ashwagandha

1. For more details visit:
http://www.ashwagandha.tk
INNOHUB 2010 List of participants
1. NIABI (Network of Indian Agri. Business Incubators)
NIABI is a national Initiative funded by the World Bank to groom, help, train and offer incubation services.
NIABI is an initiative by The National Agricultural Innovation Project (NAIP) of Indian Council of
Agricultural Research (ICAR) formed by ABI-ICRISAT.
NIABI builds synergy nationally through its Business Planning and Development Centres (BPDs) across
India, and facilitates commercialization of innovative agro-technologies through agri-business
development to benefit the farmers.
The technologies developed by the 10 BPDs are as follows: -
Anand Agricultural University
 Liquid Bio-fertilizers
 Tissue culture Date Palm plants
 Many crop varieties and hybrids of AAU
 Bio-diesel
 Probiotic lactic culture for dairy product
 Continuous Basundi making machine
 Area specific mineral mixture for livestock
Birsa Agricultural University
 TxD pig : New Cross Breed of Pig with higher body weight and fecundity
 Seed Production: Breeder and Foundation seed production of Rice (Birsamati), Wheat
(Birsa Gahnu-3), Soybean (Birsa Safed Soybean-2), and Ground nut (Birsa Bold) etc as per
need of Jharkhand state and eastern region.
 Crossbred Black Bengal x Beetle goat, exploiting heterosis for genetic enhancement.
 Implements production such as Dutch hoe, Grubber, Cono weeder, maize sheller etc.
 Tissue culture banana cv Giant Governor, Behula and other varieties.

2.  White Ragi Production & products development like Bread, cake, biscuits etc
 Tissue culture for Gerbera, bamboo, orchids, MAP of Mango, Guava. Aonla & Orange.
 Graft & Gootee Production of mango, guava (Birsa Chianki Guava 1 & 2 varieties),
Lemon (Birsa Chainki lemon 1), Litchi, Ber, Bael, Aonla, Custard apple etc.
 Organic rice, wheat, vegetables, medicinal & aromatic plants production.
 Enriched Vermi Compost Production
Central Institute of Fisheries Technology
 Ready-to-serve fish products in retortable pouches
 Ready-to-eat extruded fish products
 Battered and breaded fish products
 Squalene
 Chitin and chitosan
 Collagen-chitosan membrane
 Energy efficient effluent treatment plant
 Encapsulated pufa concentrate
 Glucosamine hydrochloride
 Small & medium scale fish food processing machineries
 Fishing vessel construction consortia
 Technology clinics
 Human resources development
Central Institute for Research on Cotton Technology CIRCOT
 Calibration Cotton Standards for HVI
 Miniature spinning system
 Cotton stalks as an alternate raw material for particle board & related industry
 Technology to dye cotton yarn & fabric with Natural dyes
 Eco-friendly Bio-Scouring technology suitable for adoption by SMEs
 Marketing of testing services
 Mobile laboratory for cotton grading at Farmers’ field
 Technology for low cost sliver making system for Handloom Industry
 Technology for Portable Gins
 Technology for Variable Speed gins
 Technology for Particle Board manufacturing from cotton stalk

