This is a presentation given at [IN]cubes [In]tensive Day 2 today to a number of promising start-up companies with internet based businesses.

1. Creating a Advisory Board
The
Who’s, When’s, Why’s & How’s

2. Agenda
• Meet & Greet
• Introductions
• 90 Second Company Elevator Pitch
• Discussion on Advisory Boards
• Q&A
• Future Topics

3. Who Don’t You Want
• Your Drinking Buddy
• Your Cell Mate
• Your ex
• Probably your mother
• Your rich cousin
• Person with the same mindset or a yes person

5. Who
• Reach outside your comfort zone
• Create a influential team of OCI’s
• Industry Vertical Experience
• Previous Start-up Experience
• People with large contact lists or Rolodex
• Members with Legal, Finance and M&A
• Customer Advisory Board

6. Effective Member’s Characteristics
• Vision and future focus
• Comfort with risk
• Strategic thinking for innovation
• Understanding of technology
• The ability to understand the business side of
Board Governance by taking a holistic view

7. When
• When you feel to have a validated business
model
• When you would like to fill in skill gaps
• Early in the process and before you go for
outside financing
• To walk the walk of a structured company
• A early proxy for a BOD

8. Why
• Your ahead of the curve when you invite
professional investment
• To fill skill gaps
• To create a team of mentors
• Inexpensive way to acquire expertise
• Members don’t have liability of BOD
• It gives investors confidence in your coach
ability

9. How
• Create a skills Matrix
• Recruit through professional associations or
industry groups
• Choose the right people
• Get a time commitment up front
• Nurture the Board Relationships
• Don’t forget the compensation.

10. Future Topics
1. Bootstrapping a Company & Exec Summary
2. Forming an Advisory Board
3. Preparing a Pitch for Investors
4. Accessing Capital from a Angel Network
5. Terms to expect from an Investors Term
Sheet
6. Pros of Cons of accessing Venture Capital too
early & some of the pitfalls to avoid

11. Gerard Buckley, BBA, FICB, ICD.D
President and CEO
Jaguar Capital Inc.
(C) 416-884-9522
(W) 416-646-6789
g.buckley@jaguarcapital.ca
www.jaguarcapital.ca
@gerardbuckley
@jaguarcapital