Influencer. [in-floo-uh n-ser] (n). a person who has the power to influence many people, as through social media or traditional media. As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other people in your industry -- this is where social media influencers come in. Influencers are experts in their fields and can help connect you to a huge network of people in the spa/salon sector.

1. Top Social Media
Influencers in
the Spa & Salon
Industry

2. INTRODUCTION
Influencer. [in-floo-uh n-ser]
(n). a person who has the power to influence many people, as through social media or traditional
media.
As a spa or salon owner, it can be hard to keep up with news/tips and to build relationships with other
people in your industry -- this is where social media influencers come in. Influencers are experts in
their fields and can help connect you to a huge network of people in the spa/salon sector.
This slideshare includes a list of top social media influencers (individuals and businesses) for you to
follow to make sure you’re always up to date on the latest in the spa and salon industry.
P.S: Each slide includes icons with links to each influencers social profiles for you to easily follow!
Top Social Media Influencers in the Spa & Salon Industry

3. Our partners at Salon Success Strategies put together some of
their top social media tips for salon & spa owners.
Top Social Media Influencers in the Spa & Salon Industry
Quick Tips For Success
1. Post interesting, yet relevant content
2. Focus on images and videos
3. Consistency is key
4. All platforms are not equal
5. Have a strategy for all content
6. Give your audience what THEY want
“The marketing environment of social media is
different than it used to be. With your
consumers attention span shorter than ever,
keeping them engaged with your business is
that much more difficult. What do you do?
Provide value that actually matters to your client
and deliver your message in a way they want to
receive it.”
- Salon Success Strategies Publication
Shorten your links using Bitly or Tiny URL
so the link does not take up so much space
in your post.
When posting to Twitter or Instagram, use
#Hashtags for greater engagement, but leave
off when posting to Facebook. (Posts
without hashtags on FB perform 25% better
than posts with).

4. MAFIA HAIRDRESSER
Marketing Consultant, Salon Owner, Author, Host (Salon Spa Chat)
Jon-David is the first beauty industry professional to harness the power of social media to
help owners and service providers grow their businesses with his brands, Mafia
Hairdresser and #SalonSpaChat.
"Whether you are a salon, spa or barber shop owner; or a service provider, employee or
renter: If you are not the master of at least one social media platform you are
invisible to potential customers. Give yourself 3 months to master one social media
platform such as Facebook, Instagram, Twitter, Pinterest or LinkedIn. Once you begin to
connect with new customers, learn another platform and build an additional audience!" -
Jon-David
Top Social Media Influencers in the Spa & Salon Industry

5. DAY SPA ASSOCIATION
Network for Spa Industry Professionals
The DSA serves as a business resource to support and connect day
spa professionals - owners, managers, practitioners and vendors.
They are a go-to resource for industry members and provide a platform
for building relationships and life long learning opportunities.
Top Social Media Influencers in the Spa & Salon Industry

6. ALICE KIRBY, MD
Lockhart Meyer Salon Marketing, Hair and Beauty Industry Blogger
“Marketing is the very essence of a successful
salon. Marketing isn’t just advertising, posting on social
media or running an event...it is so much more.”
“Nothing is too small to escape notice. Your clients clock
it all. And then they judge you and your salon.”
Every little thing creates an impression in
your client’s mind. Whether you like it or not.
It all counts:
How you answer the phone.
The prices your charge.
Your team’s body language & dress.
The clients you choose to work with.
Your customer experience.
Even your salon playlist.
#GrowYourSalon
Top Social Media Influencers in the Spa & Salon Industry

7. LIVE LOVE SPA
Connecting the Global Spa Community
"When it comes to social media, be fun and be
authentic. We're always looking for ways to
show our personality...if we want to jump in a
picture, we're going to jump in the picture!"
-Lisa Michaelis, CEO and Founder
Exhibit A
Exhibit B
Top Social Media Influencers in the Spa & Salon Industry

