1. CIO’s Playbook to Cloud Computing March 2010 ®Cloud Commerce Inc. - Proprietary & Confidential 5/10/2010 1 Michael Vienhage Managing Partner Greg Altin Founder and Managing Partner

2. Introductions ®Cloud Commerce Inc. - Proprietary & Confidential 5/10/2010 2 Michael Vienhage - Managing Partner Prior to joining Cloud Commerce, Michael worked at CSI Leasing, Inc. in sales and marketing as Vice President, Marketing. His primary focus was in business development and relationship management. He opened the Charlotte, NC office in 1990 helping CSI expand their operation to a new region of the country. Michael had responsibility for developing new relationships in the Mid Atlantic region. Greg Altin - Founder and Managing Partner Prior to founding Cloud Commerce, Greg served in multiple roles at Brown Shoe Company (NYSE: BWS) including Vice President of Information Systems. In this position, he was responsible for managing a major portion of the application portfolios that supported corporate governance and administration systems, worldwide sourcing and product development, domestic wholesale, corporate EDI, customer support, and e-commerce business units, including Shoes.com (www.shoes.com).

3. Agenda Introductions Greenfields Defining Cloud Computing Types of Cloud Computing Co-Lo vs. Cloud Computing The True Value Proposition of the Cloud Adoption Considerations 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 3

9. Integration

10. Servers/Racks/Routers/Disc Space

11. Custom Code

12. Fire Suppression

13. Security System

14. Security Patches

15. Service Packs

17. Agenda Introductions Greenfields Defining Cloud Computing Types of Cloud Computing Co-Lo vs. Cloud Computing The True Value Proposition of the Cloud Adoption Considerations 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 6

19. Key Enablers: Bandwidth Proliferation, Web 2.0, Security Technology Improvements and Large Scale Commodity Data Centers

20. Transformative computing model that will change the economics of the multi-billion dollar software industry.

25. NetSuite

26. Gmail/Google Apps

28. SalesForceAppXChange

29. NetSuite SuiteCloud

31. RackSpace Cloud

32. HP/IBM/VerizonIAAS ~$2B Sources: AMR, Gartner, IDC

33. What is Cloud Computing? 2009 2010 2011 2012 2013 Adoption Timeline BAAS SAAS PAAS Model Saturation - Heavy - Moderate IAAS - Light Small Medium Enterprise Company Size

34. Introductions Greenfields Defining Cloud Computing Types of Cloud Computing Co-Lo vs. Cloud Computing The True Value Proposition of the Cloud Adoption Considerations 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 12 “A decision to go with a private cloud is a decision to run lower utilization levels, consume more power, be less efficient environmentally, and to run higher costs.”, -James Hamilton Amazon Agenda

36. You still bear the burden of software licenses and maintenance.

37. Co-Lo must maintain staff/resources to provide Multi-Focus services (lower optimization)

38. Unable to Realize Cloud Scale(Economic & Capability)

39. CC=SINGLE FOCUS SERVICECLOUD COMPUTING Single Focus SERVICE Co-Location/Managed Data Center

40. Introductions Greenfields Defining Cloud Computing Types of Cloud Computing Co-Lo vs. Cloud Computing The True Value Proposition of the Cloud Adoption Considerations 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 14 “IT systems and applications support people account for 30% to 60% of total 5-year systems costs.“ “43% of Enterprise Adopters cite cost savings as the top reason moving to the cloud.”, -Yankee Group Agenda

41. Key Benefits 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 15 Built in Redundancy and Failover No Long Term Commitments Ubiquitous Access Rapid Elasticity Ease of Deployment Pay only for you use Eliminate CapEX Reallocate Labor Pool Accelerated time to benefits

43. Service level cost cannot be spread optimally (User base is generally fixed but cost increase)

44. Systems are often underutilized due to peak load strategies and estimated growth

45. Higher Service Levels = Higher Costs

46. DISECONOMIES OF SCALE

47. Cost for High Service Levels are spread across large user bases.

48. Focus Drive Efficiencies (Optimizes resources on repeatable processes/function )

49. High Elasticity=No Excess Capacity Waste

50. Pay Only for What You Use

52. 6 Commandments of Cloud Computing Services 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 18 Moving Your Organization to the Cloud Value to Your Company Single Focus Service Delivery Multi Tenant Architecture Multi Point/Redundant Data Centers Subscription Model (no-lock) Clear SLA (availability/performance) Appropriate Security and Privacy Controls Enables Provider to Optimize Solution ( Cost) Leverage Repeatable Processes/Resources ( Cost) High AvailabilityBuilt-In Disaster Recovery Flexible and Elastic Usage Model Insurance Risk Management

54. Co-Lo Infrastructure Strategic Systems

56. Message Archiving

57. Fax Services

58. Collaboration (Sharepoint)

59. Document Management

61. Storage

62. Virtual Server

64. CRM

65. Hosted VOiP

66. Marketing Solutions

69. Service Level Improvement?

70. Support Growth?

71. Need for Upgrade?

73. Internet (lot’s of info)

74. Seminars/Industry Groups

76. Work to Quantify Real Costs (for both sides)…and be honest!

77. Use Hard and Soft Costs

80. Take advantage of Free Trials

82. Contact Us Web: www.CloudCommerce.com Phone: 314.932.2200 Email: info@cloudcommerce.com ®Cloud Commerce Inc. - Proprietary & Confidential 5/10/2010 26 About Us Cloud Commerce helps organizations understand, and benefit from cloud computing. We focus exclusively on applications in the cloud. We show business how leveraging the cloud can save money, while providing a secure and reliable alternative to running on-premise solutions.

83. 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 27

84. Stats 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 28

85. Cloud Strategy 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 29 Cloud Strategy Framework

86. Available Services 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 30

87. Pros and Cons 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 31 3 Stages of Computing Tradition On-Premises IT Requires IT staff. Capital cost intensive Difficult to upgrade and patch. Unpredictable costs. Difficult to maintain compliancy. Data center may not provide high availability (power, HVAC, etc) Users Your Business Internet Business Applications Firewall Higher level of internal control. Ability to customize services. Data is on-site. Can operate without Internet Backup Device E-Mail Storage Network

88. 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 32 3 Stages of Computing Managed Data Center (Collocated) Requires IT staff. Capital cost intensive Difficult to upgrade and patch. Unpredictable costs. High costs for managed services. Redundant cost if some systems are still on premises. Data center may not provide high availability (power, HVAC, etc) Pros and Cons 3rd Party Managed Data Center Users Your Business Business Applications Storage Network Firewall E-Mail Backup Device Higher level of internal control. Ability to customize services. Leverages facilities of professionally managed data center.

89. 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 33 3 Stages of Computing Requires reliable internet connection. Distributed Security Distributed User Control Cloud Computing Employees Work Anywhere. Lower Capital Expenditures. Focus on business not technology. No Worry Upgrades. Enterprise Class Tools. Faster implementations. Lower upfront and ongoing costs. Pay only for services you need. Guaranteed service-level agreements (SLAs). PREDICTABLE SPENDING HIGH AVAILABILITY, REDUNDANT DATA CENTERS (BUILT IN DISTASTER RECOVERY) Service Provider Pros and Cons Users E-Mail Your Business Service Provider Storage Firewall Service Provider Telephone PBX Business Applications SELECTIVLY MIGRATE APPLICATIONS TO THE CLOUD

90. Stats 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 34 Research firm IDC projects overall spending on subscription based software to grow at a compounded rate of 18% to $19.8 billion by 2012. Yankee Group concludes that IT systems and applications support people account for 30% to 60% of total 5-year costs. [“TCO of On-Demand Applications Is Significantly Better for SMBs and Mid-Market Enterprises.” Yankee Group. June 1, 2005] “Spending on cloud computing will capture 25% of IT spending growth in 2012 and nearly a third of growth in 2013”, IDC predicts.

91. Security Disadvantages 2 tier or flat architected networks are a risky Only expose front end user interface Credential management is fragmented and not centralized (yet). Control of Solutions are segmented Benefits? 1. Centralized Data 2. Incident Response / Forensics 3. Password assurance testing (aka cracking) 4. Logging 5. Improve the state of security software (performance) 6. Secure builds 7. Security Testing (CloudSecurity.org - Assessing the Security Benefits of Cloud Computing ) 5/10/2010 ®Cloud Commerce Inc. - Proprietary & Confidential 35