Increase your coaching capacity

Don’t Hire More Coaches
Increase your coaching capacity
xodiacmaking every team thrive
© 2017, Xodiac Inc. All rights reserved.cb NicolasBlouin.com - Sea of Red

Who am I?
• Gino Marckx
• Business Improvement Consultant, Coach, Team
Builder, Developer
• Passionate about “making every team thrive”
© 2017, Xodiac Inc. All rights reserved.

© 2017, Xodiac Inc. All rights reserved.cab Lisa Vanovitch - Group Work “Geopolitical Aspects”
PEOPLE AT WORK

“ ”– Customer
We need 30 coaches

Challenges
Good coaches are hard to ﬁnd

Challenges
Experienced coaches are expensive

Challenges
Experienced coaches are expensive
Support for only the happy few

What is coaching?

Coaching objective
© 2017, Xodiac Inc. All rights reserved.© 2017, Xodiac Inc. All rights reserved.
• Work in small groups
• 3 minute iteration(s)
• Brainstorm ideal coaching outcomes. Be speciﬁc rather than generic,
use examples if need be.
cab Lisa Vanovitch - Group Work “Geopolitical Aspects”

Oxford Dictionary
coach2 verb
1. Train or instruct (a team or player) 
‘he moved on to coach the England team’
1.1. Give (someone) extra teaching. 
‘she was coached for stardom by her mother’
1.2. Teach (a subject or sport) as a coach. 
‘he teaches history and coaches rugby’
1.3. Give (someone) instructions as to what to say or do in a particular situation. 
‘he had improperly coaches a witness to testify more credibly’
1.4. Give (someone) professional advice on how to attain their goals.
© 2017, Xodiac Inc. All rights reserved.Oxford Dictionary - https://en.oxforddictionaries.com/deﬁnition/coach

Agile coaching
1. Build independent capability to achieve the business objectives of
the project/team/organization
2. Create a mindset of continuous improvement, continuously
challenging the status quo

Redefining the problem

Delivery capability
Current Team Capability
Coaching advice
+
Few teams

Delivery capability
Coaching advice
+
Few teams
Delivery capability
Coaching advice
?
+
+
All teams

• Assess and analyze the
environment (individual,
team, results, …)
• Identify important
issues
• …
• Provide suggestions
based on expertise
• Challenge questionable
actions or status quo
• …
• Create a supportive
environment
• Teach thought process
• Build team
• …
3 Make it stick
Coaching activities
1 Observe 2 Recommend

Coaching context
• Brainstorm what challenges coaches face, what makes it difﬁcult for
coaches to reach their objective. Be speciﬁc rather than generic, use
examples if need be.

Common challenges
• Resistance to change
• Disbelief
• What’s in it for me?
• Lack of context leads to impractical advice
• Agile practices do not always ﬁt
• Capacity to learn something new
• …

Mitigating challenges
• Pick one of: observe, recommend, make it stick. Brainstorm what can
reduce the impact of the challenges in that area. Be speciﬁc rather
than generic, use examples if need be.

Some strategies
• Demand outcomes, not process
• Pull-Based coaching
• Coaches clinics
• Open space coaching
• Establishment of coaching career path and training
• One question a day
• …

Our approach

1. Establish ‘Agile Thinking’
• Establish common language
• Introduce a framework for results oriented thinking
• Independent from Scrum, Kanban, …
• Increase (self) coach-ability
• While identifying apprentice coaches and training Agile
Thinking trainers

1 Observe
Make it stick
Recommend2
3
1. Establish ‘Agile Thinking’
• Establish common language
• Introduce a framework for results oriented thinking
• Independent from Scrum, Kanban, …
• Increase (self) coach-ability
• While identifying apprentice coaches and training Agile
Thinking trainers

Agile Thinking principles

Know the Objective1

Know the Objective1
Understand the Context2

Know the Objective1
Seek Fast Feedback3

Know the Objective1
Iterate4
Seek Fast Feedback3

Know the Objective1
Reduce Waste5
Iterate4
Seek Fast Feedback3

Know the Objective1
Reduce Waste5
Collaborate6Iterate4
Seek Fast Feedback3

2. Elevate team members
• Identify inﬂuencing team members that demonstrate 
Agile Thinking
• Design and implement a coaches training program 
focusing on observation and inﬂuencing skills
• Short online sessions with breakouts for exercises
• One topic, with time and guidance to practice on the job

1 Observe
Make it stick
Recommend2
3
2. Elevate team members
• Identify inﬂuencing team members that demonstrate 
Agile Thinking
• Design and implement a coaches training program 
focusing on observation and inﬂuencing skills
• Short online sessions with breakouts for exercises
• One topic, with time and guidance to practice on the job

Example topics
• Basics of agile coaching: What is coaching? How is it different from consulting, mentoring, therapy?
• Working with responsibility: Explore the concept of responsibility for individuals, teams, coaches.
• Working with motivation: What is motivation really? How to create environments in which people are motivated to improve?
• Observation: Techniques for improved observation and deep listening.
• Theory of constraints: How to gradually improve a system while generating value along the way?
• Modelling systems: Techniques for modelling observations and seeing the forest through the trees.
• Personality models: Explore a variety of models that are helpful for understanding people interactions and general behaviours
• Communication protocols: Techniques for improving team dynamics through communication techniques
• Providing recommendations: How can we ensure the recommendations make sense for the people who need to do the work?
• Coaching kata: Practice sessions with role playing.

3. Setup community
• Create global peer coaching support
• Discuss challenges
• Run coaching kata
• Incentivize contributors with badges and opportunities

1 Observe
Make it stick
Recommend2
3
3. Setup community
• Create global peer coaching support
• Discuss challenges
• Run coaching kata
• Incentivize contributors with badges and opportunities

Later… 1a. Define metrics
• Directly linked to business or process outcome
• Answering relevant questions
• Independent from process mechanics
• As much as possible automated

1 Observe
Later… 1a. Define metrics
• Directly linked to business or process outcome
• Answering relevant questions
• Independent from process mechanics
• As much as possible automated

Example questions
• How long does it take to deliver a story/function/feature?
• Is there enough budget/time in the schedule to deliver the remaining
scope?
• What will be the projected number of open bugs at the time of delivery?
• How much of the team’s productive time is spent on ﬁxing quality issues?
• What is the conﬁdence level of the customer?
• How big is the risk that the project is currently exposed to?

Delivery capability
Coaching advice
?
+
+
All teams

?
Delivery capability
Coaching advice
?
+
+
All teams

?
Delivery capability
Coaching advice
?
+
+
All teams
Agile Thinking

?
Delivery capability
Coaching advice
?
+
+
All teams
Agile Thinking
Elevate team members

?
Delivery capability
Coaching advice
?
+
+
All teams
Agile Thinking
Setup
community

?
Delivery capability
Coaching advice
?
+
+
All teams
Agile Thinking
Deﬁne metrics
Setup
community

A few things to remember…

Ensure the problem is well deﬁned and understood
Build strategies around the real constraints
Experiment and adjust
1
2
3

Increase your coaching capacity

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