3.  Technology for producing kraft pulp from cotton stalk
 Technology for producing Bio-gas from textile mill waste
 Technology for Compost from Cotton Willow Dust
 Eco-friendly technology for production of Oyster Mushroom from cotton stalk
 Technology for production of microbial cellulose
 Technology for production of Peptone from cotton seed meal
Chaudary Charan Singh Haryana Agricultural University
 Crop Display Unit
 Licensing of field crop varieties – Maize & Pearl Millet
 Biotechnology & Microbiology Unit
 Licensing of Liquid Biofertilizer Technologies
 Veterinary Products Unit
 Licensing of Diagnostic Kits/Tests
 ELISA Kit for Haemorrhagic Septicaemia (HS) Antibody Detection in Serum of Cattle and
Buffalo
 Diagnostic test kit for Haemorrhagic Septicaemia (HS) in Cattle and Buffaloes
Indian Agricultural Research Institute
 Commercialization of male sterility restorer system in wheat
 Turnkey process of converting MAS using the genes for leaf blight resistance and blast in Rice
and Rust resistance in wheat
 Product development of available/licensed transgenes in desired genetic background in Rice,
Wheat and cotton
 Open pollinated varieties (cauliflower, carrot, and brinjal) and Hybrid varieties (Cauliflower and
Brinjal)
 Off-season vegetable cultivation techniques
 Commercialization of rice hybrid, Pusa RH-10; and rice varieties Pusa-1121, Pusa-1460 and
Pusa-P-44
 Virus detection kit- PCR based detection kit for: Citrus tristeza virus (CTV); Indian citrus ringspot
(ICRSV); Citrus yellow mosaic virus (CYMV); Citrus greening Bacterium (CGB)

4.  Pesticide Residue Analysis in food commodities
 Novel super-absorbent cellulosic hydrogels
 Novel bio-pesticidal formulation -Nematode based: Pusa NemaGel
 Pusa neem micro-emulsion coated urea
 Neem Azadirachtin based formulation for value addition of technical Azadirachtin
 Upscaling of Biopesticide/Biofertilizers
 Mobile feed block making machine including mineral block making machine using molasses
 Pusa fruit drinks- Jamun, lime, Aonla, Grapes and Pineapple
 Aspergillus niger (strain AN 27) based bioformulations (a) Kalisena SD and (b) Kalisena SL for
management of soil borne diseases of crop plants
Indian Veternary Research Institute
A. Diagnostic technologies
 A.1. Diagnostic kit for caprine pleuropneumonia for field use
 A.2. Monoclonal antibody based diagnostic kits for Peste des petits ruminants (PPR) virus
infection
 A.3. Latex agglutination test for diagnosis of animal leptospirosis
 A.4 A rapid immunoassay for sero diagnosis of infectious bursal disease
 A.5 Agar-gel immunodiffusion test for serological diagnosis of Johne’s disease
B. Vaccines
 B.1. A low volume saponified haemorrhagic septicaemia (HS) vaccine
 B.2. Multiple emulsion haemorrhagic septicaemia vaccine
 B.3. Live attenuated homologous Peste des petits ruminants vaccine for small ruminants
 B. 4. A cell culture vaccine for classical swine fever
 B.5. Aluminum hydroxide gel-concentrated, oil adjuvanted vaccine for FMD
 B.6. A vero cell based live attenuated vaccine for control of goat pox in goats
C. Feed technologies
 C.1. Area specific mineral mixture to increase productivity of animals of Uttaranchal and Uttar
Pradesh
 C.2. Cold process technology for the preparation of urea molasses mineral block (UMMB)
D. Food technologies- value addition to meat & meat products
E. Reproductive technologies
 a. Crystoscope technology

5. Jawaharlal Nehru Krishi Vishwa Vidyalaya
 Hybrid seed technologies
 Soil, seed & plant conditioning bio-agents (Rhizobium, Azotobactor and Jawhar Enriched
Bio-organics)
 Medicinal & aromatic plants and their derivates (Ashwagandha, Isbogoal & Kalmegh
production & processing technologies)
National Institute of Research on Jute & Allied Fibre Technology (NIRJAFT)
 Mechanical extraction of bast fibre and accelerated retting of jute.
 Particle board from agro residues.
 Briquetting & gassifiication.
 Handicraft products from jute and allied fibre , yarn and fabrics.
 Decorative, fancy and utility fabric from jute and jute blended yarn.
 Jute-based geotextiles & agrotextiles.
 Jute based packaging materials
 Blended yarns for warm clothings.
 Handmade paper from jute residue and product development.
 Wet processing of jute.
 Non-woven jute products like horticultural bags, auto textiles etc.
 Testing instruments.
 Marketing of testing services by door to door campaign.
Tamil Nadu Agricultural University (TNAU)
I. Innovative Ventures
 TNAU-Coconut Tonic,
 Herbal insect repellant (Acorus calamus 10D)
 TNAU-Master Trap
 Brinjal Seed Extractor
 TNAU-Soil Health Software
 Milky mushroom
 TNAU Seri Dust
 Sugarcane Booster
 Biomineraliser

