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You Have Faculty Using Technology to Market... Are You Kidding Me?   edu Web Conference July 21, 2008  Greg Williams, Ed.D.
Greg Williams, Ed.D. ,[object Object],[object Object],[object Object],[object Object]
Case Study  Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Enrollment   FY 2003 – 1,035 Credit Hours FY 2004 – 771 Credit Hours  FY 2008 – 1,239 Credit Hours 2004 – 2008  increase of 60%
Changing Faculty Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Faculty Evaluation  ,[object Object],[object Object],[object Object],[object Object]
Why People Don’t Perform  (Robert Mager) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should Faculty Market? ,[object Object],[object Object],[object Object],[object Object]
Case Study  Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Consumer  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Shift
Marketing Shift  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Marketing Approach   (graduate program) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comprehensive Approach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis  Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Position Statement   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Focus on  Customer Needs  ,[object Object],[object Object],[object Object],[object Object]
We’re Having Cookies!
What Did Our  Customers Want?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our Approach   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No Silver Bullet
Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Program Improvements ,[object Object],[object Object],[object Object],[object Object]
Service Improvements ,[object Object],[object Object],[object Object],[object Object]
Inquiry Management  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Plan  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology  Not a Universal Solution   ,[object Object],[object Object],[object Object],[object Object]
Technology Tools  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Google AdWords  ,[object Object],[object Object],[object Object],[object Object]
Google AdWords Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
Apple’s iTunes University  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
YouTube  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Communication Reinforcement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results  FY2004 – 771 Credit Hours  FY2008 – 1,239 Credit Hours FY2004 – FY2008  increase of 60%
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Greg Williams, Ed.D. ,[object Object],[object Object],[object Object],[object Object]

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