Kelly McGillivray

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Peoplecount supplies audience measurement, campaign effectiveness research and location analytics for out-of-home advertising, digital place-based media and shopper marketing. Peoplecount developed many out-of-home advertising measurement models including the Traffic Audit Bureau’s transit and pedestrian metrics used throughout the US. Winners of the 2009 MediaPost DOOH Award for Most Innovative Audience Research/Metrics System, Peoplecount has a history of innovation over its twenty years of operation.

out-of-home digital place-based media dooh digital signage audience measurement people counting retail roi wi-fi footpath location analytics peoplecount campaign effectiveness research audience research ovab guidelines metrics advertising research digital out-of-home

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Kelly McGillivray

Präsentationen

Good Research Tells A Story

People On The Streets

Digitalcounts Expresso By Peoplecount

Audience First - Campaign Effectiveness Research For Digital Place-Based Media

Placescount: The Hands-Free Approach to Indoor Audience Metrics

Good research_Peoplecount_Sep2016