This document discusses how GWP Central America uses content across multiple communication channels to reach different audiences. It produces a monthly newsletter for partners, allies and journalists; maintains an institutional website for the general public; and has a Facebook page targeted at youth. The same content is often reused - for example, content in the newsletter may also be posted on the website and Facebook. GWP Central America also reports to GWPO each month with a narrative report, monitoring table, and annual reports on outcomes organized by strategic goals. This allows it to keep multiple stakeholders informed while maximizing the use of its communication resources.

1. Multiple use of data
(Same info, different audiencies)
Margarita Figueroa
Communications Officer
GWP Central America

2. Role of secretariat with regards to communication
GWP
Central
America
Secretariat
GWPO
(monthly report,
others)
Regional
partners
(newsletter)
Youth (FB)
Allies and
Journalists
(newsletter)
Guatemala
El Salvador
Honduras
Nicaragua
Costa Rica
Panama
Audiences

3. Communication media
GWP Central America has consistently
been working on producing content
for the different communication
media, to keep audiences informed:
• Monthly newsletters: sent to
partners, allies and journalists
• Institutional website: seen by
general public
• Institutional Facebook page: 18-
24, interested in water and
development
• Annual report: sent to partners,
used in all events throughout
year
Newsletter
Website
Facebook
Annual report

4. Reporting to GWPO
Every month
• Narrative report
 activites/outputs, outcomes,
news, coming events, photos
• Monitoring Table
 headline, core funds (or
otherwise), location, thematic
area, implementing partners,
type of related activity, public
references and media,
boundary actors targeted,
outcomes targeted
Every year
• In Action
 outcomes, organized by
strategic goal
• Other reports (progress markers,
Q reports)

5. Multiple use of content, an example:
1. GWP CAM
newsletter
2. GWP CAM website 3. GWP CAM
facebook
4. Sent to GWPO in
monthly report/table

6. … continued
5. GWP CAM annual report 6. GWP In Action

7. Thank you