Hearing a lot about optimizing your customer journey but not sure how to make that happen? Here's a tip: it starts and ends with data, and it's not how much data you have, but how you use it. Our latest blog gives you some solid tips to start you on the right road to boosting your journey. Find out more here: https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/

1. 4 Proven Ways to Optimize the Customer
Journey
We know you’ve been hearing A LOT about the vital importance
of customer data and using it to maximize your CX and
customer journey; in fact, you’ve probably heard so much about
it that you could find yourself stuck at a point of trying to
determine the path between where you are now and where you
know you need to go.Keeping up with all of the innovations and
advice on creating a seamless, sensational customer journey
can be somewhat daunting. Having a road map that points you
on the right road with some clear, implementable insights can
maximize your CX efforts, and help you optimize and influence
the end-to-end journey of your customer.
With this in mind, here’s four solid fundamentals to begin
working on now:

2. Build One 360 View of Your Customer
Creating one unified view of the customer is essential, and
best-in-class organizations start building their customer
journey optimization process by building a fully dimensional
view of their customer through data insights.
By building a single, comprehensive customer view, you are
better able to understand how the purchases, screen times,
interactions, and behaviors of your customers will drive future
actions. You can therefore target them more effectively with the
most appropriate messages at the most optimum time. This
insight helps sales and marketing teams partner together and
produce more resilient strategies and effective campaigns,
boosts the quality of every engagement, and helps you craft
relevant content that resonates with the customer agenda.
Once this 360 view has been designed, it’s crucial that it is
shared across all your business stakeholders, so they not only
understand the customer, they also know their role in optimizing
customer journey.
Additionally, by implementing artificial intelligence (AI)
technologies and utilizing prescriptive analytics, organizations
now have the ability to cut through copious amounts of raw
data generated every day – from corporate information, social
media, shopping cart behaviors, research trends and influencer
opinions to build a holistic knowledge of the customer.

3. Turn Data Insights into Data Actions
Just collecting or having customer data itself isn’t useful; it’s
what you ultimately can do with it.
Emerging capabilities in data analytics, data modeling, and
artificial intelligence are now empowering your customer
insights by interpreting data and directing action, which can
fundamentally disrupt and improve the way you engage your
clients.
So how does empowering your data improve the customer
journey? Here’s just three basic, daily routine examples:
Lead generation – Gaining an understanding of experiential
factors from a ‘tire-kickers’ data provides your sales team with
significantly more targeted and accurate sets of measures and
triggers that can be used to perfect lead generation and sales
execution.
Demos – Having the right insights at the right time can make all
the difference in a demo, augment sales calls, or hold the
attention of everyone on the Zoom call by demonstrating you
know what they want and how to get them there.
Boost Cold Call Opportunities – Utilizing an insight trigger such
as a news story about a customer or knowing about a change
up in their product line can be the catalyst that makes a target
client receptive to a call from your sales team that illustrates at
just the right time how you can solve their pain points during a
time of transition. Know more about Optimize the Customer
Journey please visit our blog:
https://www.groupfio.com/4-proven-ways-to-optimize-the-custo
mer-journey/