The document discusses optimizing websites for international trade. It notes that with billions of internet users worldwide from many different countries, websites have an opportunity to reach a global audience. However, websites need to be visible internationally, attract foreign visitors, and convert them to sales. The document provides tips on how to internationalize a website, such as having pages in other languages and optimizing for searches in other countries.
Pick a volunteer from the audience and see if their website is visible in the UK and their target market – search on company name and key product / service. Sarah to mention that although you wouldn’t normally change country & language in Google, this is what Google does behind the scenes
Mention that English is the business language in India