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Social Media   Past, Present & Future Girish S Prabhu Architect Arbitron
What really is   Social Media ?
It is not about tools or habits!
[object Object],Social Media is …
Is this some thing new ? ,[object Object]
How did it evolve… ,[object Object],[object Object],[object Object],Based on study from Danah M. Boyd, University of California-Berkeley
We do not surf the web anymore! … We shape it!!
Why people love to share ?
Why people share … ,[object Object],[object Object],[object Object],[object Object]
Why people share … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why people share … ,[object Object],[object Object],[object Object],[object Object]
Why people share … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why people share … ,[object Object],[object Object],[object Object]
Why organizations need
BRAND  = COLLECTIVELY, WHAT  PEOPLE  SAY, FEEL & THINK ABOUT YOUR PRODUCT OR COMPANY.
Brand Building through SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main reasons to embrace SMM Unless you drive your BRAND   others will take advantage. Your employees/prospects are doing it already.  Discussion on your brand is happening already Does not require a huge media budget Word-of-mouth / viral effect can carry a message a long way. http://www.insideppm.com
How can we use Social Media ?  It is  not  just for marketing…
Social Media can be used for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media can be used for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media can be used for… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media can be used for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media can be used for… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media can be used for… ,[object Object],[object Object],[object Object]
 
Tools…
Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last but not the least…
Thank You @girishsprabhu

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