6.  Bottling of sugarcane juice
II. Seed ventures
 a) Seed Business Incubation program
III. Farm ventures
 a) Precision farming and facilitating buy back with the firms
 b) High-tech vegetable cultivation
2. NRDC (National Research Development Corporation)
NRDC is India's premier service enterprise whose business is to be the identifier, the carrier and the pilot
of technology transfer.
For over fifty years, NRDC has played a key role in speeding the commercial applications of research and
in effecting the transfer of technology from laboratory to enterprise.
NRDC guides and assists the entrepreneur in executing his technological business plans.
NRDC's extensive network of national and international contacts in scientific bodies, technology transfer
agencies, industrial and engineering concerns, and venture-capital providers, has enabled it to act as an
effective catalyst translating innovative research into marketable industrial products, processes and
services.
NRDC works in close conjunction with over 200 national R & D laboratories and has licensed over 2000
technologies for commercial exploitation, of which nearly 1000 are in production with a current annual
turnover of about Rs 12,000 million (Rs. 12 billion).
Technologies licensed by NRDC cover areas such as chemicals, drugs and pharmaceuticals, food, agro-
processing, bio-technology, metallurgy, electronics, instrumentation, building materials, manufacturing
techniques and utility processes including pollution control.
NRDC is a one-stop provider of comprehensive business services, devoted to satisfying the demanding
customer of competitive technology. To this end, NRDC nurtures new ideas and inventions by providing
finance and rewards; ensuring intellectual property protection; efficiently effecting transfer of know-how
from laboratories to industry; providing access to new technologies from India and abroad; exporting
Indian technological expertise and offering an array of technology consultancy services.
Technology packages from NRDC include data for the preparation of project reports that meet the
requirements of investment banks and financial institutions.
NRDC has also set up 52 rural technology demonstration cum training centres in various parts of
the country to give hands-on training and demonstrations to artisans and technicians living in
rural areas.

7. Some of the NRDC technologies that are appropriate to rural development have also been demonstrated
in Africa in Rural Centres. There is a demand for more of these Centres to be set up.
Some of the relevant agri. & rural technologies are as follows: -
 SPV technology from Central Electronics Ltd., India provides an alternate source of energy, ideal
for rural applications
 NRDC’s Rice Husk Particle Board Technology was also useful for the 200 houses as shelter to
the affected in earthquake in Gujarat
 NRDC also commercialised the Biodegradable technology in view of the curbing pollution in the
states with plastic bags
 Also commercialising the Fly ash Bricks technology utilising the waste fly ash from Power stations
NRDC’s Agro & Food Processing technologies
 A process for dyeing of coir with natural colours
 An effluent free preparatory process for spinning of coir fibre
 Azotobacter biofertilizer
 Chicken Patties
 Chicken Sausages
 Cured and Smoked Chicken
 Cocolawn - Readymade natural Lawn
 Cocoon cutting machine - Sericulture
 Cocoon deflossing machine - Sericulture
 Coirret-Innoculant for Retting Coconut Husks
 Compounded Asafoetida
 Digested organic supplement
 Field Spot test to detect Urea in synthetic milk
 Garlic powder
 Herbal Beer
 Herbal Colors for Cosmetics
 Improved design for thresher
 Instant mango pickle & lime pickle
 Iodized salt ( free flowing )
 Mulberry leaf chopping machine

