1. Smith and
Wollensky
Dane Rahlf, Curtis Allen, Katie Mellor,
Mary Houghton

2. A Smith and Wollensky
Occasion
✦ An excuse to come to Smith and Wollensky

3. Occasion (cont’d)
✦ The antithesis of Hallmark cards
✦ “Sorry you got a ticket going 20 over.”
✦ $100 Gift Card has occasion copy.
✦ Buy for specific occasion
✦ Make it a Smith and Wollensky Occasion

4. Examples

5. Examples
✦ I could never forget your birthday because of pre-
programmed email reminders
✦ Nothing could get in the way of me celebrating your
birthday except bad weather or a playoff game.
✦ A wardrobe upgrade is a difficult time in any man's
life.
✦ Sorry people make fun of your email address.

6. Farmers
✦ Higher chance of becoming McDonald’s
hamburger than Smith and Wollensky steak
✦ The cows are sacrificing themselves to become
a Smith and Wollensky steak

7. Farmers (cont’d)
✦ Two farmers discussing the recent and strange habits
of their cows.
✦ To ensure they become steak cows are:
✦ burying themselves alive in spices
✦ drinking too much to induce alcohol poisoning
✦ drowning themselves in hot springs
✦ One too many needles at acupuncture session

8. Waiters and Cows
✦ How do we choose the best meat?
✦ We eat the cows that win the “Waiters and
Cows activity days.”

9. Waiters and Cows
✦ Three-legged race (five legged?)
✦ Sack race
✦ Waiters giving massages
✦ New York things with Cows
✦ Yankees Game
✦ Teaching the cow Brooklyn accents