Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.

1. Kampala Evaluation Talk: Communicating evaluation findings: challenges and opportunities
17 October 2014 Kampala, Uganda Glenn O’Neil

2. Unfortunately this is how most people currently interact with evaluation findings

3. 4 challenges

4. Complexity
Evaluations are complex, rich and dense: this doesn’t facilitate communications

5. Closed
Organisations often view evaluation as a confidential exercise and don’t want to share findings

6. Messages
Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority

7. Planning
To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is

8. 4 opportunities

9. Openness
Organisations are slowly becoming more open and willing to communicate

10. Participation
As evaluation becomes more participatory, it encourages greater communications

11. Curiosity
People are interested in evaluation findings – as it provides an often missing external point of view

12. Tools now exist
1 page summary
Video report
Infographic
Photostory

13. Webinar
Interactive web page
Blog
Social media

14. Steps needed
Has communications been planned?
What messages to communicate?
How open is the organisation?
How participatory is the evaluation?
What tools to use?

15. Communications is effective when
people learn of evaluation findings
from different sources and tools

16. Evaluation participatory = effective
Communications interactive = influential

17. 17
Q&A
Thank you!
oneil@owlre.com
glennoneil
www.owlre.com
@glenn_oneil
www.intelligentmeasurement. net
Contacts:

18. Credits
1 page summary:
http://myvisualvoice.com/projects/visual-executive-summary
Infographic:
http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop- emergency-housing-services-prevent-youth-homelessness-and-improve-health-and- wellbeing/
Video report:
http://www.youtube.com/watch?v=WJteTOYB2eI
Photostory:
http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf
Interactive web page:
http://www.thegef.org/gef/RBM
Blog:
http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt
Webinar:
http://www.seachangecop.org/webinars
Royalty free stock images in this presentation from: http://www.shutterstock.com/