8.  Mustard powder
 Nutrid-(Artificial Silkworm diet)
 Pith Plus
 Powder duster
 Probiotic fermented indigenous food
 Resham Keet Aushadh-Silk Worm Bed Disinfectant
 Shelf life extenders for fruits and vegetables without refrigeration
 Spice Oils and Oleoresins
 Tamarind juice concentrate
 Tamarind Powder
 Uzitrap - for Silkworm
 Vijetha-A Silkworm bed disinfectant
NRDC’s Rural Technologies
 Apricot Oil
 Biofuel
 Chlorine Tablets
 Mud block making machine
 Papad making machine
 Rope Making machine
 Simple pulse dehusking machine
 Soya Processing
 Tara Loom
 Test kit for Microbiological Quality of Drinking Water
 Water Analysis Kit
 Water filter candles

9. 3. Centre for Science in Villages (CSV)
Devendra Kumar is a disciple of Gandhi and follows the philosophy developed by the Mahatma.
After years spent as a manager in an Indian corporation, Devendra left his job and moved to a
village to study the life of villagers. He then created the "Center of Science for Villages" in the city
of Wardha, near Nagpur, Maharastra, in the center of India.
The Center of Science for Villages is a government organization, although it is mostly responsible for its
own funding through various research programs. Its primary goal is to improve life conditions in the Indian
rural areas.
The techniques developed by the CSV range from mud housing technology to various methods of energy
production or food growing. Hygiene is also a preoccupation, as well as favoring the development of local
alternate industries.
These techniques are simple to use, costless and environment-safe, based on local materials. Training to
villagers is provided in parallel, so they can pass their experience to others. This favors the creation of a
local know-how that can be used to create jobs, trades, etc...
This is in agreement with the Gandhian philosophy whose target is that villages should be self sufficient:
the use of these "appropriate technologies" brings independence to villagers and helps them to live with
dignity.
The focus areas are as follows: -
 Bamboo & Mud Housing
 Total Sanitation systems
 Renewable Energy
 Rock Bee
 Handmade Paper
 Tools & Equipments
 Pottery
 Organic Farming
 Food Processing
 Technology for SHGs
 Training

10. 4. Rural Technology User Group (RUTAG), IIT Madras
RUTAG for Tamil Nadu was established in Indian Institute of Technology, Madras in June 2004 to help
rural Tamilnadu upgrade their technologies. The objective is technology upgradation, training and
demonstration of any other innovative projects.
The following technologies are ready for transfer / marketing: -
 Pirn Winding Machine
 Coir Ratt
 Sanitary Napkins
 Bridge across Small Canal
 Potter’s Wheel
 Baby Diapers
 Natural dyes

11. 5. Media Lab Asia / Indian Institute of Information Technology
Media Lab Asia and Indian Institute of Information Technology have jointly developed a web based,
personalized agro advisory system which uses Information Technology to solve unscientific agricultural
practices called ‘eSagu’.
Sagu means cultivation in Telugu local language, the region in which the project started.
It exploits the advances in Information Technology to build a cost-effective agricultural information
dissemination system to disseminate expert agriculture knowledge to the farming community to improve
the crop productivity.
So far eSagu has been operationalized it in 300 villages covering six districts for 50 agriculture crops
besides fish and prawn.
eSagu has received recognition in different forums as listed below: -
 eSagu was declared the best e-governance project at the Computer Society of India (CSI) and
Nihilent e-Governance Awards for 2005-06 ([Nihilent e-Governance Awards
 eSagu features as a select entry among worldwide latest novel Internet applications in the book
"Innovative Application Case study 2006" published by Institute for Information Industry, a not-for-
profit Think Tank for Taiwanese Ministry of Economic Affairs in Taipei.
 eSagu was listed as one of the top three e-Governance projects (the other two are BHOOMI and
SAMPARK) of India in the video film on “Next e Governance Plan”, November 2005.

