The JE Movement started in 1967 by French business students who saw the need to enhance their education by gaining practical work experience

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Fostering Entrepreneurship

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Fostering Entrepreneurship
Prepared for the EDC 2008
By: Kruschen Govender
Fostering Entrepreneurship among Students
in Higher Education

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Fostering Entrepreneurship
1. Definition of the Junior Enterprise (JE) Concept
ContentsContents
2. History of the Junior Enterprise Movement
3. Applying the JE-concept in a Developing Economy
4. Conceptualizing a Pilot South African JE Project
Cultivating Young Entrepreneurs in South Africa

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Bridging the gap between theory & practice
A Junior Enterprise is:A Junior Enterprise is:
… a non-profit organization… a non-profit organization11
… offering consulting services… offering consulting services22
… entirely student managed… entirely student managed33
… developing entrepreneurs… developing entrepreneurs44
World of
Work
Public &
Private Sector
World of
Work
Public &
Private Sector
Higher
Education
Higher
Education
… with social responsibility… with social responsibility55
1. Definition of the Junior Enterprise Concept

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Fostering Entrepreneurship
The JE Movement started in 1967 by French business
students who saw the need to enhance their education
by gaining practical work experience
The Junior Enterprise (JE) concept
Entirely student-managed non-profit organizations
Conducting projects to bridge the gap between theory & practice
Best practice in the field of entrepreneurship education (European Commission)
JE Confederations
JADE
European Confederation of
Junior Enterprises, founded in
1992. Today there are more
than 22 000 students (in 13
European countries)
generating over €12 million in
annual turnover.
BRASILJUNIOR
Founded in 1988, through the
involvement of students with the
Brazil-France Chamber of
Commerce. 700 Junior
Enterprises all over Brazil. The
largest student network in
Brazil – over 20 000 students.
BDSU
German Association of Junior
Enterprises was founded in
1992 and today connects
more than 1800 students
and 28 JEs throughout
Germany.
2. History of the Junior Enterprise Movement

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Why is the Junior Enterprise concept so
successful?
Junior Enterprises work in the
three most important fields
according to the MIT learning
pyramid.
Lecture
Reading
Audio-Visual
Demonstration 30%
20%
10%
5%
Discussion
Practice
Teaching others
50%
75%
90%Source: MIT learning pyramid
JE activitiesJE activities
Average retention rate:
2.1 Experiential Learning

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2.2 CCT e.V. – Leading German Junior Enterprise
In the last 14 years students from Berlin universities have
executed consulting projects for over 200 local companies and
international groups
Company Consulting Team e.V. (http://www.cct-ev.de/)
+
Benefits for Clients:
Strategic research and analysis
Critical & creative thinking
Low costs
Contact to potential employees
Benefits for Students:
Practical experience
Entrepreneurship training &
project management experience
Enhancing knowledge & soft
skills through projects &
workshops
CCT e.V. Client List:

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Fostering Entrepreneurship
21% of our alumni are entrepreneurs, three times
more than the EU average
Employee
Immediately self-employed
First employee,
then self-employed
21%
European average is 7%
2.3 European Confederation of JEs (JADE) Statistics 2006 (www.jadenet.org)
Source: JADE Alumni Career Survey, Arthur D. Little

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On average JE alumni start their own businesses
at a younger age
16.7%
8.3%
16.7%
25.0%
16.7%
8.3% 8.3%
0%
5%
10%
15%
20%
25%
30%
25 26 27 28 29 32 36 Age
JADE average: 28 years old European average: 35 years old
2.4 European Confederation of JEs (JADE) Statistics 2006 (www.jadenet.org)

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Project: creating a “Small
Enterprise Resource Planning
(SERP)” strategy
Developing a software management
system & training program for
owners & employees to enhance
their ICT skills capacity
Sponsorship from a large Brazilian
software company
Case Study – Faculdade Sumaré
Empresa Júnior
(Sao Paulo, Brazil)
Researched the variety of
services that could be improved
upon in order to support micro-
enterprises
Lack of technological &
managerial support for small
businesses in Brazil
3. Example of a Brazilian Junior Enterprise Engaged in Development
““Students partnering with big technology to aid
the growth of small businesses” (Sao Paulo, Brasil)

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Fostering Entrepreneurship
Fostering
Entrepreneurship
Creating
Employment
Alternative in
Consulting
Skills
Development
Practical Work
Experience
Creating Knowledge
Networks
Potential Impact of JEs in Developing
Economies
3.1 Benefits of Applying the JE-concept in a Developing Economy

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Inputs for a Pilot South African JE Project:
4. Conceptualizing a Pilot South African JE Project
Motivated students
Infrastructure & intellectual support from the university
JE incubated within a graduate school
Support from public & private sector organizations
Seed funding
Cultivating skilled, young & opportunity-orientated
entrepreneurs in South Africa

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Fostering Entrepreneurship
Contact Details:
Mr. Kruschen Govender
Master in Development Studies
School of Development Studies, University of KwaZulu-Natal
Tel: +27 79 908 0426
Email: juniorenterprise.sa_kruschen@yahoo.com
Useful Websites:
http://www.jadenet.org/
http://www.jewc08.com/news.php