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@scrollinondubs
Concentrated Startup Wisdom
Extracting lessons from 4 ventures
Sean Tierney
@scrollinondubs
@scrollinondubs
You don’t have to be an olympic gold
medalist to be a really good swim coach.
@scrollinondubs
CustDev Automation
Lean IoC Pattern
@scrollinondubs
“If I could time travel how would I use 1min with
my former self to create the biggest possible win?
actual blueprint of a flux capacitor
@scrollinondubs
Constraints breed creativity
@scrollinondubs
@scrollinondubs
@scrollinondubs
Classic “Field of Dreams Fallacy”
@scrollinondubs
@scrollinondubs
#1 Don’t build the tech- do CustDev first
Steve Blank is the godfather
(his free course on Udacity rules)
#2: bowling pin strategy
@scrollinondubs
@scrollinondubs
CustDev Automation
Lean IoC Pattern
@scrollinondubs
@scrollinondubs
System sprawl crippled us
@scrollinondubs
@scrollinondubs
@scrollinondubs
Active Campaign
#1: Process automation is the key
#2: not only for fulfillment but for leadgen
#3: use automation to do lifecycle marketing
Jermaine Griggs
“scaling personal attention”
#4:
@scrollinondubs
@scrollinondubs
CustDev Automation
Lean IoC Pattern
@scrollinondubs
@scrollinondubs
@scrollinondubs
B2C
B2B
Commit
Sales-driven Marketing-driven
@scrollinondubs
what do I need
to learn next?
what data will yield
the answer to
this question?
what experiment
could I conduct
to get that data?
go run that
experiment!
Reducing risk,
uncertainty & waste
@scrollinondubs
@scrollinondubs
CustDev Automation
Lean IoC Pattern
@scrollinondubs
@scrollinondubs
@scrollinondubs
@scrollinondubs
#1 push decision-making
to the edges
#2 create a mini economy
within the event
#3 the blueprint is separate
from the implementation
@scrollinondubs
@scrollinondubs
StartupHostel.com
@scrollinondubs
Want my Anki deck of 200 flash cards?
mental models
logical fallacies
cognitive biases
financial concepts…
@scrollinondubs @grid7
https://scrollinondubs.com https://grid7.com
Put your email in chat and I’ll send you
1. a copy of my eBook “Nonreliant”
2. the Anki deck for these 200 concepts
3. a copy of these slides

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Concentrated Startup Wisdom talk for Startup Lisboa companies