Operating an online retail business is not that different than running a traditional "bricks and mortar" shop. Having a good online marketing strategy is essential to your success. This presentation is developed for the Online Retailer Exp and Conference 2010 workshop - Retailers' Essential Guide to E-Retailing Workshop.
26. Google AlertsFind the intersection between your solution and your prospectâs information needs Develop content to address the deficiency Make yourself findable (SEO) Give your content legs (Social Media)
32. Where Are You? â Tips for SEO Start with a descriptive domain name Provide great content to develop trust Add keywords in titles of all content Ensure relevance between paid search ads and website keywords Use keywords your prospects are using Add location to your website to attract local customers List your company in free online directories Create profiles on LinkedIn, Twitter and Facebook and keep active Blog, blog, and blog some more Never try to trick the search engines. Only use white hat techniques and avoid link farms Invest in SEO services. Focus on the value of the results, not the cost of the service
33. Leave Your Prints A great way to improve you SEO is to leave comments on blogs, articles and discussion forums.