1. Defining Your Mobile Project: How to get Started! Claire Buré and Shayan Mashatian Mobile for Social Change, Net Change Week MaRS, Toronto, Canada June 9, 2011

2. Mobility! (wireless, location-based) Personalized device Instant communication Accessible technology Connection to resources Why Mobile?

3. Mobile Branchless Banking © Mobile Money for the Unbanked http://www.flickr.com/photos/38814571@N05/3593253396/ http://www.flickr.com/photos/chrislunch/4325516228/

4. QR Codes Lendorff.Kaywa QR-Code enhanced space invader scarf!

5. Mobile RFID Tags © Jakob Smith http://www.flickr.com/photos/jaksm/155840539/ © prayitno http://www.flickr.com/photos/34128007@N04/3493611597/

6. Define your goals Define your audience Define your implementation strategy Scaling for success Defining your project

7. What are your main goals? Both overall as an organization and specifically in terms of using mobile How will the mobile program help you to achieve those goals? Mobile program should be an integrated aspect that is complementary Break down your goals into smaller ones How do these goals translate into a set of solutions? Technology is a tool, not an end in itself! Defining your goals

8. Who is your current audience? Who is your ideal audience? Demographics, digital literacy level etc. How can you reach your audience? What does your audience need/ desire? What message do you want to communicate, and how do you want to engage with your audience? Defining your audience

9. What is your vision for service delivery? Make it iterative and sustainable! Who will be responsible? What are the metrics for success? How will you get buy-in? Defining your implementation strategy

10. How can you scale your project to new users/ subscribers? Know your limits… Scaling up successfully

11. Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives. Make your content mobile-friendly Website, annual reports etc. Start collecting mobile numbers now… Don’t just build an app! Build something your audience needs/ desires What can I do?

12. Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS) Use a service (Polls Everywhere, Treesaver) What can I do?

13. Culture = “How we do things around here to succeed” Reality-Oriented “We succeed by working together” “We succeed by getting & keeping control” Trust Predictability Diversity Standardization Collaboration Control Order Affiliation People Security Power Stability Partnership Teams Process People- Oriented Company- Oriented “We succeed by growing people Who fulfill our vision” “We succeed by being the best” Efficiency Competence Cultivation Dedication Achievement Professionalism Subjectivity Let things evolve Creativity Purpose/ faith Meritocracy Grow cc Agilitrix 2011 – based on “The Reengineering Alternative” by William Schneider Possibility-Oriented

14. Case Study: Community Knowledge Worker (CKW) Project in Uganda

15. Choosing a Platform

16. 1. Choose a project, campaign etc. for which you would like to integrate a mobile component 2. How can you succeed? 3. Map your project Let’s try it together…

17. MobileActive.org Platforms, case studies & much more IDEO Human Centred Design Toolkit Resources

18. International Institute of Mobile Technologies www.iimt.ca @iimtca Contact: Claire Buré cbure@iimt.ca Shayan Mashatian smashatian@iimt.ca Thank you!