The document provides an overview of using social media, specifically LinkedIn, Twitter, and Facebook, for business purposes. It discusses optimizing personal and company profiles, using groups and pages, social selling tips, and social media activities like awareness building, policy creation, and market research. The agenda covers topics such as personal and company profile optimization, privacy settings, groups basics, why to use social platforms for business, and 12 social media tips and tricks.

1. ADM Bootcamp Summary

2. ADM Bootcamp – Business
Networking
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research

3. Agenda
• Introduction
• Optimizing YOUR personal profile
• Privacy Settings
• Company profiles revisited
• Groups basics
• Social Selling (Tim Nagels)
• 12 tips and tricks

5. Why use it for your business?
Personal Groups Companies
 Community building  Present company
 Networking  Conversations  Present products
 Profiling  Sharing content  Status update for
 Lead Generation  Branding followers
 Becoming an  Building  See staff changes
Expert relationships  Employer
 Job search  Create influence branding

6. To Pay or not to pay

7. LinkedIn
Terms of Service
• Comply with laws
• Only create profile for natural person
• Creating multiple profiles is not allowed
• Place information in correct fields
• Spam not allowed
• Only invite people you know
• Use real headshot or no picture
• Do not create MLM network
• Do not claim affilitation with LinkedIn

8. Part 1 - Personal Profile

9. How to get rid of multiple accounts?
Step 1 - Find your other account(s)
Step 2 - Sign in to the account you want to close.
If you can't remember your password, click
the Forgot Password? link.
Step 3 - IMPORTANT: Make sure you're signed
in to the account you want to close and
then close your account.

10. How to close multiple accounts?
• If you have problems signing in to your
duplicate account, contact us with the
following information:
• The URL for the profile you want to remove (e.g.
http://www.linkedin.com/abc123).
• The email address(es) associated with that
account.
• Your name as it appears on LinkedIn, and any
alternate names you may have used.
• If you want to merge your accounts into one,
we may be able to help you transfer all your
connections.

11. Optimizing your personal Profile
• Have a good picture • Add your Twitter Account
• Have a great headline • Change your vanity URL
• Mention your company • Add a summary
• Link your profile to the • Add experiences
company
• Add Skills
• Update your Status
• Add Education
• Add your website(s)
• Join Groups (visibly)
• Personalize your
• Add Applications
website(s)
• Get Recommendations

12. Groups Basics

13. Group Basics
6 Steps
• Step 1: Create group (open or closed)
• Step 2: Admins
• Step 3: Create group rules
• Step 4: Create templates
• Step 5: Add content
• Step 6: Moderate

14. Companies

15. What can they be used for?
In -> Out
• Create visibility
• Allow people to link with their company on LI
• Provide company status updates
Our -> In
• Follow companies
• New people
• Promotion of people
• Departures
• Status updates

16. Tips and Tricks

17. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research

18. Agenda
• Introduction • Twitter Actions
• Twitter Speak • Customer Service
• Why use Twitter • Connecting accounts
• Create new account • Promoting your account
• Your first Tweet • The perfect Tweet
• Basic Twitter explained
• Update your profile
• Searching Twitter
• Create Lists

19. Some statistics

20. Twitter in Belgium

22. Twitter Speak – Part 1
• Twitter Handle – User name
• To Follow - See updates from others
• Followers – Other people seeing your updates
• Follow Back – To follow a followers
• Lists – People you follow
• Twitter Stream – List of a person’s updates
• Tweetup – face-to-face meeting setup thru Twitter
• Twunch – Twitter Lunch (See VincentVQ)

23. Twitter Speak – Part 2
• Tweet – Twitter post
• Direct Message – SMS-like
• Promoted Tweet – Paid tweet
• Retweet – Forward a tweet
• Mentions - @twittername
• Hashtag – Tagging system to aggregate
content around one topic
• Trending topic – Popular topic
• Follow Friday (#FF) – recommended people

24. Why Use Twitter?
1. Develop and promote your brand
2. Build your network
3. Interact with your customer base
4. Track what people are saying about your company and brand
5. Create buzz around upcoming events, news, product launches
6. Recruitment
7. Promote other content you‘ve created, including webinars, blog
posts or podcasts
8. Develop direct relationships with bloggers and journalists
9. Generate sales leads for your business

25. Practical Session
DO EXPLANATION
1. Create an Account
2. Send your first tweet
3. Twitter Wall Explained
4. Update your profile
5. Searching in Twitter
6. People and Lists
7. Twitter actions
8. Customer Service
9. Connecting Accounts
10. What to tweet & the Perfect Tweet

26. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research

28. Overview
1. Introduction
2. Joining Facebook
3. Challenges
4. Content
5. Personal Privacy & Security
6. Groups
7. Pages
8. Advertizing
9. Promotion
10.Insights & Stats

29. Facebook is really simple...

30. Joining Facebook
• Create an account
• Inviting Friends
• Setting your privacy
• Posting content
• Adding Applications

31. Joining Facebook

32. Security & Privacy

33. Personal

34. Privacy Settings

35. Groups

36. Why Groups?
• Create closed/secret community
• Discussion forum
• Personal approach
• Group chat
• Better focussed content
• Ability to hide group from the outside world

37. Pages

38. Create a Page in 3 Steps

39. Advertizing

41. Facebook away...