Boston marketing technology group 150223 george adams vizi apps
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In 2014, use smartphones and tablets surpassed desktops and laptops. But, that's just the beginning for why mobile has become an essential factor in marketing and sales. The geo-location, Push, camera, and many other features in mobile devices can make your marketing programs Context -Driven, bringing backend data and Calls To Action right in the real-time Context of where target customers and mobile sales teams are, and what they are doing 24/7, This was my presentation at the Feb 23 Boston Marketing Technology Meeting.
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Boston marketing technology group 150223 george adams vizi apps
- 1. Boston Marketing Technology Group Meeting February 23, 2015 George Adams, Co-Founder and CEO, ViziApps, Inc. george@viziapps.com 1 Embracing Mobile to Move the Marketing Meter Copyright 2015 ViziApps, Inc.
- 2. 2 Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend data ViziApps.com George Adams, Co-Founder and CEO Earlier: • CEO SSH Communications Security Inc • VP Marketing and PC Products, Phoenix Technologies • Sun Microsystems, Analog Devices, Intel Copyright 2015 ViziApps, Inc.
- 3. Moving from Best Practices to Next Practices™ 3 Mission: Bring members new ways to innovate for measurable results through interactive, peer-sharing events and content that focuses on ways to drive efficiency, effectiveness, market share, mind share and wallet share. • Monthly Breakfast Roundtables • Monthly Sales and Marketing Next Practices Events • Louis Gudema: President • George Adams: Founder and Board Member See: www.SAMInnovator.com Agile Sales and Marketing Thursday Feb 26 5:30 PM Bentley University
- 4. Before we start … Mobile is a Major New Vehicle for increasing: • Market Awareness • Customer Engagement and Nurturing • Conversions and Sales • Up-selling/Cross-selling • Marketing and Sales Teamwork & Effectiveness Mobile is NOT a Magic Bullet: • NOT a Replacement for Fundamental, Holistic M&S Planning and Execution – Positioning – Target Customers/ Personas – Value Propositions – Quality Content – InBound & OutBound Programs – People-People Teamwork 4Copyright 2015 ViziApps, Inc.
- 5. The Mobile Mind Shift Copyright 2015 ViziApps, Inc. 5
- 6. 6 Web UX Mobile UX Content is King! Context is King! • Websites • Email/eNewsletters • eCommerce • Webinars • Blogs • Social Media • Relevant Web Content for Small Screens, plus … Apps: • The Right Info • Right Now • Right in my Hand • and Tangible Branding Mobile Marketing Mind Shift Copyright 2015 ViziApps, Inc.
- 7. 7 Mobile Can Compel Faster Results Copyright 2015 ViziApps, Inc.
- 8. • Location-based Promotions • In-Hand CRM • Conference Info • Engagement Campaigns and Games • Competitive Info • Inventory and Delivery Lead- time Info • Customer Loyalty Program Tracking and Redemption • Impromptu Video Conferences with Remote Subject Matter Experts • Pricing Tools, Quote Creators, and Solution Configurators • Proposal and Invoice Builders with Signature Capture 8 Mobile Can Put Real-time Info in Sales and Customer’s Hands Copyright 2015 ViziApps, Inc.
- 9. 1. People – Who are our Target Users? – What devices do they use? – Opt-in & Privacy Policies – How can Mobile increase our M&S Team Effectiveness? 2. Objectives – How can we Increase Revenue, Reduce Costs, or Close Sales Faster with Mobile? – What Metrics should we use to Track Results? Mobile Planning Factors 3. Strategy – How does Mobile fit the total Marketing & Sales Gameplan? – What’s Mobile’s Role/ROI from Awareness to Engagement to Revenue? 4. Technology – Mobile App or Mobile Site? – Push Notifications? SMS/Text? – mCommerce? – Audio/Video – Streaming or Embedded – Agile Development Platforms 9Copyright 2015 ViziApps, Inc.
- 10. Which mobile technologies and methods to use? Some Technologies • Google Maps • Push Notifications • GPS and Geo-Fencing • Audio Playback/Capture • Video Playback/Capture • Mobile Commerce • Email, Text/SMS, … • Signature Capture • Social Media Integration • IoT Integration Some Methods • Audience-specific Engagement Mobile Apps/Sites: – B2C Branding Apps/Sites – B2E Sales & Service Productivity Apps – B2B Client Engagement Apps • Mobile Analytics – More Than Just Downloads – More than Web Analytics • Customer Photo Capture 10 Copyright 2015 ViziApps, Inc.
- 11. Source: Apperian B2C Example: Game-changing Retail App Increased revenue by 300% at counters Rolled out 20,000 iPads Delivered a solution world- wide with zero local IT touch Saved $2.5MM+ per year in direct IT costs 11Copyright 2015 ViziApps, Inc.
- 12. 12 Customer Engagement Time Mobile CRM Faster M/S Communications Push Nurturing Content Live Chat Expert Remote Demos Technical Win Objectives Trusted Business Partner Mobile Private Client Portal Push Up-Selling & Cross-Selling Info B2B Example: Accelerating the Buying Cycle Branding Apps Mobile LeadGen Business Win Faster Quotes Customer-centric Proposals Solution Configurators Faster Contract Negotiations On-Device Signature Capture Close Copyright 2015 ViziApps, Inc. MQLs, SQLs 12
- 13. Mobile can help marketing and sales work together more effectively • Instant M S Communications – Overt and Covert – Planned and Impromptu • In-hand, Marketing Content Repository – Organized, “Un-losable” • Push Nurturing Content – Accelerate Deal Development & Closure • Push Upsell/Cross-Sell Opportunities 13 Marketing Sales Copyright 2015 ViziApps, Inc.
