Build your business uplevel your life with Chichi Eruchalu
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My deck from Chichi's event: Build Your Business, Uplevel Your Life FYI my Facebook Group has now changed to: https://www.facebook.com/groups/simplysmartbusiness/
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Build your business uplevel your life with Chichi Eruchalu
- 1. © Gemma Went Ltd 2016/2017! Build Your Business Uplevel Your Life
- 2. © Gemma Went Ltd 2016/2017! // my story // what I learned // the different social channels and how they’re working // building a tribe of raving fans // automation & nurture paths // advertising // the academy & win stuff!
- 3. © Gemma Went Ltd 2016/2017! Introduction
- 4. © Gemma Went Ltd 2016/2017! WHO AM I? // ONLINE BUSINESS CONSULTANT // BACKGROUND IN PSYCHOLOGY // 10 + YEARS ONLINE BUSINESS EXPERIENCE // RAN 2 SUCCESSFUL ONLINE BUSINESSES // ENTREPRENEUR OF THE YEAR AWARD // SOCIAL MEDIA DIRECTOR AT 2 AGENCIES // CLIENTS: ONE WOMAN BANDS-GLOBAL BRANDS // BRINGING CLIENTS’ DREAMS TO LIFE ONLINE // ABOUT TO LAUNCH AN ONLINE BUSINESS ACADEMY
- 5. © Gemma Went Ltd 2016/2017! This is what I learned « The main barrier to us as business owners is our mindset.! « Negative talk gets in the way. ! « Try to replace it with positive talk.! « You can achieve anything, ANYTHING.!
- 6. © Gemma Went Ltd 2016/2017! This is what I learned Setting up a business doesn’t have to be expensive:! « Website: ! « Wordpress = free, themes (eg $19 a year), hosting $3.95 per month, or! « Square Space = $26 per month.! « Social Media platforms = free – but need time! « Email provider: Mailchimp = free (up to 2000). $10 a month if you want automations!
- 7. © Gemma Went Ltd 2016/2017! This is what I learned Tools to find your tribe AND research them! « https://mention.com Set up alerts for for your keywords.! « https://www.quora.com The best answer to any question.! « http://answerthepublic.com Does what it says on the tin.! « Twitter Chats, LinkedIn Groups, Facebook Groups! « http://crowdriff.com/riffle Lets you get Twitter analytics and compare profiles!
- 8. © Gemma Went Ltd 2016/2017! This is what I learned Tools to find your tribe AND research them! « Find them at ‘actual’ events with https://www.meetup.com/ and https://www.eventbrite.co.uk/! « Find influencers and look where they hang out with http://buzzsumo.com/! « Save search streams in http://hootsuite.com!
- 9. © Gemma Went Ltd 2016/2017! What’s Working Online Now
- 10. © Gemma Went Ltd 2016/2017! The Different Channels
- 11. © Gemma Went Ltd 2016/2017! How social media is working for SMEs right now CHANNEL WHAT’S WORKING? Facebook Advertising, particularly leading into nurture paths Video content and Facebook Live Groups Twitter Influencer outreach Research Listening and monitoring News channel LinkedIn Published posts on Pulse Finding people and authentic networking Pinterest Great for visual products or services Highest conversion rate Advertising is working well Instagram Highest engagement rates Only works if you can produce regular, quality imagery and short video Advertising is working well Snapchat Perfect for Millenials Great for standing out and being creative
- 12. © Gemma Went Ltd 2016/2017! the thing to remember
- 13. © Gemma Went Ltd 2016/2017! the thing to remember « Get in the minds of your people.! « Where do they hangout?! « What do they like to do there?! « What content turns them on?!
- 14. © Gemma Went Ltd 2016/2017! the thing to remember « Do they like to speak to brands?! « People do business with people.! « Be a person, not a brand.! « Bonus: find the thing that bugs your tribe and do the opposite.!
- 15. © Gemma Went Ltd 2016/2017! Building A Tribe Of Raving Fans
- 16. © Gemma Went Ltd 2016/2017!
- 17. © Gemma Went Ltd 2016/2017! You don’t have to be as big as Lady Gaga to have a loyal tribe of fans
- 18. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans « Be an authentic brand, show your true personality, engage as people, not businesses. ! « Be clear what you stand for.! « Show vulnerability, tell your story. ! « Be unique.! « Know your audience. (I’ll keep saying this!)! « Understand what they need from you. And give it to them!!
- 19. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans Give. Give. Give. Then ask for the sale.
- 20. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans « Make it easy for them to find you and be where they are.! « Delight. ! « Did they sign up for something? Give them more. ! « Did they buy something? Give them more.! « Network with etiquette. (Don’t be the other guy).!
