This 7 step guide outlines how to build a mobile strategy, starting with understanding why mobile is important for a business, using SMS and the mobile web to connect with customers, developing mobile apps, leveraging location data, launching mobile initiatives, and marketing apps and services to drive adoption.

1. @ggappsuk

2. Who?

5. 7 Steps
to
Mobile

7. 1.
Why?

11. 2.
SMS

13. 3.
Mobile Web

15. 4.
Mobile Apps

17. 5.
Location

19. 6.
Launch

21. 7.
Marketing

24. Who?