1) The document discusses how social media and mobile devices are converging, with people's behaviors and expectations changing as a result of being able to access information and connect with others anytime, anywhere. 2) It notes that 30% of advertising budgets will go towards mobile, social, and interactive content within the next 3 years as those become people's primary ways of consuming media. 3) The rise of mobile and social media presents big opportunities for companies to connect with customers in new ways and build brand loyalty through interactions and transactions that start with connections on those platforms.

1. Mobile & Social
Media Futures
www.mediafuturist.com Gerd Leonhard
www.twitter.com/gleonhard Media Futurist
June 30, 2010 The Futures Agency
Medienforum.NRW Cologne

2. Think ‘cars’ not faster horses...

3. Social Media
Source: Photobucket iPad App

4. The new
‘Normal’
Networked Media

5. Computer
Mobile
Devices

6. Social
Business
Marketing
Advertising
Content & Media Social Media
Communication
Education
Politics

7. A ‘Social’ Operating System

8. When people’s behaviors change...!

9. Tomorrow
Today

10. Social Media: B2B exploding in 2010

11. Brand-Fans = $$$$

12. Twitter: a Broadcaster
*Brian Solis
*Brian Solis

13. Twitter: a shopping window...

14. Twitter: a feedback loop

15. Twitter: one huge experiment

16. Social Media ••• Social Search

17. Social Commerce.

18. The conversations
are the $$$!

19. The new Marketing Mantra: Following

20. Marshall McLuhan 14.11. 1971
ROI 2.0: Return on Involvement

21. But if you don’t give you don’t receive, either!
IFPI.org

22. Owned, Bought & Earned Media
Your
Social
Media
Your Advertising
Your Online
Presence

23. Social media: magnets not locks.

24. Being Social
means being
Open
by definition

25. Reduce Control and gain Trust

26. But you have to get wet if you want to swim

27. “Social Oxygen”

28. We are the Content

29. Data is the new Oil
Image by sevensheaven.nl

30. Data Oils...

31. Paywithatweet.com

32. Privacy: the default is no longer
‘Private’ - it’s Public

33. Once upon a time «« Now...««

35. Part 2:
Mobile Media Futures
Gerd Leonhard
Media Futurist
CEO, The Futures Agency
www.mediafuturist.com www.twitter.com/gleonhard

36. This is my job

37. The mobile Internet revolution -
as crucial as the printing press

40. Total Convergence towards Mobile

42. Broadcast Culture

43. Broadband Culture

44. “Large streams are all that matter”
Flattr & Kachingle

46. Mobile habit changes

47. But: we are still just tuning the
instruments of this new digital economy!

48. Mobile Disruptions...

49. Wired.com iPad app
Natural User Interface *NUI

50. New roles - or irrelevance

51. Content becomes increasingly disembodied

52. Content is now... just a click!

53. Mobile flat-rates and bundles are the Future of Content

55. Connect the Crowd to the Cloud!

56. ~30% of most advertising budgets
will go towards mobile / social /
interactive during the next 3 years.

58. Transactions follow
Connections

59. Connection «« Transaction
Source: Infinita.co.jp

60. Like Farmville... connect, then transact

61. Mobile / Social Media & UGC
Hier ist is
This das
Your
Opportunity
groesste
where the
Potential
is here
potential is

62. Location
API Culture
Social
The Cloud
Open Platforms
Mobile

63. Thanks for your time
gerd@mediafuturist.com
twitter.com/gleonhard
Facebook: gleonhard
more presentations at
www.mediafuturist.com