Want to move your Oracle Commerce infrastructure to the cloud? If you are running your commerce business on Oracle Commerce (formerly ATG) stack, and want to take it to the cloud, check out this webinar slide deck. Two industry innovators are joined by the leading retail analyst to discuss why now is the time for the large retailers to transition to the cloud and how they can help.

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WEBINAR: May 25, 2016 1
Oracle Commerce as a Secure,
Scalable Hybrid Cloud Service
WEBINAR
May 25, 2016

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WEBINAR: May 25, 2016 2
Agenda
PART I
The case for cloud deployment of omni-channel commerce
By Greg Girard, Program Director, IDC Retail Insights
PART II
Hybrid cloud design for agility, security & performance
By Victoria Livschitz, Founder and CTO, Grid Dynamics
PART III
Fujitsu technology in retail
By Ferhat Hatay, Strategy and Innovation, Fujitsu

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PART I
The Case for Cloud Deployment
Of Omni-Channel Commerce
Greg Girard
Program Director
IDC Retail Insights

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Keys to Success
▪ Omni-experiences
▪ Profitable Loyalty
▪ Backend Efficiency
Drivers
▪ Digital Transformation
▪ Demanding Consumer
▪ Confidence in Cloud
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Industry Dynamics
▪ Globalization
▪ Economic Concerns
▪ Amazon Effect
New Business Models
▪ Uber and Airbnb
▪ IoT, 3D Printing
▪ Experience as Luxury
Omni-Channel Imperative

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IT
Simplicity
Usability
Supportability
Adaptability
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
Omni-
Channel
Imperative

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▪By 2016, 75% of Born-Digital Retailers Don't Even
Consider Omni-Channel Commerce Platforms That
Aren't Cloud-Based and Fundamentally Mobile
▪By 2017, Fully Integrated Omni-Commerce Platforms
Get Selected Two Times More Than Platforms
That Require "Custom" Integration
IDC FutureScape: Worldwide Retail 2016 Predictions, November 2015 © IDC Visit us at IDC.com and follow us on Twitter: @IDC
Two Omni-Channel Commerce Predictions

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For tier one retailers omni-channel
commerce IT inefficiencies can
throttle innovation
by 50%
or more!
© IDC Visit us at IDC.com and follow us on Twitter: @IDC

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Retailers have very good reasons for moving
omni-channel commerce and more to the
cloud
Innovation, stability, security, digital
transformation, performance drive shift to cloud
Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC

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50% of retailers’ cloud strategies
fall into the lowest two levels of
maturity
▪ Ad hoc – isolated pilots and validation
▪ Opportunistic – driven in isolation, no
shared resources
▪ Repeatable – consistent reuse of best
practices and resources
▪ Managed – widespread use, proactive
business and IT leadership
▪ Optimized – broadly implemented Cloud
first strategy clearly driving business outcomes
© IDC Visit us at IDC.com and follow us on Twitter: @IDC

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Widespread risk: Immature skills,
processes, technologies, and tools
Source: CloudView Survey, IDC, January, 2016
© IDC Visit us at IDC.com and follow us on Twitter: @IDC

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Important Achievable Drivers
Source: CloudView Survey, IDC, January, 2016 © IDC Visit us at IDC.com and follow us on Twitter: @IDC

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The Hybrid Cloud E-Commerce Option
© IDC Visit us at IDC.com and follow us on Twitter: @IDC

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PART II
Hybrid Cloud Design for Agility,
Security and Performance
Victoria Livschitz
Founder and CTO

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About Grid Dynamics
• Grid Dynamics is an engineering services company for
tier-1 digital and omni-channel retailers. A pioneer in
enterprise cloud, big data and devops since 2006.
• Known for transformative, mission-critical cloud solutions.
Our customers include 4 out of top 10 U.S. retailers. We
have never had an outage during peak loads.
• Headquartered in Silicon Valley, with offices throughout
USA and offshore development centers in Eastern
Europe.