- 21. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans « Take them with you on your story. Show your behind the scens. Use video. Use livestream.! « Building my Academy:! « Beta testers! « Asking questions in my groups! « Teasers and updates! « The ups and the downs! « THEY’RE ASKING ME FOR IT NOW!!
- 22. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans « Be consistent. This is a marriage, not a one night stand. Show up, every single day.! « Make it easy for them to share your stuff.! « SPEAK TO THEM!!
- 23. © Gemma Went Ltd 2016/2017! How to build a tribe of loyal fans « Make it easy for them to share your stuff.! « Be consistent. This is a marriage, not a one night stand. Show up, every single day.!
- 24. © Gemma Went Ltd 2016/2017! Automation and Nurture Paths
- 25. © Gemma Went Ltd 2016/2017! IF THERE’S ONE THING YOU SHOULD DO « Create a simple, effective nurture path that will grow a relationship with anyone that experiences you.! « Let’s not call it a funnel. We’re dealing with people.! « It needs to be valuable, quality and make sense to your customer.! « Create a lead magnet or freebie that works for them.!
- 26. © Gemma Went Ltd 2016/2017! IF THERE’S ONE THING YOU SHOULD DO « Then think about how you need to follow this up once they have it. Ideally with a low-cost teaser to switch them to a purchasing mindset.! « Automate to ensure it’s always working to build your pipeline.! « Start small, create a sign-up to your list, create a great piece of content to send them as a thank you. ! « Once you’re comfortable with how it all works, create more.!
- 27. © Gemma Went Ltd 2016/2017! The nurture path framework Entry! to the path! 1! Sign up to! Lead Magnet! email capture! 2! Follow up/Upsell! Ideally with a low cost teaser! 3! Follow up/Upsell! different offer! 4! …..! 5!
- 28. © Gemma Went Ltd 2016/2017! HERE’S AN EXAMPLE Valuable Opt-in FACEBOOK GROUPS FACEBOOK PAGE TWITTER WEBSITE LINKED IN PPC ADS ... EMAIL LIST SEQUENCE UPSELL TO LOW COST PRODUCT SHARE OPTIONS UPSELL TO MAIN PRODUCT/S …
- 29. © Gemma Went Ltd 2016/2017! Facebook Advertising
- 30. © Gemma Went Ltd 2016/2017! Facebook advertising « It’s not just for the big brands.! « SMEs are getting great results from Facebook Advertising! « These are some of my results!
- 31. © Gemma Went Ltd 2016/2017! Facebook advertising « Very few people aren’t on Facebook.! « You can target them through demographics, interests, who has visited your website already.! « Know your audience!! « What do they need? What are their pain points? How are you the perfect solution to their problems?!
- 32. © Gemma Went Ltd 2016/2017! Facebook advertising « Use your customer insight to create highly engaging ads that resonate.! « And use the nurture path framework – take them on a journey that starts with a Facebook ad.!
- 33. © Gemma Went Ltd 2016/2017! Bonus Goodies!
- 34. © Gemma Went Ltd 2016/2017! The Simply Smart Business Academy
- 35. © Gemma Went Ltd 2016/2017!
- 36. © Gemma Went Ltd 2016/2017!
- 37. © Gemma Went Ltd 2016/2017!
- 38. © Gemma Went Ltd 2016/2017! « 30+ masterclasses! « 20+ experts ! « Minimum 2 added each month! « Templates, swipe files, workbooks! « All the digital tool recommendations you’ll ever need! « Private Facebook Group – with access to me! « Monthly live Q&A hours with me! « Surprise expert Q&As in the group!
- 39. © Gemma Went Ltd 2016/2017! Bonus goodies « The academy will launch next month with some amazing bonuses.! « $460 per year.! « Sign up to the waitlist here: http://gwent.co/VIPWaitingList!
- 40. © Gemma Went Ltd 2016/2017! Bonus goodies « Win a Strategy Session with me, go to my Facebook page, look for the image of Chichi and I pinned to the to, comment ‘Give Me The Strategy’ and I’ll add you to the draw! « Sign up to the social media hacks series: ! « http://gwent.co/SMHacks ! « To download these slides, go here:! « http://gwent.co/chichi!
- 41. © Gemma Went Ltd 2016/2017! Web http://gemmawent.co.uk Twitter http://twitter.com/gemmawent Facebook Page http://facebook.com/TheGemmaWent Facebook Group http://facebook.com/groups/SimplySmartOnlineBusiness Instagram http://instagram.com/gemmawent Pinterest http://pinterest.com/gemmawent LinkedIn http://linkedin.com/in/gemmawent Join Me Online