12. 6. Smokeless Cooking Stove-Kishor Kanthikar
In the rural part of India the main energy source for cooking is conventional stove using either firewood or
charcoal as source of fuel. This stove has many disadvantages viz. extremely low fuel efficiency, high
smoke emission etc. This leads to many kinds of health hazards to the village women and uncontrolled
use of fossil fuel sources.
Considering the above facts an improved version which is not only smokeless but also very energy
efficient towards the consumption of the fuel was designed. In the design charcoal is used as primary fuel
which is commonly available and it can be generated by new gasification techniques from the agro waste.
The design features are as follows: -
a. The stove consists of four main parts i) support base ii) fuel chamber iii) fresh air
circulation duct iv) forced air inlet.
b. Support bas: this of special design having pyramid shape concentrating the cosmic
energy.
c. Fuel Chamber: This is also of special design having pyramid shape which lead to drastic
increase in the energy efficiency of fuel consumption. This shape increases the heat by
about 20%.
d. Fresh Air Circulation duct: Extra care has been taken to provide fresh air to the fuel
burning with minimum pressure drop. This leads to extremely low force to drive the fresh
air into the stove.
e. Forced Air Inlet: Two options have been kept for the choice of the user. a) Manual hand
blower which can be operated by either hand or by foot. b) Extra low power battery
operated fan blower. This is of special design in which the battery last for about 12 hours
of continual operation. The further option of rechargeable batteries with Solar Photo
Voltaic Panel is also available. These features are at extra cost.
f. All the above combination make this stove a Renewable Energy based Eco friendly
source of heat energy for cooking.
This improved design provides about 50% increase in fuel efficiency.
FUEL AND GHG SAVING : Due to increase in efficiency even if 3% of the Indians switchover to this stove
it can save about 3.2 million Tons of fossil fuel and about 6.7 million Tons of CO2 emission.

13. COST BENEFIT: The conventional stove cost about Rs. 300/- plus consumption of fuel (charcoal) costing
Rs. 8/kg for a family of 5 persons i.e. cost of fuel per year would be Rs. 2920/yr. Thus the effective cost at
the first year end would be Rs.3220. As against this the new improved stove will cost Rs.450 and the fuel
cost will be reduced by 50%. Thus the effective cost at the first year end would be Rs.1910. Thus the net
saving at the first year end itself would be Rs.860. From the second year onwards the yearly saving
would be Rs.1010/yr.
7. Villgro Stores
A unique cash and carry store- VLE rural distribution channel for innovative products and services
VIMPL to showcase a scalable and profitable marketing model for innovative products and services in
rural India which creates sustainable positive impact on people’s life
Out of the 770 million people in rural India more than 75% depend on agriculture & diary and 78% of
these farmers have less than 5 acres of land. Average agriculture and dairy production in India is 30-50%
of the world’s highest average productivity. The low productivity is caused by poor access of innovative
product and services to large number of small holders as most of the distribution and extension services
stop at feeder towns or villages with 1000+ population. Even if some minimalistic and functional retail
channel reaches these villages, they are not configured for new product and services, resulting in extra
ordinary delay in technology adoption

14. VIMPL is creating on ground infrastructure and organization to scale up quickly and profitably.
In its last mile intervention to take innovations to market, VIMPL is guided by following principal
 Improve affordability of innovations in rural markets
 Make innovations accessible to users in rural markets
 Increase engagement with the end users by giving them a comprehensive set of products and
services
VILLAGE LEVEL ENTREPRENURES
CREATE EXTENSION AND SALES
POINTS INSIDE VILLAGES AND ARE
SERVED BY VIMPL STORE IN A
CENTRAL BIGGER VILLAGE
VIMPL WILL
CREATE 1BILLION
USD OF WEALTH
The Model creates unparallel reach in the rural India by creating
FOR SMALL AND
sales and field extension points in villages. Village Level
Entrepreneur helps quick adoption of new product and services at MEDIUM FARMERS
lower logistic & distribution cost IN RURAL INDIA
VLE
VLE / STORE 7-10
VLE VLE SUPPLY CHAIN
ST ORE
SALES/VLE/MNT INR 60-150K
VLE
VLE PRODUCT, SCOUTING, SELECTION/ TRIALS
SALES/ Avg INR 500
STORE/MNT K
MARKETING SERVICES (IN 18
MONTHS
FROM THE

