Check http://How-Can-I-Be-Social.com for more info. Workshop delivered for Meetaxis at the Meetopolis Education Business Lunch at the Square, Brussels. April 26th 2012

1. Meetopolis
Education Business Lunch
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

2. Forget Social Media
#Daretogive & start using your network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

3. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

4. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

5. Gerrit Heijkoop
Partner HCIBS
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv May 2, 12 5

6. May 2, 12 6

7. Where do
you stand?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

8. “I find myself quite
a good networker”
Disagree
Agree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

9. “I am doing pretty
well on Social Media”
Disagree
Agree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

11. Tweet je vragen en inzichten naar: @gheijkoop May 2, 12 11

12. Social Media explained
Twitter I’m eating a donut
Facebook I like donuts
Foursquare This is where I eat donuts
Instagram Look at my donut!
Youtube Watch me eating my donut
Linkedin My skills include donut eating
Pinterest A collection of the best donut pictures
Last FM Now listening to “Donuts”
Google+ I’m a google employee who eats donuts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

13. why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

14. Knowledge
Creativity
Relations
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

15. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

16. ASSIGNMENT:
“Share at least 3 tips”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

17. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

18. ASSIGNMENT:
“Share at least 3 tips”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

19. why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

20. Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

21. “What is the impact
of Social Media on
our communication?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

25. “With Social Media
it takes less effort
to reach more people”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

26. fundamental
difference
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

27. HCIBS social media solutions

28. fundamental
difference
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

29. fundamental difference:
HCIBS social media solutions

30. how
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

31. AIDA still exists…
Attention Interest Desire Action Share
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

32. Capital vs Relations
Bought media Earned media
 Advertising  Tweets
 Commercials  Shares & Likes
 Flyers & Posters  Photo & video
 Direct mailings  Forwarded e-mails
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

33. “How can
you activate
your network?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

34. #daretogive
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

35. what
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

36. #listening
Tweet je inzichten naar: #event12 en @gheijkoop

37. EXAMPLE 1
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

38. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

39. EXAMPLE 2
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

40. Tweet je inzichten #event12 en @gheijkoop
Tweet je inzichten naar: naar: #Klantinteractiebeurs May 2, 12 40

41. Smart filters for ‘All friends’:
 Hash-tag event  ?
 Who  RT
 How  http://
 Where  Youtube
 Help  ….
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

42. EXAMPLE 3
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

43. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

44. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

45. 400
350 +50
300 +80
250
200
253
150 189
137 160
100
2009 2010
Tweet je inzichten naar: #Klantinteractiebeurs 2011 2012
May 2, 12 45

46. Twitter?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

47. Facebook?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

48. Linkedin?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

49. #daretogive
1. €10,- cash for every visitor
2. €200,- cash for every exhibitor
3. Weekly update to all participants
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

50. you
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

51. #reflection
the power of
networks
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

52. “How can you
apply #daretogive?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

53. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

54. Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

55. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

56. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

57. Gerrit Heijkoop
Partner HCIBS
Want to receive these slides?
Leave me your businesscard and I will e-mail you the link!
@gheijkoop or @hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

58. Forget Social Media
#Daretogive & start using your network
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

59. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

60. Meetopolis
Education Business Lunch
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv