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Social Media for Social Good Class #3 - Research

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Geoff Livingston
Geoff Livingston

Listening with Purpose: Social Web Research. By Qui Diaz http://www.livingstonbuzz.com/2009/02/02/the-big-dig-online-research-listening/

Business
1 von 13
Listening With Purpose: Social Web Research February 3
Why Are You Listening? ,[object Object],[object Object],[object Object],[object Object]
Listening Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT 2.0 ,[object Object],[object Object],[object Object],[object Object]
Map First, Directions Second
Guiding Questions: Technographics (Best tool: Survey + secondary research) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guiding Questions: Social Media Landscape (Best tool: Your own research) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guiding Questions: Competitive Analysis (Best tool: Your own research + case studies) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Your Community search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom blogging social networks your community
Search Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Searching Smarter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Housekeeping

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Social Media for Social Good Class #3 - Research

  • 1. Listening With Purpose: Social Web Research February 3
  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9. Finding Your Community search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom search wom blogging social networks your community
  • 10.
  • 11.
  • 12.