Social media & online marketing boot camp

Social Media For
Business
How To: Social Media and Online Marketing
in 2013 and Beyond
http://nwmarketing411.com

People Are Spending Time Online

8 Reasons For & 1 Against
Reasons you should be involved in Social
Media and other Online Marketing Avenues
and one reason you shouldn't.

Reason #1 For
Find New Prospects
Through social media, you can connect with
potential customers or clients who may not
have even known you existed

Factoid
23% of total Internet
usage time is devoted
to social networks or
blogs

Reason #2 For
Build Your Brand
Interacting with people online gives you a bit
of control over what people think of your
business

Factoid
For the first time, more
than half (53%) of
Americans 65 and older
use the internet or
email

Reason #3 For
Keep Finger on Pulse of
Market
Knowing what potential customers are talking
about gives you a huge advantage.

Factoid
People are most likely to
engage with branded content
on social media that contains
pictures (44%), status
updates (40%) and videos
(37%)

Reason #4 For
Build a Community
You create fans that trust you and are loyal...
and the thing about communities is there are
always new people wanting to join!

Factoid
Pinterest buyers spend more
money, more often, and on
more items than any of the
other top 5 social media sites

Reason #5 For
Give Your Business a
Personality
People are always more likely to buy from
someone they feel they know.

Factoid
50% of consumers worldwide
trust email messages from
companies they have signed
up to receive

Reason #6 For
Better Search Engine
Ranking
Search engines include how much your website
and content is "shared" in ranking for websites

Factoid
Facebook shares have the
greatest influence on Google
search rankings in the US,
followed by the number of
backlinks

Reason #7 For
Network with Influencers
Writers, Bloggers, and the Media are following
social media and online content.

Factoid
81% of U.S. online consumers
trust information and advice
from blogs

Reason #8 For
Stay Connected
Interacting through social media acts as a
reminder of what our customers want and are
expecting.

Factoid
36.7% of U.S. mobile
subscribers have accessed
social networks or blogs with
their devices

Reason #1 Against
Your Business Doesn't
Need New Customers
If you have all the customers you will ever
need and they will live for the entire life of
your business...then by all means...DON'T.

Online Use
● 84% Of U.S. Adults Now Use The Web Daily
● 50% Own Smartphones
● Tablet Ownership Doubled To 19% In 2012
● 43% of consumers now connect to the web
with their TVs
● 67% of online Adults use Social Networking
Sites

Online Purchases
Nielsen of 67% of Online Adults 80%
Made Online Purchases
● 38% Online Travel
● 28% Retail Purchases
● 18% Hotel/Motel Reservations

Now What?!
The 3 C's
● Create
● Control
● Continue
Accounts
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Email
● Business Listings &
Mobile Apps

The 3 C's: Create
Factors to
Consider
● Time
● Resources
● Commitment
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Linkedin
● Email
Mobile Apps

Blogging: Stats
● 61% of U.S. online consumers have made a
purchase based on recommendations from a
blog
● 81% of U.S. online consumers trust
information and advice from blogs
● Blogger is the leading blog site in the U.S.,
with 46MM unique monthly users
● 23% of total Internet usage time is devoted
to social networks or blogs

Blogging
● Wordpress
● Blogger
● Tumblr

How Often Do I Need To Post?
For Steady Readership
Regularly
At least once per week minimum, but for
Search Engine Optimization 2-3 times per
week is recommended

What Should I Blog About?
● Create lists of Ideas and
Trends
● Share Relevant Experiences
● Answer Questions You've
Received
● Use Press Releases

What Are Good Titles?
● Funny and Enticing
● Boring but Search Engine
Optimization Focused

What Do I Measure?
● Number of Subscribers
(Feedburner)
● Number of Visitors (Google
Analytics)
● Links
● Comments
● Traffic

Are Text Articles Enough?
NO!
● Create and Share Videos
(YouTube)
● Post Photos (Flickr)
● Create and Share
Presentations (Slideshare)

Facebook: Stats
● The social network is now at 1.06 billion
monthly active users. (Dec. 31,2012)
● 618 million daily active users for
December 2012
● 680 million mobile monthly active users
as of December 31
● No data on how many daily active users on
mobile, but did say that, for the first time,
this number exceeded the number of people
using it on desktops on a daily basis.

Facebook
● Correctly Set Up
● Accurate Information
● New Graph Search
● Cover Photo Rules
● Contests New Rules
● Advertising/Promoted
Posts

YouTube: Stats
● Over 800 million unique users visit YouTube each
month
● Over 4 billion hours of video are watched each month
● 72 hours of video are uploaded to YouTube every
minute
● In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth
● Millions of subscriptions happen each day.
Subscriptions allow you to connect with someone you're
interested in — whether it's a friend, or the NBA — and
keep up with their activity on the site

YouTube
● Create Your Channel
● Create Playlists
● Share Links via all Social
sites
● Be Creative
● People Love How To's

Google+: Stats
● Over 170 million active users.
● Google+ attracted 20 million users within the first 3
weeks of its launch.
● As of January 2012, American users spent an average of
3.3 minutes on Google+.
● As of January 2012, Google+ accounted for .22% of
referral traffic.
● Websites using the +1 button generate 3.5x the
Google+ visits than sites without the button.
● Two of the biggest user groups on Google+ are college
students and software developers
● 63% of Google+ users are male.

