The document provides tips on how to maximize a LinkedIn profile from two presenters - Lisa Snedeker, Director of Communications and Public Relations at a law school, and Gretchen Edwards, Assistant Director of Digital Engagement at a university advancement office. They discuss how to write a good summary, clearly describe skills, fill out profile sections with polished content, take advantage of LinkedIn applications, and update the profile going forward. The presentation aims to teach attendees how to optimize their LinkedIn profile.

1. Get LinkedIn:
How to Maximize your Profile
March 7, 2012
Lisa Snedeker
Director of Communications and Public Relations, School of Law
Gretchen Edwards
Assistant Director of Digital Engagement, University Advancement

2. Your facilitators
Lisa Snedeker brings more than 25 years of media/
communications experience to her position as the law school's
communications and public relations director. Before coming
to Wake Forest, Lisa worked as a reporter and editor for The
Associated Press, the St. Louis Post-Dispatch, the Las Vegas
Sun and The Fayetteville (N.C.) Observer, among other
newspapers, magazines and broadcast outlets. She has a BA
from Saint Mary-of-the-Woods College in Indiana and a MA
from the University of Illinois at Springfield.
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools
as the alumni office's assistant director of digital
engagement. She began her work at Wake Forest
sponsored by Cisco, where she liaised between the
company and the institution to foster the adoption and
assess the effectiveness of collaborative technologies within
the University community. She graduated from Wake Forest
in 2010 with a BA in History, and minors in Journalism and
Global Trade & Commerce Studies.

3. How to ask questions
● Please chat in your questions
Chat box
Type here

4. Learning objective
After attending this session, you
will know how to maxmize
your LinkedIn profile.

5. Skills you will learn
To maximize your LinkedIn profile you need to know:
1. How to write a good summary
<
2. How to clearly describe your skills
<<
3. How to fill out each section with polished content
<
4. How to take advantage of LinkedIn's many
applications
<
5. How to update your profile going forward

6. But first, register for LinkedIn!

7. Helpful hint
Consider having your LinkedIn
profile open and ready to edit in
real time during this webinar!

8. Helpful hint
We'll be using LinkedIn profiles
of alumni as examples

9. How to write a good summary
1. How to write a good summary:
● Clearly describe your top 3 - 5 skills
● Add specialities to your summary
● Use an upbeat and highly professional tone to
describe yourself in the first person
● Illustrate your energy, confidence, and enthusiasm for
your work
● Use keywords to optimize Search Engine Optimization
(SEO) for your personal brand

10. Example

11. How to clearly describe your skills
2. How to clearly describe your skills:
● Keep sentences concise and powerful; about 15 -
20 words long

12. How to clearly describe your skills
2. How to clearly describe your skills:
● Take advantage of the "skills sections" to highlight
your key skills

13. How to clearly describe your skills
2. How to clearly describe your skills:
● Make your profile aesthetically pleasing
○ Customize your public URL to your real name

14. How to clearly describe your skills
2. How to clearly describe your skills:
● Make your profile aesthetically pleasing
○ Customize the names of your websites

15. How to clearly describe your skills
2. How to clearly describe your skills:
● Make your profile aesthetically pleasing
○ Use bullet points, dashes, or one of your
browser's special characters to denote your
points

16. How to fill out each section with
polished content
3. How to fill out each section with polished content:
.
● Explain and add details about your current roles,
achievements, leadership and projects. Use
active verbs and specific information whenever
possible.
● Write from the potential employer’s or client's
viewpoint

17. How to fill out each section with
polished content
3. How to fill out each section with polished content:
<
● Include only three or four of your most important
and relevant accomplishments for each past
position to prevent your profile from becoming too
long.
● Drag and drop sections in order of importance to
you.
● Edit, edit, edit. Print out the PDF version of your
profile to check for spelling and grammar
mistakes.

18. How to fill out each section with
polished content
3. How to fill out each section with polished content:
>
● Obtain at least three recommendations to
complete your profile.

19. How to take advantage of
LinkedIn's many applications
4. How to take advantage of LinkedIn's many applications:
● Make a resume automatically
○ LinkedIn: Resume Builder

20. How to take advantage of
LinkedIn's many applications
4. How to take advantage of LinkedIn's many applications:
● Apply for Jobs with LinkedIn
○ Have you seen the LinkedIn button?

21. How to take advantage of
LinkedIn's many applications
4. How to take advantage of LinkedIn's many applications:
● Turn your resume into an infographic
○ vizualize.me
○ example

22. How to update your
profile going forward
5. How to update your profile going forward:
<
● Consider inserting applications:
○ Use the Reading List by Amazon
○ Include your blog posts with the WordPress or
BlogLink so your connections stay up-to-date
with your projects, events and thoughts
○ Use the SlideShare or Creative Portfolio
Display apps to display your best
presentations or documents

23. How to update your
profile going forward
5. How to update your profile going forward:

24. How to update your
profile going forward
5. How to update your profile going forward:
● Update your profile's content frequently
● Make it a habit to update your status with links to
articles you’ve written or read about your projects,
business, or specialities

25. Review
1. How to write good summary
2. How to clearly describe your skills
3. How to fill out each section with polished content
4. How to take advantage of LinkedIn's many
applications
5. How to update your profile going forward
You know how to maximize your LinkedIn profile!

26. Questions
● Please chat in your questions
Chat box
Type here

27. Contact
We look forward to hearing from you!
Lisa Snedeker Gretchen Edwards
● on LinkedIn ● on LinkedIn