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Social media to grow your legal practice

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Gizmo Creative Factory, Inc.
Gizmo Creative Factory, Inc.

Overview of social media for your lega practice.

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Social media to grow your legal practice Lisa Ghisolf Gizmo Design, Inc.
What we’re talking about
Networks LinkedIn Is your profile fully filled out? Share blog posts Interact on groups: Try sharing content Reach out to your network Status updates: Keep professional Recommendations: Get and give Answers Apps: Legal Updates with JD Supra, WordPress (or other blogs), Slideshare, events,
Twitter Leverage your own content Follow news & retweet Social referrals Engage in discussions & build network Be unpredictable (your lunch) Facebook Brand awareness Business page Lawyer profiles Share events, keep it updated, imagery is important
YouTube Client testimonials Lawyer profiles Share events, keep it updated SlideShare Share presentations
Why? It’s not a fad Share expertise, show transparency Strategically engage clients, potentials in dialogue Raise visibility in legal community Reputation management Grow SEO ranking
Roadblocks Legal & ethical issues: Privacy, intellectual property, disclosure Client solicitation, advertising rules Time Does it even work? Can’t teach an old dog new tricks
What to share? Recent rulings Cases you’re not involved with News media relevant to your expertise Topical topics Your lunch?
Where to start? Strategy Are your clients out there already? Who are your potentials? Where do they network? Tag your content for the unknown audience Integrate into your website, business cards, marketing materials Engage, don’t talk “at” your audience! Who speaks for the firm? Develop a social media policy
Time, managed Set up time to research & write up posts For blogs, editorial calendars work wonders Automate posts to networks with tools like HootSuite or Tweetdeck Push updates to your phone for quicker response to inquiries Let team members create content Check out analytics — what works, what doesn’t?
Overall Don’t underestimate the power of social media Develop an action plan that you can fit into your schedule and most importantly, that fits your persona Measure your actions Have fun!
Thanks! Lisa Ghisolf, Gizmo Design, Inc. www.gizmo-design.com Lisa@gizmo-design.com 312.545.9235 @gizmodesign

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Social media to grow your legal practice

  • 1. Social media to grow your legal practice Lisa Ghisolf Gizmo Design, Inc.
  • 3.
  • 4. Networks LinkedIn Is your profile fully filled out? Share blog posts Interact on groups: Try sharing content Reach out to your network Status updates: Keep professional Recommendations: Get and give Answers Apps: Legal Updates with JD Supra, WordPress (or other blogs), Slideshare, events,
  • 5. Twitter Leverage your own content Follow news & retweet Social referrals Engage in discussions & build network Be unpredictable (your lunch) Facebook Brand awareness Business page Lawyer profiles Share events, keep it updated, imagery is important
  • 6. YouTube Client testimonials Lawyer profiles Share events, keep it updated SlideShare Share presentations
  • 7. Why? It’s not a fad Share expertise, show transparency Strategically engage clients, potentials in dialogue Raise visibility in legal community Reputation management Grow SEO ranking
  • 8. Roadblocks Legal & ethical issues: Privacy, intellectual property, disclosure Client solicitation, advertising rules Time Does it even work? Can’t teach an old dog new tricks
  • 9. What to share? Recent rulings Cases you’re not involved with News media relevant to your expertise Topical topics Your lunch?
  • 10. Where to start? Strategy Are your clients out there already? Who are your potentials? Where do they network? Tag your content for the unknown audience Integrate into your website, business cards, marketing materials Engage, don’t talk “at” your audience! Who speaks for the firm? Develop a social media policy
  • 11. Time, managed Set up time to research & write up posts For blogs, editorial calendars work wonders Automate posts to networks with tools like HootSuite or Tweetdeck Push updates to your phone for quicker response to inquiries Let team members create content Check out analytics — what works, what doesn’t?
  • 12. Overall Don’t underestimate the power of social media Develop an action plan that you can fit into your schedule and most importantly, that fits your persona Measure your actions Have fun!
  • 13. Thanks! Lisa Ghisolf, Gizmo Design, Inc. www.gizmo-design.com Lisa@gizmo-design.com 312.545.9235 @gizmodesign

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