8. JACKIE BERNARDI
Beauty Industry Business Catalyst
Live streaming video is changing the face of salon and spa marketing and is providing owners and service providers
unprecedented leverage to increase their bookings and grow their business.
Because a live-streamed video requires only a small amount of time and effort to create, it allows you more time to do the work you love
WHILE getting social exposure, 24/7. It is simply the most efficient way to increase your business presence online.
How can it do this?
Easy: just one Facebook Live video can be used to create at least 32 pieces of content that can be shared across the social platforms. And
you don’t even have to do all of the work. You can record your live-streaming video, and then outsource to someone else every other part of
the process – from editing to posting. The equation is simple: 15 minutes of your time = 32+ individual opportunities for exposure. That’s
leverage!
Live Streaming Video
Top Social Media Influencers in the Spa & Salon Industry

9. MILADY PRO
Online Beauty Education
Whether you’re a stylist, an esthetician, a nail technician, a barber or
own your own salon or spa, you know more than anyone that
polishing your skills, keeping up with trends, and learning business
strategies are integral to having a long-lasting career. MiladyPro
assists beauty professionals in growing their careers.
#miladypro
Top Social Media Influencers in the Spa & Salon Industry

10. ToGoSpa
Skincare
ToGoSpa focuses on creating products for users to experience “The Ultimate At
Home Spa Treat.”
One big thing that ToGoSpa focuses on with their social media strategy?
Engaging with their followers & clients! Two simple ways they do this are:
● Repost clients photos
● Comment on posts
● Post photos of clients and partners at Trade Shows
● Run user-generated content contests
Top Social Media Influencers in the Spa & Salon Industry

11. AMERICAN SPA
Publication, Magazine
American Spa is dedicated to helping spa professionals
better their businesses. They provide spa owners and
managers with inside information and trends on
everything from the bottom line to wellness.
Top Social Media Influencers in the Spa & Salon Industry

12. PINO
Spa & Bodycare Products
For generations, spas have trusted PINO to provide
proven, modern products for use in traditional
European therapies.
"This industry is all about relationships and people.
Embrace the outgoing spirit in the spa world. Everyone
here is so welcoming and it's an honor to be a part of
this spa family."
- Bergt Bieler, Vice President of Pino Spa & Bodycare
Top Social Media Influencers in the Spa & Salon Industry

13. SALON SPA CHAT
Twitter Chat for the Salon, Spa & Barber Industry
#SalonSpaChat utilizes social media & livestream platforms to teach
marketing, management & social media to the Salon, Spa, Barber, Beauty
Industry & EVERY INDUSTRY.
The hosts are dedicated experts who use our over 70 years combined
knowledge and partners to help other professionals, independent service
providers & small business owners. The hosts share how to market
business online to grow brands, generate more leads, and make more
money.
HOSTS
Jon David
Jackie Bernardi
Jennifer Ellis
#SalonSpaChat
Top Social Media Influencers in the Spa & Salon Industry

14. CIRCADIA SKINCARE
By Dr. Pugliese
"This an exciting time to be in Skincare. The next ten years is going
to provide us with an arsenal of devices, ingredients, and
technology that won't need to wound the skin and everyone will be
able to achieve that ageless look they're seeking. We're living
longer now, we need to look good. Make sure you're staying on top
of your game, staying educated, and look out for those who want to
teach you versus those who want to sell something to you. It's easy
to get caught up in fads."
- Tara Fuss, Circadia
"As an esthetician, your cornerstone to success is continuing
education--you need to get a good base education, but it doesn't
stop there. You constantly want to be reading the text. If you're
not growing, you're dying. Your very best friend is continuing
your education, product neutral science that can be built upon.”
- Christopher Kuever, Circadia
Top Social Media Influencers in the Spa & Salon Industry

15. BOOKER SOFTWARE
Because We’re Insightful Too
"Customer service and a customer first mentality is really important. Somebody can get a massage anywhere, but what is going to get them coming
back through your doors. You have to build relationships with your customers. The most successful businesses I work with are the ones that focus
on their customers. If you provide a great service to somebody, they might tell 2 or 3 people...but if someone has a poor experience, they're going to
tell 10 people."
- Bernie Lynch, Enterprise Account Executive
Top Social Media Influencers in the Spa & Salon Industry
Our quick tips:
● Stay engaged with your clients AND with other people in your
industry.
● Subscribe to blogs and newsletters for easy reading.
● Share other influencers/business’ content (also practice the
social media rule of thirds)
Our blog has dozens of insightful articles for spa and salon
business owners!

16. Thank You For Reading!
Additional Content Recommended for You:

17. Thank You For Reading!
We hope you found these tips from some of the biggest
spa and salon experts in the industry useful!