Contact us via http://How-Can-I-Be-Social.com or @hcibs How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the international meetings & events tradeshow IMEX 2013 (#IMEX13 ), Frankfurt, Germany on May 22nd, 2013 with Gerrit Heijkoop of How Can I Be Social (HCIBS) as part of the Inspiration Centre Educational sessions. Date: Wednesday May 22nd, 2013 Time: 4:30pm - 5:15pm Venue/Room: Inspiration Centre, Show Floor, Stand C680 Association/Organisation: How Can I Be Social (HCIBS) Speaker(s): Gerrit Heijkoop, Executive Partner, How Can I Be Social (HCIBS) Level: All Levels How Can I Be Social (HCIBS) supports the @IMEXSocialTeam, which reports live from the IMEX show floor. The objective is to provide a participants perspective in real-time to the rest of the world. In this session you will get a ‘backstage tour’ and learn the details of how this team is run, the challenges we face and the results we have achieved. Questions? Connect with us before the session via @IMEXSocialTeam. Looking forward to welcome you in the inspiration centre! Learning Outcomes: 1) Explore techniques for connecting the online and offline worlds. 2) Develop a personal touch to online messaging. 3) Tips & tricks on how to organise your Social Media team. Bio Gerrit Heijkoop: Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. His unique background as engineer and management consultant, allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. He has been a speaker on this topic at many conferences, both in- and outside the meetings industry. Since January 2012 Gerrit is executive partner of How Can I Be Social (HCIBS). HCIBS combines technology, stories and creative design.

1. How to bring Social Media
to life at your event?
Lessons from the @IMEXSocialTeam

3. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS of @GHeijkoop
Facebook: /HCIBS

4. Photos, Feedback and Findings
Twitter: @HCIBS
Facebook: /HCIBS

5. story

9. 3.500
500
20

16. Lessons #Haren
1. Power of networks
2. User generated content
3. Acces to mass media
4. Community takes action

17. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

18. Where do
you stand?

19. “I am doing pretty
well on Social Media”
AgreeDisagree

22. “What is the
#hash-tag of IMEX?”

23. Your #hash-tag = “Virtual Venue”
 Short
 Unique
 Predictable
 Easy
 Recognizable

24. 3 core ideas:
1. Connecting online & offline
2. Adding a personal touch
3. How to organise a Social Team

25. why

26. “What is the impact
of Social Media on
our communication?”

27. The impact of Social Media on our communication

28. The impact of Social Media on our communication

29. The impact of Social Media on our communication

30. how

35. what

37. “Me and …?”

46. WARNING:
2 x bullet list!

47. Learn
Love
Laugh
Location

48. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv
Learn
Love
Laugh
Location

49. “Golden Update Rules”:
1. Always a photo (with yourself)
2. Always hashtag #IMEX13
3. Always stand number/location
4. Always mention (if possible)
5. Always a story without photo

51. Lessons #Haren
1. Power of networks
2. User generated content
3. Acces to mass media
4. Community takes action

52. #reflection
applying to
your own
context

54. Before I go …

55. I am going to …

58. Photos, Feedback and Findings
Twitter: @HCIBS
Facebook: /HCIBS

59. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS of @GHeijkoop
Facebook: /HCIBS

60. How to bring Social Media
to life at your event?
Lessons from the @IMEXSocialTeam