Omni-channel Retail: Fashioning a New Economics discusses how retailers must adapt their business models to an omni-channel retail environment. Traditionally, retailers focused on individual channels like stores or online, but now customers interact with brands across multiple channels. This requires integrated management of products, customers, and orders to provide seamless experiences. Product ranges now extend beyond physical stores through online sales. Customers are no longer anonymous but understood through a single view of their behavior and preferences across channels. Fulfilling orders can involve many parts of the business as transactions are no longer confined to physical stores. Retailers must optimize their economics across these dimensions through approaches like dynamic pricing, customer lifetime value analysis, and integrated inventory management