1. Kyrgyzstan
Tajikistan
Kazakhstan
GROUNDWATER MANAGEMENT IN THE
SYR DARYA TRANSBOUNDARY BASIN
Communication, Replication, Awareness
and Dissemination- Linkages with IW
LEARN
BY LUCILLA MINELLI, UNESCO-IHP (l.minelli@unesco.org)
PROJECT PREPARATION PHASE
INCEPTION MEETING
Paris – February 3-4,
2014

2. Importance of
communication
Outreach strategy
and action plan
IW LEARN and
Groundwater CoP
Food for Thought

3. Communicating…
Misperceptions, challenges and good news
Common Language
Digesting,Translating
Shiny and colorful
touch to "serious stuff”
Reciprocal Understanding and Trust
Extra complexity
(Ground)Water Cooperation
Importance of communication 1.1

4. Communicating…
Misperceptions, challenges and good news (II)
If our recipients “don’t get it” it is indeed our
problem…
Good news: Growing realization of the importance of
communication by donors, UN Agencies and projects’
partners.
The GEF is increasingly promoting and investing in
knowledge management/sharing tools and programs
Importance of communication 1.2

5. What is it then?
Communication is a strategic storytelling
Outreach,
awareness
raising,
dissemination,
knowledge
management,
information
sharing,
replication,
advocacy,
capacity
building…
Importance of communication 1.3

6. Component 5: Dissemination and Communication
& Strategic Results Framework
Expected Outputs
Expected Outcomes
5.1. Project experiences and lessons disseminated globally and regionally.
5.1.1 Project web site (following IW LEARN standards) created, IWENS produced, use of
GEF 5 IW tracking tool and participation at GEF IW conferences and other IW LEARN
activities ensured.
5.1.2. Publication and dissemination of key project documents, workshop and conferences
documentation, experience notes, hydro- geological and other maps, translated into regional
languages.
Outcome 5.
Raised awareness of decision makers
and practitioners on existing legal instruments,
guidelines and good practices related to
groundwater governance, promotes adoption
and advances national and regional policy
dialogue.
Outcome 6
Project experiences and lessons
disseminated globally and regionally.
10. Training Programs on existing
legal instruments and guidelines related to
groundwater governance for decision makers
in the Water – Energy – Food sectors designed
and implemented.
Records of face
to face training events and
webinars
attendees
11. Project
website
disseminates
the project
objectives
and the
progress of
the activities,
records
results,
Lists of
Website
designed according to
highest standards and
consistent with IW LEARN
requirements.
Records of
project contribution to
IWC conferences and other
IW LEARN activities
Printed
translated reports
Outreach strategy and action plan 2.1

7. Outreach strategy and action plan
Why
is it relevant?
(changing behavior, influencing
decision-making, preventing
resource degradation,..)
Whom
do we want to
communicate it to?
(Who’s our audience(s)?)
What
How
do we want to
communicate it? (What
channels/vehicles will
we use?)
do we want
to communicate?
(What’s our
message(s)?)
When
do we
take action? (timeline)
Analysis and assessment will be done by UNESCO-IHP in close
cooperation with project partners and national focal points
Outreach strategy and action plan 2.2

8. Additional remarks / mental notes
A successful strategy is no one-size-fits-all: tailored
approaches, tools and messages adapted to audiences
Successful communication is an ongoing process, not a onetime event. Adaptation: it is important to “keep at it” just as being flexible and creative in responding to changing
conditions
Resources need to be properly budgeted: tools and activities
tailored to the level of time and human and financial resources
available
Outreach strategy and action plan 2.4

9. What IW LEARN is…
International Waters
Learning
Exchange
And
Resource
Network
IW:LEARN is an umbrella project
(corporate program) dedicated to
knowledge and information management
within the GEF International Waters
portfolio. It is a unique initiative.
“Strengthening IW
Portfolio
Delivery and Impact”
(3rd phase:2011-2014)
strong focus on
groundwater
Goal: To strengthen Transboundary Waters Management (TWM) by facilitating
portfolio learning amongst GEF IW projects and partners and by providing a
series of services to facilitate this exchange
IWLEARN.NET supports knowledge sharing in the GEF IW portfolio and
contains project-related information, contacts, documents, e.g. case
studies, Transboundary Diagnostic Analyses, Strategic Action Programmes,
news and events.
IW:LEARN and Groundwater CoP 3.1

10. … and what it can do for you
PORTFOLIO-WIDE LEARNING: BIENNIAL GEF INTERNATIONAL WATERS CONFERENCES (IWC)
TECHNICAL SUPPORT SERVICES www.iwlearn.net/websitetoolkit
PROJECT-PROJECT LEARNING EXCHANGES/TWINNING EXERCISES
TARGETED TRAINING
OUTREACH: INFORMATION CAPTURE, SYNTHESIS, DISSEMINATION
New initiative of the GEF IW: creation of
Communities of Practice formed by water
practitioners, project country
representatives and other stakeholders
that meet, virtually and face-to-face, and
keep alive the legacy of the projects,
share best practices, exchange knowledge
and inform the design of new projects
www.groundwatercop.iwlearn.net
4th phase of IW LEARN 2014-2018, along the lines of the 6th GEF strategy
new attention placed on groundwater. The GW CoP will enhance the capacity
of the GEF to further address the conjunctive management of surface and
groundwater resources
IW:LEARN and Groundwater CoP 3.2

11. Food for Thought…
In your experience, what do you recall as a
successful example of good communication activity?
Is there any particular cultural aspect that we should
consider when preparing the outreach strategy?
What should be avoided?
At the national level, can you share an
example of existing initiatives that we
could link our efforts to?
Can you suggest national/regional
organizations that we could engage
with to maximize the impact of our
strategy and help us better
understanding local needs?
Rakhmet, Katta
Rahmat,Рахмат ,
Thank You, Merci,
Rakhmat, Спасибо
Question & Answer 1.1