. With Special Thanks to:

3. Presenter: Gavin Head Gavin@1stPositionMarketing.com www.1stPositionMarketing.com (704) 243-8214 Or: Gavin@SocialMediaDelivered.com www.SocialMediaDelivered.com

4. AGENDA What is Social Media? What does Social Media Include? Why use Facebook? Why use Twitter? Why use LinkedIn? Social Media Principles Social Media Tools

5. What is Social Media? An ONLINE COMMUNITY shared with people who like and do similar things that you like and do A place to have a CONVERSATION with colleagues, fellow consumers, customers and prospects A place where people GIVE and GET information about things that interest them Social Media is simply people COMMUNICATING through new technologies

6. What does Social Media Include?

7. What does Social Media Include? FACEBOOK: The largest social media network Over 500 million users, median age 26, 50% of users access it daily, more than 700,000 business have a fan page, more popular than Google TWITTER: A micro-blog network 111 million users; average age 31, short person-to-person text messages (140 characters) + pictures & videos, spreads any news (good or bad) FAST LINKEDIN: #1 Professional network site 75 million business professionals, average age 41, the most affluent network (average income $109K), 80% of companies will use LinkedIn for hiring this year Other social media vehicles include YouTube forinformational videos, Blogs for expert opinion articles,Foursquare and similar geo-location tagged services (My Town, Gowalla)

9. Build loyalty through discussions

10. Engage in customer communications

11. Identify opportunities for improvement

13. Find customers, form business partnerships

14. Find venture capital and investors

15. Establish credibility with the right audience

17. Platform for marketing, PR and customer relations

18. Engage in customer communications

19. Monitor to gauge customer opinions – good or bad

21. Create a strategy to reach your goals

22. Choose the right platform- you do NOT have to be everywhere all the time!

24. Each social media vehicle (e.g. Twitter) requires ~32 hours/month

25. Consider out-tasking for a rapid, professional & effective start

26. Know your ROIGain from Inv. – Cost of Inv. ROI= Cost of Investment

28. LISTEN CAREFULLY and monitor continuously

29. Be prepared to act quickly when required

30. Have an opinion- just be respectful when sharing it

33. Ping.fm

34. Google Analytics

44. LEARN MORE Case Study – 21st Century Dental www.socialmediadelivered.com/2010/09/02/21st-century-dental-case-study/ Visit the SMD blog at www.socialMediaDelivered.com Get a copy of this presentation by emailing me at Gavin@1stpositionmarketing.com Question Contact: Free Social Media Tips Here: www.twitter.com/LinkedInQueen www.Twitter.com/SocialMediaDel www.Twitter.com/gthead SocialMedia is all we do

46. A Workshop on social media (setting up, optimizing, customizing, using and managing, plus strategies). Would be about 2 to 2 ½ hours and cost a total of $100 per person.