Today it's very common for companies to design global websites and applications. This means people with many different cultural backgrounds will use your product. How can we as designers & consultants take care of people's needs & goals and business goals when creating something for a global, cultural diverse audience like e.g. China and the US ? What do we need to consider if we do not have the resources to do a detailed user research for all the cultural diverse user groups? We will take a look at Hofstede's theory about cultural dimensions which could be applied to elements in User Interface Design and which can serve as a starting point and a rough guideline when we design for people with very different cultural backgrounds.