Contact us via http://How-Can-I-Be-Social.com | Social Media + Strategy + Design How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way. Slides were used at CORE, Helsinki, Finland on September 26th, 2012 with Gerrit Heijkoop, How Can I Be Social (HCIBS) at the MPI Finland Breakfast meeting. Title: Listen & #Daretogive: Social Media in meetings & events Session description: Gerrit Heijkoop will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During his session he will help you understand the new ‘ground rules’ of online Social Networking. He will explain why Social Media are such powerful tools around live events and meetings. Based on real-life case examples, Gerrit will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results. Bio Gerrit Heijkoop: Gerrit Heijkoop MSc, Social Network Consultant for events & conferences at How Can I Be Social (HCIBS), Amsterdam, Netherlands Gerrit Heijkoop (1980) is an entrepreneur with a passion for technology and events. Educated with a master’s degree in systems engineering and policy analysis at the Delft University of Technology in the Netherlands. Shaped and formed as a management consultant and project manager at Boer & Croon Consultancy firm. And then followed his passion for the events industry. This unique background allows him to quickly distinguish between the sense and nonsense of new technology for conferences and events. “Your network is your most powerful resource”, says Gerrit Heijkoop. “As an individual professional, as a specific meeting or event or as an organization. Social Media like Linkedin, Twitter and Facebook are strong tools to help you grow, monitor and harvest this resource”. Gerrit has been a speaker on this topic at many conferences in the past 2 years, both in- and outside the meetings industry. He is involved in the international EventCamp community, member of the Green Meetings Industry Council (GMIC) and blogger at several Dutch websites for the events industry. He was also co-founder of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. Since January 2012 he is executive partner of How Can I Be Social (HCIBS). HCIBS creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort!

1. Listen & #Daretogive
Social Media in meetings and events
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

2. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

3. Gerrit Heijkoop
How Can I Be Social (HCIBS)
Twitter: @HCIBS
Facebook: /HCIBS
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

4. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

5. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

6. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

7. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

8. 3.500
500
20
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

9. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

10. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

11. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

12. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

13. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

14. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

15. Lessons #Haren
1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

16. Where do
you stand?

17. “I am doing pretty well
on Social Media”
Disagree Agree
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

18. Statistics Finland
: 2.2 million (41,9% of population)
: 0,3 million (28% active accounts)
: 0,4 million
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

19. why
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

20. Social Media =
Communication
… » cave drawing » pigeon » letter »
telegraph » telephone » e-mail »
mobile » online » …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

21. “What is the impact
of Social Media on
our communication?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

22. The impact of Social Media on our communication

23. The impact of Social Media on our communication

24. The impact of Social Media on our communication

25. “With Social Media
it takes less effort
to reach more people”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

26. HCIBS social media solutions

27. Benefits are clear
1. Contact with your audience
2. Increased exposure
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

28. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

29. Video link:
http://bit.ly/IntentsFestival-Aftermovie
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

30. Twitter: @HCIBS
Facebook: /HCIBS
Photos, Feedback and Findings
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

31. Benefits are clear!
1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

32. Benefits are clear!
1. Contact with your audience
2. Increased exposure
3. Conform expectation
4. Improved search results
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

33. “So should I always
use Social Media
for my events?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

34. 1. Less then 10% of my
(potential) audience
2. No benefit from extra
visibility and exposure
3. I don't believe it can
contribute to my meeting
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

35. how
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

36. 1. Authenticity
2. Friends & family
3. Employees & colleagues
4. Partners & suppliers
5. Clients
6. Rest of the world
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

37. “How can
you activate
your network?”
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

38. Video link:
http://bit.ly/KLMSurpriseVideo
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

39. #daretogive
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

40. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

41. Learn
Love
Laugh
Location
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

42. what
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

43. What resources do you need?
People: team, training, coordination, network
Social Identity: design, hash-tag, integration
Technology : internet, devices, accounts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

44. What resources do you need?
Content: stories, photos, occasions
People: team, training, coordination, network
Social Identity: design, hash-tag, integration
Technology : internet, devices, accounts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

45. What resources do you need?
Content: stories, photos, ‘occasions’
People: team, training, coordination, network
Social Identity: design, hash-tag, integration
Technology : internet, devices, accounts
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

46. Facebook Edgerank
=
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

47. #reflection
applying to
your own
context
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

48. Before I go …
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

49. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

50. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

51. Do you know someone who needs
some help with …
… event technology
… Social Media
… a speaker about those topics?
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

52. Gerrit Heijkoop
Partner HCIBS
Want to receive these slides?
Leave me your businesscard and I will e-mail you the link!
@gheijkoop or
@hcibs
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

53. Listen & #Daretogive
Social Media in meetings and events
How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

54. How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv