1. The use of the prism
splitting the light up
into the various
colours. This greatly
stand out against the
black background,
which really stands
out to a potential
audience member.
However the
connotation of the
rainbow of colours,
tells us that the
album is about
spreading goodness
and trying to make
the darkness less.
This could indicate
that the album has a
political or social
message.
The black background indicates that its likely to be a Rock album.
We can assume this as darkness seems to link with the genre
conventions that we see on other digipacks. This makes a clear
indication that the album is of a rock nature.
On this digipack cover, we see two discrete types, on the top left we see the artists name whilst on the
bottom right we have the album name. The are typed in white which is in start contrast however they
do not particularly stand out when comparing it to the album art work. The size is again important, the
use of bold should make it stand out to us, but in this instant it does the opposite effect.