In a highly sensitive industry like healthcare, Patients are often too overwhelmed, Healthcare Professionals are usually too busy and Caregivers can be too emotionally involved to successfully interpret and use raw, unprocessed data. That's why transforming raw data into relevant, meaningful and actionable information becomes a key factor in turning data-collecting systems into powerful behavior-changers. How can we successfully turn huge amounts of data into a meaningful flow of information that actually supports people without adding further noise to their lives and jobs? To what extent can software and algorithms replace human intervention in critical situations?

1. Quantified Self Conference: Extracting Wisdom from Data
26 NOVEMBER 2011

2. 7
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3. frog drives innovation for the connected world.
7
3

4. About frog: One global team
Seattle
Amsterdam Kiev & Vinnitsa
Boston
Milan Munich
San Francisco
New York
Gurgaon
Austin Shanghai
Chennai
Bangalore
Johannesburg
Quantified Self Conference: Extracting Wisdom from Data 26/11/11 4

5. About frog: frog’s connected healthcare schema
Front
Patients End Front HCPs
End
Devices
Business
Intelligence
API
Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 5

6. About frog: frog’s connected healthcare schema
Front
Patients End Front HCPs
End
Devices
Objective vs Subjective Self-tracking Business
Intelligence
Data can be gathered through:
• Connected devices
• Inferred behaviors
• Self-reporting Extracting Wisdom from Data
API Data alone are not enough. They need to be:
• Relevant
• Meaningful
• Actionable
Quantified Self Conference: Extracting Wisdom from Data Data 26/11/11 6

7. Extracting Wisdom from Data

8. Google Health

9. Healthcare is a system that
produces more data than
almost any other sector,
but uses it with less effect
than any of them.

10. We need to create meaning
in the system and
develop experiences that:
• empower
• engage
• inform

11. Be there
Ubiquitous, Shared, Contextual
Be transparent
Guiding, Directional and Clarifying, Demystifying
Be real
Familiar, Personal, Resonant and Culturally Relevant
Be compelling
Action-Oriented, Emotionally Driven

12. Airstrip Technologies

13. Be there
Ubiquitous, Shared, Contextual
Be transparent
Guiding, Directional and Clarifying, Demystifying
Be real
Familiar, Personal, Resonant and Culturally Relevant
Be compelling
Action-Oriented, Emotionally Driven

14. Mint.com

15. Be there
Ubiquitous, Shared, Contextual
Be transparent
Guiding, Directional and Clarifying, Demystifying
Be real
Familiar, Personal, Resonant and Culturally Relevant
Be compelling
Action-Oriented, Emotionally Driven

16. 23 and me

17. Be there
Ubiquitous, Shared, Contextual
Be transparent
Guiding, Directional and Clarifying, Demystifying
Be real
Familiar, Personal, Resonant and Culturally Relevant
Be compelling
Action-Oriented, Emotionally Driven

18. Nike+

19. Remission

20. Remission

21. Be there
Ubiquitous, Shared, Contextual
Be transparent
Guiding, Directional and Clarifying, Demystifying
Be real
Familiar, Personal, Resonant and Culturally Relevant
Be compelling
Action-Oriented, Emotionally Driven

22. Rational approach Emotional approach
Understanding Engagement
Making sense
(23 and me) (Remission)
Choice Commitment
Making decisions
(Mint.com) (Nike+)

23. © 2011 frog. All rights reserved.

24. @giorgiobaresi
giorgio.baresi@frogdesign.com
@thomas_thinks
thomas.sutton@frogdesign.com