Google+
● Create Business Page
● Link to Website
● Create or Join Communities
● Create Hangouts
● Post Events
● Share Blog Posts, Videos,
Photos etc.

Twitter: Stats
● Twitter gets about 300,000 new visitors daily
● 62% of Twitter users are in the age group 18-34
● Every second 750 tweets are being shared on
Twitter
● Twitter has 140 million active users and sees
340 million tweets per day
● About half of the worlds Twitter users are from the
US
● 55% of Twitter users are female

Twitter
● Find People To Follow
● Create Lists
● Join or Create Twitter Chats
● Utilize Hashtags
● Post Events
● Share Blog Posts, Videos,
Photos etc.

Pinterest: Stats
● Attracts 1,090 visitors per minute.
● Generates over 4x as much revenue per click (first
touch) as Twitter and 27% more revenue per click
than Facebook.
● 47% of U.S. online consumers have made a purchase
based on recommendations.
● 81% of U.S. online consumers trust information and
advice.
● Drives sales directly from its website — of people with
accounts, 21% have purchased an item after seeing it.
● Generated more referral traffic for businesses than
Google+, YouTube, & LinkedIn combined.

Pinterest
● Create Business Account
● Create Boards
● Find Others to Follow
● Verify Account
● Pin Blog Posts, Videos,
Photos etc.
● Reachli to Promote pins

The 3 C's: Create
Factors to
Consider
● Time
● Resources
● Commitment
Accounts
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Linkedin
● Email
Mobile Apps

Linkedin: Stats
● More than 2.7 million companies have LinkedIn
Company Pages.
● As of the school year ending May 2012, there are over
20 million students and recent college graduates
on LinkedIn. They are LinkedIn's fastest-growing
demographic.
● In the fourth quarter of 2012, an average of 27 percent
of unique visiting members came through mobile
apps, versus just 15 percent a year ago.
● LinkedIn members are sharing insights and knowledge
in more than 1.5 million LinkedIn Groups.

Linkedin
● Add Business as Company
● Fill out Completely w/Link
to website
● Share Updates, photos,
videos etc.
● Join Communities
● Browse for Prospects

Email: Stats
● Roughly half of an email list will be active – either
opening or clicking on emails
● The retail apparel industry has the highest proportion of
active members (39% opened or clicked an email within
3 months), followed by the business publishing/media
general (34%), travel/hospitality travel services
(31%), and retail general (30%) segments.
● 64% of people say they open an email because of the
subject line.
● 14% of all opens and clicks on a mobile device
occurred from 6 a.m. to 8 a.m. The second-biggest
peak, at 12% share, between 6 p.m. and 8 p.m

Email
● Have Sign Up Clearly
visible on Website
● Capture addresses
whenever possible
● Always ask current
subscribers to share
● Have social share buttons

Opt in Reasons for Email & Facebook

The 3 C's: Create
Factors to
Consider
● Time
● Resources
● Commitment
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Linkedin
● Email
● Business
Listings- Mobile
Apps

Business Listing Sites/Mobile
● Google
● Yelp
● TripAdvisor
● Yahoo
● Bing
● Urbanspoon
● Facebook
● Linkedin
● Foursquare

Listing Sites/Mobile Apps
● Capture Ownership of all Listing so you have
some control of content
● Good, Bad, or Ugly: People are using these
sites to leave reviews and you want to be able
to respond publicly and quickly.
● Stay ahead of your competition (or at least
be there to be able to compete)
● Links to website which is good for SEO
● Opportunity to see who your frequent
customers are to reward them

Now What?!
The 3 C's
● Create
● Control
● Continue

Create: Management
Multi-Platform
● Sendible
● SproutSocial
● Hootsuite
Specific
● Reachli (Pinterest)
● Google Analytics (Web Traffic)
● Feedburner (Blog subscribers)
● Link shorteners (bit.ly)
● Google Alerts or Mention (Brand monitor)

Continue: On Going Tasks
Monthly:
● Check all reporting sources for actions taken & where
coming from
● Evaluate last months ROI to decide where to focus for
current month
● Create marketing plan and focus of content for month
Weekly:
● Schedule recurring posts for events etc. and for
weekends
● Set reminders to remember to check messages at least 3
times a day and to remember to post minimum of 3
times per day

Platforms
Factors to
Consider
● Time
● Resources
● Commitment
● Blogging
● Facebook
● YouTube
● Google+
● Twitter
● Pinterest
● Linkedin
● Email
● Business
Listings- Mobile
Apps

Thank You
For Your Time
Jamie Lynn Morgan
jamie@jmorgan.us
208-215-5152

Social media & online marketing boot camp

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