Read the accompanying four-part series on the entrepreneur journey here: https://www.godaddy.com/garage/four-stages-entrepreneur-journey/ Independent people from all walks of life — everyday entrepreneurs — strive to make an impact on their world. This impact can be commercial, civic or creative, or all three. If you’re reading this, you’re a part of this community of like-minded individuals. You are sharing the path — a recognizable entrepreneur journey — with others around the corner and around the world. We have identified four distinct stages of this entrepreneur journey that are similar worldwide, across industries, and bridging all types of ventures: - Dream It. - Create It. - Grow It. - Manage It. There are also three activities that span across and support each stage of the entrepreneur journey. No matter where you are in the journey, these three things form the bedrock on which the stages rest: - Connecting. - Energizing and Empowering. - Thriving. Now, maybe your dream is a new thing, or at least something that is new to you. Maybe you’re a couple of steps along in your journey, and you’re trying to figure out what help and tools and inspiration and ideas you need to grow to the next level. Or maybe you started strong and have reached a place where things are a little chaotic, and you’re trying to figure out how to focus your scarce time and resources. You can use the entrepreneur journey outlined below in three ways: - To assess and orient yourself to where you are as an entrepreneur. - To benchmark yourself against your competition. - As a guide to the next steps that you need to take. Additional resources: https://www.godaddy.com/garage/ https://www.youtube.com/godaddy/ https://www.godaddy.com/community/

1. The
Entrepreneur
Journey
Copyright© 2019 GoDaddy Inc.1
Thea Monyee
T H E A M O N Y E E . C O M
Christopher Carfi
Sr. Director, Content & Community
GoDaddy

2. Tools
Website, marketing, and
other tools you need to
succeed online.
GoDaddy: Who we are
Copyright© 2019 GoDaddy Inc.2
Insights
What to do now, and
what to do next.
T H E E N T R E P R E N E U R J O U R N E Y
People
GoDaddy Guides
are your partner all
along the Journey.
GoDaddy is empowering everyday
entrepreneurs around the world by
providing all of the help and tools to
succeed online. With 19 million
customers worldwide, GoDaddy is
the place people come to name their
idea, build a professional website,
attract customers and manage their
work.
Our mission is to give our customers
the tools, insights and the people to
transform their ideas and personal
initiative into success.

3. Copyright© 2019 GoDaddy Inc.
GoDaddy Blog
Over 4,000 articles, written by entrepreneurs.
www.godaddy.com/garage/
YouTube
Over 100 videos covering all stages of the Journey.
www.youtube.com/godaddy/
Forums
Peer-to-peer support, guidance, and advice.
www.godaddy.com/community/
Entrepreneur Resources
T H E E N T R E P R E N E U R J O U R N E Y

4. In this workshop
you will learn:
T H E E N T R E P R E N E U R J O U R N E Y
1
The four stages of
the Entrepreneur
Journey
2
The three
foundational
activities that
support the Journey
3
How to determine
where you are in the
Journey
Copyright© 2019 GoDaddy Inc.4
4
Ways to develop
your own personal
roadmap for what
to do next

5. Copyright© 2019 GoDaddy Inc.5
The Four Stages of the
Entrepreneur Journey

6. Copyright© 2019 GoDaddy Inc.6
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Dream It
The Four Stages of the
Entrepreneur Journey

7. Copyright© 2019 GoDaddy Inc.7
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Create It
Starts the venture, and begins working
on the product or service, presence, and
brand for the idea.
Tries one or more aspects of marketing,
sales, or delivery of the product, service,
or project.
Can be involved in the effort full time,
part time, or “after hours” from other
family or work commitments.
Dream It
The Four Stages of the
Entrepreneur Journey

8. Copyright© 2019 GoDaddy Inc.8
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Create It
Starts the venture, and begins working
on the product or service, presence, and
brand for the idea.
Tries one or more aspects of marketing,
sales, or delivery of the product, service,
or project.
Can be involved in the effort full time,
part time, or “after hours” from other
family or work commitments.
Grow It
Scales processes and increases
sophistication of technology, and invests
in staff, skills, and partnerships to grow
revenue, profits, or both.
If the goal is to scale revenue, expands
marketing, customer acquisition, and
production capabilities.
Explores and might invest in product or
geographic expansion.
Dream It
The Four Stages of the
Entrepreneur Journey

9. Copyright© 2019 GoDaddy Inc.9
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Create It
Starts the venture, and begins working
on the product or service, presence, and
brand for the idea.
Tries one or more aspects of marketing,
sales, or delivery of the product, service,
or project.
Can be involved in the effort full time,
part time, or “after hours” from other
family or work commitments.
Grow It
Scales processes and increases
sophistication of technology, and invests
in staff, skills, and partnerships to grow
revenue, profits, or both.
If the goal is to scale revenue, expands
marketing, customer acquisition, and
production capabilities.
Explores and might invest in product or
geographic expansion.
The project runs consistently and in the
manner desired by its founder(s).
Continually improves processes and
productivity with increased automation,
improved tools, and movement away
from manual, ad-hoc processes.
An entity can stay in the Manage It stage
for an extended period of time.
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey

10. Copyright© 2019 GoDaddy Inc.10
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey

11. Copyright© 2019 GoDaddy Inc.11
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting

12. Copyright© 2019 GoDaddy Inc.12
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting
Energizing/Empowering

13. Copyright© 2019 GoDaddy Inc.13
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting
Energizing/Empowering
Thriving

14. 14

15. Dream It stage activities
• Understand your motivation
• Envision the future
• Understand the potential
• Work with others to make it better
• Get the ball rolling
• Do some planning
• Naming and planting your flag
• Start testing and gain momentum
Copyright© 2019 GoDaddy Inc.15
T H E E N T R E P R E N E U R J O U R N E Y
Bridge to the Create It stage