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Top 10 Challenges of ATG “Cloudification”
5. Cloud operations
4. Cloud costs
3. License costs
2. Cloud security
1. Oracle DB performance
10. Recommended cloud ATG configurations
9. Cloud ATG deployment blueprints
8. Cloud skills, in-house or outsourced
7. Manual deployment practices
6. Manual test environment setup

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Solution #1

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Solution #1
• Single vendor for complete stack
• Supported by Oracle
Pro’s
Con’s
• Triple vendor lock-in: for software,
processing and data
• Limited & specific feature
set - requires porting or re-write
• No choice in the cloud selection

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Solution #2:
Hybrid Cloud from Fujitsu and Grid Dynamics
+
Dedicated
Scale-in
Integrated
Physical security
Pay-per-use
Scale-out
Dynamic
Virtual security
M10

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Optimized for different computing profiles
Fujitsu M10 Servers

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Designed to support complete test pipeline

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Top 10 Features:
Agile, scalable, secure, customized, fully-managed
5. AWS Direct connect
4. Mainframe-grade reliability
3. Fujitsu M10 core activation
2. Fujitsu M10 Software-on-Chip
1. Managed production
10. Push-button provision & deploy
9. Auto-shut down of test instances
8. Customized to specific applications
7. Integrated w/ CICD tools of choice
6. Managed test pipeline
Cloud On-Premise

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Thank you!

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PART III
Fujitsu Technology in Retail
Ferhat Hatay
Senior Manager,
Innovation and Strategy

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Oracle/Sun & Fujitsu Partnership: 30 Years Strong
Copyright 2016 Fujitsu
Released
performance
enhancements for
Fujitsu M10 sold by
Oracle and Fujitsu
1983
The first
partnership
started
1985
Agreed on
development
of the first
SPARC chip
1992 1993
Entered into
partnership
memorandum
Solaris
Agreement
was concluded
1994
Announced
Strategic
Partnership
2004 2007
Agreed on co-
development
of the next
generation
SPARC/Solaris
server
Released the co-developed
Fujitsu-Sun "SPARC
Enterprise M-Series" server
with Fujitsu SPARC64®
Processor
2010
Announced performance
enhancements for "SPARC
Enterprise M-Series"
2013
Released the
Fujitsu developed
server "Fujitsu
M10" sold by
Oracle and Fujitsu
2014
Released “Enhanced
Fujitsu M10” sold by
Oracle and Fujitsu
2015

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Fujitsu M10-1 Fujitsu M10-4 Fujitsu M10-4S
- 1 socket
- 3.7 GHz, Max 8 cores
- 3.2 GHz and 2.8 GHz, Max 16
cores
- Max 1TB memory
- Rack mount (1U)
- Max 4 sockets
- 3.7 GHz, Max 32 cores
- 3.4 GHz and 2.8 GHz, Max 64
cores
- Max 4TB memory
- Rack mount (4U)
- Max 64 sockets
- Max 1024 cores
- 3.7GHz and
3.0GHz
- Max 64TB memory
- Rack mount
(4U per unit)
- Building Block
Architecture
Fujitsu M10 Product Lineup
■ Small to Huge Capacity
■ Core Activation
■ Building Block Architecture
■ Mission-critical RAS
■ XSCF System Management
Copyright 2016 Fujitsu

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▪ Dedicated Encryption/Decryption Engine
– AES, DES, 3DES, RSA, DSA, SHA and DH
▪ Decimal FP ALU (Arithmetic Logical Units)
– Supporting decimal floating-point based on IEEE
Standard (IEEE754) and Oracle NUMBER
▪ SIMD Function (Single Instruction Multiple Data)
– Supercomputer high speed arithmetic processing by
multiple elements in a single instruction
Fujitsu M10 Processor Innovation: Software on Chip
SWoC: Supercomputer Technology to Accelerate Oracle Database
Software Processes
Built into Hardware
SPARC64 X/X+ Processor
SSL and Database Accelerators Built-In
Copyright 2016 Fujitsu

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Fujitsu M10 Innovations in Interconnects
High Performance from Supercomputing
Fujitsu M10-4S x 16-chassis configurationFujitsu M10-4S x 4-chassis configuration
High-speed transmission at 14.5Gbps
Copyright 2016 Fujitsu

