Tata AIG General Insurance Company - Insurer Innovation Award 2024
Research and planning
1. What makes a good researcher and planner? By Georgina Kerridge
2. A bad example of Research- Form Research Limited amount of annotation Information not particularly relevant with my production No interpretation of my ideas, with information provided It didn’t enhance my knowledge particularly any further
3. A good example of Research - Conventions Very specific to my production Very detailed information An interpretation of my ideas with the information I required It enabled me to decide what conventions to break and stick to Focus in my target audience
4. A bad example of Planning - Research into sound and music Didn’t research the conventional music for a SCI-FI film opening sequence Although we asked the audience on their overall preference, we didn’t ask for their specific choice between the two soundtracks we found Not many soundtracks to choose from Allowed limited space to change and adapt the soundtrack
5. A good example of Planning - Shooting Schedule It proved to be a good way of communication not only within the group but with the police. Enabled us to organise the footage that we were going to shoot on what particular days It allowed us to prepare for the shoot well in advanced. Showed our ability to manage more than one task at once
