Viber Growth Case Study / Growth Track / Geektime Conference 2016 By: Moshi Blum, Head of user acquisition, Viber

1. Playing with Giants:
Growth Strategy for a Messenger App

6. Focus on where it counts

7. “A Network Effect occurs
when a product or a service
becomes more valuable to its
users as more people use it”
(Andreessen Horowitz)

23. ASO
Partnerships
Product improvements
In-app Campaigns
Social Networks
Premium Publishers
Networks
Re-Engagement
Pre-installs
Influencers

24. -Detection tool & Prevention
mechanism
-Unbiased measurement

25. - How to reach to the right audience on the right time
with the right message?
- How to convert users into Loyal users?
- What is the cost per loyal user?
- How to improve retention cohorts over time?

26. Moshi Blum
moshi@viber.com