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Transitioning into 
TECH 
by 
Gillian Morris 
Presented at Harvard in Tech meetup, 18 November 2014 
@gillianim
FORMER LIFE Journalist/Consultant in Istanbul 
view from my kitchen
2 years later 
Founder & CEO of Hitlist, a mobile app tha t 
helps you build a list of places you’d like to 
go then alerts you when there are cheap 
flights to get to those places 
• 200k+ downloads 
• Venture backed 
• Won 4 hackathons 
• ‘35 under 35’ Young Leaders 
to watch in Travel 
@gillianim
1. Build 
something 
people= 
want 
Not just you and your 
yuppie friends 
@gillianim
Know the difference*: 
Lifestyle 
Do what you love! And make enough 
to live comfortably 
• Incremental 
improvement on 
something that already 
exists 
• Nice to have not need 
to have 
Venture backable 
Build something market-changing in a 
minimum $1bn market 
• Differentiated: new 
product or 10x better 
• Sustainable: network 
effects 
• Compelling: solves a real 
problem 
*there are exceptions to every rule, but have a good reason if you think you’ll be one 
@gillianim
Validate your idea 
• In a weekend 
• In a quarter 
@gillianim
2. Build 
your 
network 
(virtual & local) @gillianim
FACT: 
• the best investor introductions 
come from fellow entrepreneurs 
who are already making/have 
made the investor money 
• The best jobs come from personal 
referrals 
• The best employees come from 
personal referrals 
@gillianim
@gillianim
Useful meetup groups: 
• NY Tech Meetup 
• Women 2.0 
• Ultra Light Startups 
• Entrepreneurs’ roundtable 
• PandoMonthly / Startup Grind 
Check out my ‘complete guide to NY Tech – Abridged!’
3. Build 
your track 
record 
@gillianim
‘Investors invest 
in lines not dots’ 
- Mark Suster 
Google this & read the blog post! 
@gillianim
FREE ways to build your track record: 
Hackathons 
• TechCrunch Disrupt (NY in May, SF in September) 
• NYC BigApps 
• Look for ones related to your industry 
Pitch competitions 
• AlleyNYC Startup Battles 
• TechCrunch Disrupt Battlefield 
Speak at/organize Meetups 
Blog 
Send updates 
Help others
RECAP: 
1. Build something 
people want 
2. Build your network 
3. Build your track 
record @gillianim
@gillianim 
Qs: 
Contact 
g@hitlistapp.com 
Gillian.im

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Transitioning into Tech

  • 1. Transitioning into TECH by Gillian Morris Presented at Harvard in Tech meetup, 18 November 2014 @gillianim
  • 2. FORMER LIFE Journalist/Consultant in Istanbul view from my kitchen
  • 3. 2 years later Founder & CEO of Hitlist, a mobile app tha t helps you build a list of places you’d like to go then alerts you when there are cheap flights to get to those places • 200k+ downloads • Venture backed • Won 4 hackathons • ‘35 under 35’ Young Leaders to watch in Travel @gillianim
  • 4. 1. Build something people= want Not just you and your yuppie friends @gillianim
  • 5. Know the difference*: Lifestyle Do what you love! And make enough to live comfortably • Incremental improvement on something that already exists • Nice to have not need to have Venture backable Build something market-changing in a minimum $1bn market • Differentiated: new product or 10x better • Sustainable: network effects • Compelling: solves a real problem *there are exceptions to every rule, but have a good reason if you think you’ll be one @gillianim
  • 6. Validate your idea • In a weekend • In a quarter @gillianim
  • 7. 2. Build your network (virtual & local) @gillianim
  • 8. FACT: • the best investor introductions come from fellow entrepreneurs who are already making/have made the investor money • The best jobs come from personal referrals • The best employees come from personal referrals @gillianim
  • 10. Useful meetup groups: • NY Tech Meetup • Women 2.0 • Ultra Light Startups • Entrepreneurs’ roundtable • PandoMonthly / Startup Grind Check out my ‘complete guide to NY Tech – Abridged!’
  • 11. 3. Build your track record @gillianim
  • 12. ‘Investors invest in lines not dots’ - Mark Suster Google this & read the blog post! @gillianim
  • 13. FREE ways to build your track record: Hackathons • TechCrunch Disrupt (NY in May, SF in September) • NYC BigApps • Look for ones related to your industry Pitch competitions • AlleyNYC Startup Battles • TechCrunch Disrupt Battlefield Speak at/organize Meetups Blog Send updates Help others
  • 14. RECAP: 1. Build something people want 2. Build your network 3. Build your track record @gillianim
  • 15. @gillianim Qs: Contact g@hitlistapp.com Gillian.im