15. VILLGRO INNOVATIONS MARKETING PRIVATE LIMITED
Phone :+9144 66630400 (Office)
Email Address ashutosh@villgro.org
Postal Address : 3rd Floor, IITM Research Park, Kangam Street
(Behind TIDEL PARK), Taramani, Chennai, 600113
Website : www.villgro.org
8. Villgro Pavillion
Villgro Innovations Foundation seed funds and incubates ideas which impact rural lives and will be
showcasing it’s incubatees and their work.
The current portfolio of Villgro incubatees who will be showcasing are as follows: -
VoiceNet
UNIPHORE SOFTWARE SYSTEMS PVT. LTD.
IVR based speech recognition technology –VoiceNet that sends information in the form of voice
messages or short conversation that walks the caller through a set of questions to arrive at the
information the caller is seeking. Region specific speech recognition technology is used for 11 different
languages in India and the technology also adapts to different dialects.
Uniphore developed VoiceNet that has the potential to reach millions of mobile phone subscribers
through different services.
Indradhanu Automatic Weather Monitoring Station
NEUROSYNAPTICS PRIVATE LIMITED, BANGALORE
Agriculture is influenced by several factors like climatic, physiological, biological, economic factors etc and
certain risk is involved with each factor. Amongst these climatic factors are one of the major risks.
Farmers can mitigate the risk of yield losses due to unfavorable climatic conditions through some risk
mitigating models like weather based insurances.
Tasar Yarn Making Machine
MASUTA PRODUCERS COMPANY, JHARKAND
Tasar reeling is a livelihood activity for over 25,000 individuals, in varying degrees of involvement, across
sectors varying from highly unorganised players, typically family members of weavers, to organised
cooperatives and producer companies, like Masuta. Some of the major problems in tasar yarn production
include the unstable nature of tasar cocoon rearing, the relatively low investment in tasar related R&D,
the comparatively low value proposition tasar offers (as opposed to mulberry silk).
Bamboo House

16. WONDER GRASS PRIVATE LTD, NAGPUR
Bamboo House developed by Wonder Grass is a 400 sqft house with bamboo as main construction
material. The walls are made up of prefabricated interwoven bamboo strips erected on a standard brick
cement foundation. The walls are then reinforced with cement or adobe. Then the prefabricated truss and
beam are raised over the supporting lattice columns to complete the framework for thatched roof.
Rural BPO
DESICREW SOLUTIONS PRIVATE LIMITED, CHENNAI
Rural educated youth are unable to find employment opportunities in villages, and as a result not migrate
to cities. Desi-crew addresses this through an innovative Business Process Outsourcing model, where
urban consumers outsource back-end support work to rural centres.
Rural Opportunities Production Enterprise (ROPE)
ROPE PVT LTD, CHENNAI
Poor artisans in rural areas are not able to market their products effectively and therefore get inadequate
earnings. ROPE is a business process innovation that links rural handicraft artisans to urban markets
through a remote outsourcing model.
Arogyam organics Pvt Ltd (AOPL)
AOPL,CHENGELPET
Arogyam Organics is a Private ltd company founded by Mr. Arumugasamy in the year 2008.It offers a
range of organic products under the name 'Bhojanam' and works with communities of small and marginal
farmers in Tamil Nadu, ensuring that they get access to the best practices, equipment and market
support. The rationale lies in the fact that farmer gets a good price for their produce & consumer gets top
quality, affordable organic produce. They work with Centre for Indian Knowledge Systems, an
organization working with farmers on indigenous organic agriculture.
Skymet Pvt. Ltd,Noida
SKYMET
Skymet is an enterprise that specializes in the processing and forecasting of weather information in the
Indian subcontinent. Skymet is the leading private supplier of high quality, reliable weather forecasts and
caters to the needs of the nations leading print and media houses. Of particular interest to Villgro is
Skymet’s partnership with mobile platforms that provide specific and accurate weather information to
small and marginal farmers that depend on the weather for their livelihoods. Skymet is promoted by Jatin
Singh.