Handy Store Fixtures offers Upright Extenders that allows retailers to extend the height of gondola shelving making them able to display more merchandise that can be sold on sales floor. With the use of slat grid on Upright Extenders, customers can extend the height of their fixtures without losing the comfort of security within the store… http://www.handybusinessguide.com

1. Driving Sales Through Merchandising
Store Fixtures

2. A successful store operator needs to provide
superior customer service, a great
atmosphere, a clean store, proper
signage, and effective marketing and
merchandising strategies. The Handy Business
Guide website with the work of the Handy
Store Fixtures Sales Reps. can help with
marketing and merchandising strategies.
Handy Store Fixtures has a dedicated staff
that can assist new retail store owners from
the building phase all the way to the
completely designed store.

3. The Handy Store Fixtures store design team
creates store designs and layouts using the
latest software as well as handwritten store
floor plans covering every aspect of a store.
We don’t just come in with

4. recommendations on where to
merchandise products that will effectively
sell in the retail location” states Handy Store
Fixtures Marketing Manager Steven Di Orio.
“We provide clear directions on how to lay
out the entire store with store fixtures.” Steve
added.

5. In order to operate a profitable store, because
of visibility and impulse the location and items
displayed on retail shelving end caps are
critical. Most retailers have the belief that your
most popular products should be displayed on
the end caps.

6. “That is not always the case.” Di
Orioadds, “You want your highest marginal
items displayed on the end caps because
research has shown that end caps will sell
three to five times more product then those
same items merchandised in-line.”
Therefore, the sales of your high margin on
end caps are an excellent way to ensure
you are making an initial profit with you
store.

7. Another retailing secret the sales team at Handy Store Fixtures like
to use with independent retailers are the use of Upright Extenders.
Many retailers will only use store fixtures that reach 54” or 60” in
height with gondolas and 84” or 96” on wall shelving. Many
retailers are afraid for security purposes to extend the height of
gondolas. We inform customers that they are paying rent on the
entire square footage of a store and we strongly recommend using
as much space as possible.

8. Handy Store Fixtures offers Upright Extenders
that allows retailers to extend the height of
gondola shelving making them able to display
more merchandise that can be sold on sales
floor. With the use of slat grid on Upright
Extenders, customers can extend the height of
their fixtures without losing the comfort of
security within the store.