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Best Performance for Business Workloads
Copyright 2016 Fujitsu
#1 Arithmetic
Performance
#1 Scientific
Performance
Faster memory
Throughput
#1 Application
Performance
#1 Java
Performance
STREAM TRIAD
SPECint_rate 2006
2-tier SAP SD
SPECfp_rate 2006
SPECjbb2005
1
1
1 1
1
1
1
1
as of April 2016
SPECjbb2015 max-jOPS
(MultiJVM)
Extreme
Response
Performance
SPECjbb2015 critical-jOPS
(MultiJVM) 1 1

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MaximumAdd ChassisInitial Installation
Fujitsu M10: Start Small and Grow Big
Hot
Addition
1,024 Cores
64TB Memory
Hot
Addition
CPU Activation
Building
Block
Start Small
with Minimum
Cores
Grow with
Core
Activation
Keep Growing:
PPAR Dynamic
Reconfiguration
Copyright 2016 FUJITSU
Add CPU Resources

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Fujitsu M10: Designed to Run Oracle Stack
Complete from Infrastructure to Applications
SPARC64 X, X+ Processor
**Physical Partitions (PPARs) **Physical Partitions (PPARs)
SPARC Hypervisor SPARC Hypervisor
Oracle VM Server for SPARC
Oracle Solaris 11 Oracle Solaris 10
Solaris
11 Zone
Solaris
10 Zone
Solaris
Legacy
Zone
Solaris
10
Zone
Oracle VM Server for SPARC
Oracle Solaris 11 Oracle Solaris 10
Solaris 11 Zone
Solaris Legacy
Zone
**Fujitsu M10-4S only Copyright 2016 Fujitsu

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Oracle Database 12c In-Memory on Fujitsu M10
Company X Sales Order History
▪ Query: Product quantity sold each year
▪ 12 Years of Transactions
▪ 180 Million Records
▪ 100GB+
Fujitsu M10
SWoC
Oracle Database
In-Memory
Oracle Solaris 11
Fujitsu M10
Oracle Database
In-Memory
Oracle Solaris 11
Fujitsu M10
Oracle Solaris 11
Fujitsu M10
8x
11x
w/SPARC64
X
112x
Total
Fujitsu M10
SWoC+
14x
w/SPARC64
X+
Copyright 2016 Fujitsu

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Fujitsu M10: Database Security
Fujitsu M10 with Software on Chip
➔ Full Encryption
➔ Near Zero Overhead
Oracle Database 12c
Advanced Security
Transparent Data
Encryption (TDE)
Fujitsu M10
Near Zero
Overhead
2x
SLOWER
Copyright 2016 Fujitsu

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Fujitsu M10 Key Use Cases
■ Big Memory for In-Memory Computing
■ Performance: All processing done in-memory
■ Ease of use: All data available all at once
■ Consolidation
■ Old to new, many to few ➔ Less cost
■ Small to Large Mission-Critical Workloads
■ Highest RAS is what Fujitsu does
■ Dynamic Workloads and Higher Efficiency
■ Flexible expansion for planned and unplanned growth
■ Highest utilization with core activation and no-cost virtualization
Copyright 2016 FUJITSU

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Fujitsu M10 Customers Around the World
Success in 60+ countries & 10,000 units shipped and counting
Copyright 2016 Fujitsu

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Retail
Services
IT
Application
Services
Retail
Managed
Services
Managed
Mobile
SAP Retail
Competence
Center
Retail
as a
Service
Fujitsu Retail Portfolio ~ Retail Solutions
Retail
Solutions
Fresco GlobalStore Market Place Mobile Quick
Service
Integro
Self-
Checkout
POS Kiosks Retail Analytics
Copyright 2016 Fujitsu

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Highly-Optimized, Managed Cloud Commerce
Fujitsu M10 Servers & Grid Dynamics
Scalable Next-Generation E-Commerce
Technology as-a-Service
Cloud
Best-of-Breed E-Commerce Solution
On Hybrid Cloud
with Performance & Agility
Oracle Database on Fujitsu M10 servers:
Performance. Reliability. Security. Software on
Chip. Flexible growth.
Oracle Commerce: Scale-out premier commerce
software in the Cloud. Omnichannel-ready.
Personalized experience. Best-in-class
merchandizing. Powerful search.
Automation: Autonomic application life-cycle. 1-
button single-click self-service provisioning. Unified
system management and monitoring.
Copyright 2016 Fujitsu