16. 16

17. Create It stage activities
• Creating your online presence
• Domain
• Website
• Professional email
• Social media presence
• Second phone number
• Creating your brand
• Creating your product or service
Copyright© 2019 GoDaddy Inc.17
T H E E N T R E P R E N E U R J O U R N E Y

18. 18

19. Grow It stage activities
• Get your first sale; then,
• Grow marketing
• Engage your community of fans
• Build self-reinforcing loops
• Enlarge distribution, networks and partnerships
• Improve conversion
• Expand operations
• Ramp finance
Copyright© 2019 GoDaddy Inc.19
T H E E N T R E P R E N E U R J O U R N E Y

20. 20

21. Manage It stage activities
• Managing clients
• Managing projects
• Managing partnerships
• Managing operations
• Growing revenue
• Staying inspired
• Scanning for opportunities and threats
• Connecting with the community
Copyright© 2019 GoDaddy Inc.21
T H E E N T R E P R E N E U R J O U R N E Y

22. Copyright© 2019 GoDaddy Inc.22
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Create It
Starts the venture, and begins working
on the product or service, presence, and
brand for the idea.
Tries one or more aspects of marketing,
sales, or delivery of the product, service,
or project.
Can be involved in the effort full time,
part time, or “after hours” from other
family or work commitments.
Grow It
Scales processes and increases
sophistication of technology, and invests
in staff, skills, and partnerships to grow
revenue, profits, or both.
If the goal is to scale revenue, expands
marketing, customer acquisition, and
production capabilities.
Explores and might invest in product or
geographic expansion.
The project runs consistently and in the
manner desired by its founder(s).
Continually improves processes and
productivity with increased automation,
improved tools, and movement away
from manual, ad-hoc processes.
An entity can stay in the Manage It stage
for an extended period of time.
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey

23. Copyright© 2019 GoDaddy Inc.23
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey

24. Copyright© 2019 GoDaddy Inc.24
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting

25. Connecting
• Share stories
• Learn from others’ experiences
• Bond with fellow entrepreneurs for
mutual support
Copyright© 2019 GoDaddy Inc.25
T H E E N T R E P R E N E U R J O U R N E Y

26. Copyright© 2019 GoDaddy Inc.26
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting
Energizing/Empowering

27. Energizing/Empowering
• Share energy
• Grant encouragement
• Share experience
• Give back through mentorship
• Empower others to do the same as one moves
through the stages
Copyright© 2019 GoDaddy Inc.27
T H E E N T R E P R E N E U R J O U R N E Y

28. Copyright© 2019 GoDaddy Inc.28
Create It
Grow It
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey
Connecting
Energizing/Empowering
Thriving

29. Thriving
• Pay attention to your physical health
• Invest time and effort in your mental health
• Get enough sleep
• Unplug regularly
• Aim for work/life balance (or work/life integration)
Copyright© 2019 GoDaddy Inc.29
T H E E N T R E P R E N E U R J O U R N E Y

30. Copyright© 2019 GoDaddy Inc.30
The Journey framework
as a orientation tool

31. Copyright© 2019 GoDaddy Inc.31
Click to play

32. Copyright© 2019 GoDaddy Inc.32
The Journey framework
as a benchmark

33. Copyright© 2019 GoDaddy Inc.33
T H E E N T R E P R E N E U R J O U R N E Y

34. Copyright© 2019 GoDaddy Inc.34
T H E E N T R E P R E N E U R J O U R N E Y

35. Copyright© 2019 GoDaddy Inc.35
T H E E N T R E P R E N E U R J O U R N E Y

36. Copyright© 2019 GoDaddy Inc.36
The Journey framework
as a map to what’s next

37. Copyright© 2019 GoDaddy Inc.37
Has an idea for a commercial, civic, or
creative project.
Might talk about the idea with family,
friends, or trusted colleagues.
Might do some research on the viability
of the idea.
May be exploring the dream as a side-
hustle to a primary gig.
Create It
Starts the venture, and begins working
on the product or service, presence, and
brand for the idea.
Tries one or more aspects of marketing,
sales, or delivery of the product, service,
or project.
Can be involved in the effort full time,
part time, or “after hours” from other
family or work commitments.
Grow It
Scales processes and increases
sophistication of technology, and invests
in staff, skills, and partnerships to grow
revenue, profits, or both.
If the goal is to scale revenue, expands
marketing, customer acquisition, and
production capabilities.
Explores and might invest in product or
geographic expansion.
The project runs consistently and in the
manner desired by its founder(s).
Continually improves processes and
productivity with increased automation,
improved tools, and movement away
from manual, ad-hoc processes.
An entity can stay in the Manage It stage
for an extended period of time.
Dream It
Manage It
The Four Stages of the
Entrepreneur Journey

38. Summary
Copyright© 2019 GoDaddy Inc.38
• The four stages in the Entrepreneur Journey
• The three foundational activities that span the entire
Journey
• How to understand where you are in The Journey
• How to benchmark your progress in The Journey
with respect to others in your industry
• How to use The Journey to map out your next steps
Today we discussed
Valentina Mussi
Sweetportfolio
T H E S W E E T P O R T F O L I O . C O M

39. Copyright© 2019 GoDaddy Inc.
GoDaddy Blog
Over 4,000 articles, written by entrepreneurs.
www.godaddy.com/garage/
YouTube
Over 100 videos covering all stages of the Journey.
www.youtube.com/godaddy/
Forums
Peer-to-peer support, guidance, and advice.
www.godaddy.com/community/
Entrepreneur Resources
T H E E N T R E P R E N E U R J O U R N E Y

40. Q & A
Copyright© 2019 GoDaddy Inc.