- 14. 14 Design your app online - No Coding - Free-form UX Designer & Native Features - Drag & Drop Backend Data - Plus: Can also use JavaScript and HTML5 Download to Test in Seconds Publish or Update in Minutes Create Mobile Business Apps Visually The only online mobile platform to visually design your app’s user experience and use of backend data Copyright 2015 ViziApps, Inc.
- 15. Be Agile: Fastest Possible Development 15 Copyright 2015 ViziApps, Inc.
- 16. Copyright 2015 ViziApps, Inc. 16 Marketing, Sales, Services Managers, “Citizen Developers”* “App Heroes” IT Professionals Mobile Software Engineers - Not Our Target Number of Users Computer Skills * Estimates Per Gartner Research, US Census Bureau, 247K * 20M*+ 1.6M * ViziApps Target Users Our Target Users 2015+ Our Target Users to 2015
- 17. Copyright 2015 ViziApps, Inc. 17 Some ViziApps Apps Commercial Property Management Channel Partner Management (In Chinese) Insurance Claim Processing
- 18. Free 30-Day Trial – $15/month Developer Account Pro Plans: – Unlimited app end users and app complexity – Update app at any time – Google Spreadsheets Data Premium Plans: – Push Notifications, NFC, … – Salesforce, QuickBase, SQL Enterprise Plans: – Per Developer, Per User basis – Annual Contracts Pro Premium 1 app $ 99 $ 149 5 apps $ 79 $ 119 Discounts: – Annual payment – Volume app plans – Non-profit Organizations Monthly Prices per App Low Cost 18 Copyright 2015 ViziApps, Inc.
- 19. Design: Touch User Interface 19 Free-form visual layout Create the exact user experience you are looking for Label Text Input Button Checkbox Scrolling List And Many More Fields To Choose From! Copyright 2015 ViziApps, Inc.
- 20. Design: Page-By-Page App Structure 20 Copyright 2015 ViziApps, Inc.
- 21. Design: Themes for App Styling 21 Copyright 2015 ViziApps, Inc.
- 22. Design: Setup Data Sources 22 Copyright 2015 ViziApps, Inc.
- 23. Testflight.com Public App Stores Enterprise Mobile App Management Systems ViziApps Instant Publisher Publish: Distribution Options 23 Copyright 2015 ViziApps, Inc.
- 24. Boston Marketing Technology Group Meeting February 23, 2015 George Adams, Co-Founder and CEO, ViziApps, Inc. george@viziapps.com 24 Embracing Mobile to Move the Marketing Meter Copyright 2015 ViziApps, Inc.
Hinweis der Redaktion
- ViziApps is a no-coding visual design platform. Traditional methods of building mobile apps include native coding tools like Apple Xcode with Objective-C, and Android SDK with Java. But even hybrid methods like Sencha, PhoneGap, and Appcelerator demand intensive coding and high levels of mobile device expertise. Compared with these coding tools, the ViziApps visual design environment is much faster to layout the user interface for your app, and to incorporate mobile device features and connect to remote data services. But what makes ViziApps *really* fast is the way you can make design changes, test the results, and push an update to all users – literally within minutes.
- You create a user experience by selecting visual fields such as labels and images, and touch-responsive fields such as buttons and scrolling tables, and placing these on a page. The ViziApps Studio is a free-form visual designer, so you can place these components anywhere on a page, exactly where you want them. You can resize fields, move them around, copy and paste, and even overlap and layer them. You assign each field a identifier, essentially a unique name, so you can later refer to these fields when building your app’s features.
- The structure of a mobile app is created by building a set of pages. There are many ways that a user can navigate through the various pages in an app. You can include an app navigation bar which is always present in every page of the app. A slide panel is normally hidden but is activate when a user taps a menu button. Any button can be assigned to change to a different page. Tapping on a row in a scrolling table can select a specific page. And pages can be selected as the result of a remote data operation. The view you see here is the App Storyboard, which shows all pages in your app, and the fields that are defined on each page.
- Many of the ViziApps fields will be styled according to a theme you select, although you can also override the style of individual fields if you like. A Theme allows you to change to look of your app, such as colors and font styles, even after the app has been completely built and published.
- Click the “Manage Data” button in ViziApps Studio, and when you create a new app data source, you will see a list of data sources supported by ViziApps. These include Google Drive Spreadsheets, Salesforce.com, Intuit QuickBase, and Intuit QuickBooks Online. ViziApps also uses industry-standard ODBC connections which support a wide range of SQL databases.
- Your app is done and ready for distribution. Click on the Publish button in ViziApps Studio, and you will see options for publishing. ViziApps can be used to build binary files: APK files for Android devices and IPA files for IOS devices. A single app design and pricing can publish to both iOS and Android devices. You can use these binary files for limited test distribution using testflight.com. Using your own developer accounts with Apple and Google, you can post your app to the iTunes App Store or Google Play. Enterprises deploying mobile app management systems can distribute their ViziApps apps just like any other app binary file. Now let’s discuss a unique option: ViziApps Instant Publisher.