1. Hitwise Data for Web in Travel – Australia
17 February 2012
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2. Travel related websites have higher visits from Female users
than Male users in Australia.
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3. However in the Airline category, there is the closest parity between
males and females compared to the travel-related categories – Are
females less likely to search on flights only but more interested in
the whole package?
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4. Top 10 Travel Agencies Websites visited by Female users – Webjet
is the top site but Travelzoo tends to have higher Female visits.
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5. Top 10 Travel Agencies Websites visited by Male users –
Kayak has relatively higher Male visits.
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6. Bridge Pacific is the top website with highest visits from Female
users though its share of visits is still relatively low.
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7. Top 10 Destination & Accommodation Websites visited by Female
users – TakeaBreak tends to have higher Female visits
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8. Top 10 Destination & Accommodation Websites visited by Male users –
ExploreOz.com has a slightly higher Male visits
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9. Top 10 Cruises Websites visited by Female users –
Cruise Critic Message Boards tends to have higher Female visits
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10. Top 10 Cruises Websites visited by Male users –
Royal Caribbean International has a slightly higher Male visits
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11. iCruise.com is the top cruise website with highest visits from
Female users
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12. Top 10 Airlines Websites visited by Female users –
Tiger Airways has a higher Female visits
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13. Top 10 Airlines Websites visited by Male users –
Cathay Pacific has a higher Male visits
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14. Appendix
§ Segmented Visits - share of visits to a website by female users in the
category
§ Segmented Rate - percentage of female users' visit out of the overall
share of visits of a website in the category
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15. © 2010 Experian Limited. All rights reserved.
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