6. Who was involved? What happened (what's the story)? When did it take place? Where did it take place? Why did it happen? How did it happen?
7. Who When did it take place? Where did it take place? Why did it happen? How did it happen? is the document aimed at? will benefit from reading it?
8. Who was involved? What When did it take place? Where did it take place? Why did it happen? How did it happen? is our product? are the benefits? can you expect from us?
9. Who was involved? What happened (what's the story)? When Where did it take place? Why did it happen? How did it happen? should the document be read? can our product be used?
10. Who was involved? What happened (what's the story)? When did it take place? Where Why did it happen? How did it happen? are our strengths? does our product meet your needs?
11. Who was involved? What happened (what's the story)? When did it take place? Where did it take place? Why did it happen? How did it happen? is our product relevant to you? does it work the way it does?
12. Who was involved? What happened (what's the story)? When did it take place? Where did it take place? Why did it happen? How did it happen? does our product work? can you learn more?
14. Information they must have for your communication to be successful STOP Additional information that is helpful but not crucial Be nice if they had it
23. Split your infinitives if you must, dangle your modifiers and feel free to end that sentence with a preposition if you feel the sentence warrants it.
26. Worried you’re not using the right words? Use simpler words. Worried that your sentence isn’t clear? Make a simpler sentence. Worried that people won’t see your point? Make your point simpler.