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© Fieke Sluijs
Introduction to
Design Thinking
Fieke Sluijs | April 19, 2021
© Fieke Sluijs
Iused todesign visualidentities
© Fieke Sluijs
I designvisuals
© Fieke Sluijs
I designexperiences
© Fieke Sluijs
I designlearningexperiences
© Fieke Sluijs
What doyoudesign?
Write (in the chat)
3 things you design
© Fieke Sluijs
Evolutionof design
product service experience transformation
© Fieke Sluijs
Today
What is designthinking?
Whyis itvalueable?
Howcan we doit?
“
Designthinkingissolving
problemslikeadesigner.
Roger Martin
Martin, R.L. (2009), Design of Business: Why design thinking is the next competitive advantage. Harvard Business Press
© Fieke Sluijs
1. ANALYSIS(focus onproblem)
© Fieke Sluijs
2. DECISIONMAKING(focus on choice)
© Fieke Sluijs
3. DESIGN(focus on solutions)
© Fieke Sluijs
Design iscreatingoptions
PARC DE LA DISTANCE
© Fieke Sluijs
divergent
thinking
Creative problem solving
Analysis
Design
Decision making
Focus on choosing
Focus on solutions
Focus on
problems
Stompff, G. (2018), Design thinking. Radicaal veranderen in kleine stappen. Boom
© Fieke Sluijs
Difficult,complex &wicked problems
© Fieke Sluijs
DaanRoosgaarde| Smog FreeTower
DaanRoosgaarde| SmartHighway
Engineering
Tech centred
Design thinking
Humancentred
© Fieke Sluijs
OceanCleanupis engineering
© Fieke Sluijs
Engineering isan iterativeprocess
© Fieke Sluijs
HumanCentredDesign
© Fieke Sluijs
© Fieke Sluijs
MichiganStateUniversity
© Fieke Sluijs
Think‘outsidethe box’
© Fieke Sluijs
Think ‘outsidethe box’
Connect all the dots with 4
straight lines without lifting
your pencil.
“
Design thinking is a
mindset and a
method.
© Fieke Sluijs
Themethod
Design Thinking Model d.School Stanford
The Design Thinking Process
© Fieke Sluijs
Iterativeprocess
© Fieke Sluijs
TheProcessof Design Thinking
© Fieke Sluijs
Toolkit
© Fieke Sluijs
Empathize tools
Introduction to design thinking
Introduction to design thinking

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Introduction to design thinking

Hinweis der Redaktion

  1. then second, there is the political way to solve problems, focussed on choice this is possible when there are multiple answers, but it's not clear what option is best for all
  2. then second, there is the political way to solve problems, focussed on choice this is possible when there are multiple answers, but it's not clear what option is best for all
  3. STUDIO PRECHT DESIGNS A PARK FOR SOCIAL DISTANCING Last but not least, here’s a project that got a few tongues wagging. ‘Parc de la Distance’ is a maze-like park for social distancing, designed by Studio Precht in Austria. Here, tall hedges in swirling patterns offer visitors a safe, solitary stroll, and a sense of “being alone in public.” Though the park is a proposal for Vienna, Precht believes the concept could benefit city-dwellers in other parts of the world, even after the pandemic is over. The idea garnered mixed responses from the design crowd, who worried that this was a pretty but ineffective band-aid to what is really a complex urban problem. What is certain is that speculative designs like these ask interesting questions about the future of our public spaces. As we approach a ‘new normal’ this is still a dilemma facing architects and city planners everywhere: when should we design in favour of social distancing, and when do we choose to foster better social connection? Can we do both?
  4. generally 3 ways of solving problems first: the analytical way, this is focussed on the problem
  5. then second, there is the political way to solve problems, focussed on choice this is possible when there are multiple answers, but it's not clear what option is best for all
  6. then, third, there is design thinking, focussed on generating options to solve the problem designers come up with solutions nobody else has thought of or couldn't dream to be possible
  7. https://www.volkskrant.nl/nieuws-achtergrond/plasticvanger-van-boyan-slat-beweegt-te-langzaam-en-vangt-daardoor-geen-plastic~b8d4fc2b/
  8. SMOG FREE PROJECT is a campaign for clean air led by Daan Roosegaarde to reduce air pollution and provide an inspirational experience of a clean future, including a series of urban innovations such as the SMOG FREE TOWER which provide a local solution of clean air in public spaces. It is combined with workshops with governments, students and the clean-tech industry to work together and make a whole city smog free. Recent SMOG FREE PROJECTS campaigns have been launched in China, the Netherlands and Poland. Daan Roosegaarde: "We are on a mission for clean air". Winner of the Grand Award for Sustainability, Europe 40 Under 40 Awards, Design That Educates Award, Gold Award Design For Asia, Platinum A'Design Award, and German Design Award Excellent Product Design.
  9. https://www.volkskrant.nl/nieuws-achtergrond/plasticvanger-van-boyan-slat-beweegt-te-langzaam-en-vangt-daardoor-geen-plastic~b8d4fc2b/
  10. Engineering typically researches and tests the technical feasibility of a concept or a solution, then the business viability, saving user desirability for last. Design Thinking, because it’s best suited for human-based problems, inverts this order, starting with user desirability and ending with technical feasibility. https://www.linkedin.com/pulse/engineering-vs-design-thinking-brandon-chinn/
  11. Michigan State University https://99percentinvisible.org/article/least-resistance-desire-paths-can-lead-better-design/ A number of educational institutions, including Virginia Tech and the University of California, Berkeley, have reportedly waited to see which routes students, faculty and staff would take regularly before deciding where to pave additional pathways across their campuses.
  12. https://www.youtube.com/watch?v=4lnr8THgL5k