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1. One Direction
Rey Melgarejo
Tas Saret
Andrew Dickson Law
Enzo Ortiz

2. Overview
• Company Background
• Why pursue in using CRM?
• Proposed System
• Demo

3. Company Background
• Owned by Gruppo Solare, Inc
• Based in the Philippines
• Located at the 19th floor of the Citibank
Center in Paseo de Roxas, Makati City
• They sell branded luxury lingerie and
swimwear collection
– Designed specifically for the Philippine market

4. • Management Team. . .
– People who are experts and have extensive
experience in
• Marketing
• Distribution
• Fashion and design
• Finance

5. • The company aims to “Bringing a unique
brand of high quality and stylish intimate
fashion that can compete with the best of
the world to the Philippine market.”

6. Why Pursue in Using CRM?
• You can learn how much you are
selling of a particular product and what
your profits are — in real time
• You can better segment and target
customers
• You can learn when is the best time to
contact prospects and existing
customers

7. • You can pinpoint the most effective
marketing strategies
• You can improve the quality of
communication with your customers
– chat or email with your customers
• Proper resolve concerns or problems
• Increase in customer retention
• Customer value creation

8. Proposed System . . . .
• Would help the company to better manage
their business
– Sales
– Marketing
– Customer Relations
• Manage all customer related activities in
utilizing customer information gathering
– Improve and maintain customer relations
– Quick answer to customer complaints and
feedback

9. • Helps Marketing department on
formulating marketing strategy
• Improve performance of the Sales
Department
– Better approach to customer
– Better forecasting of calling customers
• New product
• Concerns
• feedback

10. • For short, the company would gain:
– Better customer relations
– Improve efficiency of its work flow
– Reduce cost in its operations

11. Modules
• Account and Contact Management
Module
– Data repository for customer info
– Customer profiling
• Tracking of customer transactions

12. • Complaint and Feedback Module
– Address all the concern and issues of its
customer
• Typing of complaint or feedback Online
– After-sales management for the company

13. Marketing Campaign Module
• Marketing Campaign Module
– Includes:
• Utilize the leads gathered from different modules
and use it for market analysis
• Help the marketing department in creating
marketing campaigns
• Relate historical client data to approximate the
impact of change and tailor marketing efforts

14. • Sales Leads and Transaction Module
– Tracking of sales transaction
• Create opportunities for Sales through Lead
generation
• Knowing the right time to call customers
– Introduction of new data
– Keep them updated

15. Demo