Be a Lean UX Team Machine

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The convergence of building native mobile apps, growing WP design agencies and acquiring enterprise projects empowers WordPress to the next level. Now is the time to step up our game with a Lean UX workflow. Lean UX is a fast design process with focus on a sequences of sprints to define, prototype, test, and refine user experience. Team collaboration, customer learning cycles, and design thinking are key. Find out how Lean UX creates the best user outcomes.

Design

Lean UX Team
Gloria Antonelli
machine
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

AgendaIntro to Lean UX
(lean user experience)
Team Building Strategies
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

about me
artist
trainer
ux designer
WordPress developer
WordCamp Chicag
@GloriaAntonelli #WCCHI
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

stuff I know
html &
WordPress
responsive design
UX/UI design
WordCamp Chicag
@GloriaAntonelli #WCCHI
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

design process
key for fast
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

what is UX?
in
(user experience is an outcome)
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

User Experience
visual design
interaction design
information architecture
content structure
development
technology
media
(encompasses)
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

Lean UX
Lean UX is a fast design process
with focus on a sequences of
(efﬁcient with no waste)
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

Lean UX
comes from
“THE LEAN STARTUP”
Build-Measure-Learn
design cycle

- Janice Fraser
“I coined the term
Lean UX in summer
of 2010 in a tweet
because Lean Startup
required that we adapt
our classic UX practices
to work in this newly
deﬁned environment.”

“A few months later Jeff (Gothelf)
presented his talk at SXSW, ‘Lean
UX: Get out of the deliverables
business,’ and we
were off to the races.”
- Janice Fraser

think -> make -> check
think -> make -> check
think -> make -> check
think -> make -> check
think -> make -> check
It’s iterative!

Lean UX
principles
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

Avoid developing something the
users didn’t really want!
Problem-solvingDon’t go down the wrong path.
user centered

Lean UX Process
run experiment to test assumption
repeat
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

every project starts
with assumptions
HYPOTHESES
declare your
assumptions

Hypothesis Statement
doing this ]
these people ]
this outcome
this feedback

Design Studio
create -> pitch -> critique
it’s called a charrette
individual idea generation
team idea generation
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

design an experiment
to test hypotheses
(minimun viable effort)
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

MVP
Minimum Viable Product
to validate assumption
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

process and activities
sketch -> prototype -> test
(repeat)

COLLABORATIVE
cross-functional
Team Building

Lean UX Teams
ux designer
in the design process
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

“When every single team
member puts their
specialized skills to good
work while collaborating
with each other day in and
day out, magic ensues.”
Ariadna Font Llitjós

(global movement)
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

“If you are a designer who isn’t
afraid of development or if you
are a developer who isn’t afraid to
pick up a pencil or if you are a
product owner that is interested in
dabbling a little bit in both areas.”
Lane Halley
Balanced Teams
Lean UX 14
you are a balanced team member

iteration and testing
project ownership is a team effort
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

in the context of
WordPress
WordCamp Milwaukee 2014
@GloriaAntonelli #WCMKE

thank you!
Gloria Antonelli
@GloriaAntonell
UX Strategist
WP Front-end Dev
Consultant & Trainer

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Be a Lean UX Team Machine

1. Lean UX Team Gloria Antonelli machine WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

2. AgendaIntro to Lean UX (lean user experience) Team Building Strategies WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

3. about me artist trainer ux designer WordPress developer WordCamp Chicag @GloriaAntonelli #WCCHI WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

4. stuff I know html & WordPress responsive design UX/UI design WordCamp Chicag @GloriaAntonelli #WCCHI WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

5. collaborative teams why we should build

6. design process key for fast WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

7. what is UX? in (user experience is an outcome) WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

8. User Experience visual design interaction design information architecture content structure development technology media (encompasses) WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

9. Lean UX Lean UX is a fast design process with focus on a sequences of (efﬁcient with no waste) WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

10. Lean UX comes from “THE LEAN STARTUP” Build-Measure-Learn design cycle

11. - Janice Fraser “I coined the term Lean UX in summer of 2010 in a tweet because Lean Startup required that we adapt our classic UX practices to work in this newly deﬁned environment.”

12. “A few months later Jeff (Gothelf) presented his talk at SXSW, ‘Lean UX: Get out of the deliverables business,’ and we were off to the races.” - Janice Fraser

13. think -> make -> check think -> make -> check think -> make -> check think -> make -> check think -> make -> check It’s iterative!

14. Lean UX principles WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

15. Avoid developing something the users didn’t really want! Problem-solvingDon’t go down the wrong path. user centered

16. Lean UX Process run experiment to test assumption repeat WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

17. design process

18. every project starts with assumptions HYPOTHESES declare your assumptions

19. Hypothesis Statement doing this ] these people ] this outcome this feedback

20.

21. Lean UX Strategy prioritize users needs

22. Brainstorming

23. Design Studio create -> pitch -> critique it’s called a charrette individual idea generation team idea generation WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

24. Design Studio

25. design an experiment to test hypotheses (minimun viable effort) WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

26. MVP Minimum Viable Product to validate assumption WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

27. Wizard of OZ

28. process and activities sketch -> prototype -> test (repeat)

29. visually articulate ideas

30. ITERATION the core of Lean UX

31. COLLABORATIVE cross-functional Team Building

32. Lean UX Teams ux designer in the design process WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

33. two pizzas Jeff Bezos

34. “When every single team member puts their specialized skills to good work while collaborating with each other day in and day out, magic ensues.” Ariadna Font Llitjós

35. Lean Mindset

36. (global movement) WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

37. “If you are a designer who isn’t afraid of development or if you are a developer who isn’t afraid to pick up a pencil or if you are a product owner that is interested in dabbling a little bit in both areas.” Lane Halley Balanced Teams Lean UX 14 you are a balanced team member

38. iteration and testing project ownership is a team effort WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

39.

40. Give all ideas & of

41. in the context of WordPress WordCamp Milwaukee 2014 @GloriaAntonelli #WCMKE

42. Author of Lean UX

43. thank you! Gloria Antonelli @GloriaAntonell UX Strategist WP Front-end Dev Consultant & Trainer

Be a Lean UX Team Machine

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