The story of how MCI is Creating Value to their stakeholders as a result of their sustainability strategy based around sustainable events. This strategy is transforming the company and brand, resulting in the creation of new products, services and business lines that now positions MCI as global leader in events about sustainability. MCI is the world largest events and association management company

1. Innovation | Quality | Engagement

2. Sustainability isn’t a fad
It’s not a ‘nice-to-have’. And we don’t do it to
look good.
Sustainability is a business imperative.
It’s a competitive advantage, an economic
opportunity and a driver of innovation.
It’s part of a fundamental shift in the way
MCI work and do business.
Through sustainability we enhance the
quality of our service, creating value for our
clients, talent, and the communities which
we serve.
Guy Bigwood, Group Sustainability Director

3. But it was not
always that way

4. Our Sustainability Journey

5. 28
55
1,500
4,500
280M
Countries
Offices
Employees
Projects
Turnover / €
MCI at a Glance
Founded in Switzerland in 1987, today MCI
is an independent, global association,
communications and event management
company.

6. Global Partner
Access to a group of experts
around the world, wherever you are
With a network of 55 offices in 28 countries,
MCI utilises our global pool of experts while leveraging local connections to offer
best in class solutions and services that enhance your organisational performance.

7. CALL TO ACTION

8. CO2 LEVELS DOUBLED IN
LAST 40 YEARS
CO2
1850
1900
1950
2000
2050

9. 9

10. 10

11. Living beyond the limits of earth´s system
Sustainable Supply
A
Sustainable
Future
Current
Reality
Sustainable Demand
Source:The Natural Step

12. Risks
Opportunities

13. Sustainability Framework
CSMP FRAMEWORK
GRI
APEX

14. Leadership: Not being afraid to standup
for something you beleive in

15. LEADERSHIP
Collaboration
Innovation

16. Think Holistically
Innovation
Wellbeing
Materials
Ethics
Health and Safety
PLANET
PEOPLE
Social Performance
Environmental
Performance
PROFIT
Financial
Performance
Customer Satisfaction
Eco-Efficiency
Labour
Reputation
Conservation
Human Rights
Business Development

17. STRATEGY
OUR VISION
MCI will be the market leader in
supporting corporations, associations,
governments, destinations and the
event industry to achieve award
winning sustainability performance..

18. STRATEGY
OUR KPIs
• Develop CHF 1 Million consulting
practice
• Develop CHF 5 Million of sales of events
about sustainability (Environmental,
Social & Governance)
• Invest 1% of MCI talents’ time in
community projects
• 100 events including MCI’s internal
meetings will be certified in compliance
with the ISO20121 Event Sustainability
Management System.

19. How do we get there
INTERNAL SUSTAINABILITY
Sales Support
Operations
Training
Coms
Reporting
Community
CONSULTING ON EVENT SUSTAINABILITY
Corporate
Association
Government
Event Industry
STRATEGY, COMMUNICATION & EVENTS CONSULTING TO SUSTAINABILITY SECTOR
NGO’S (ie. GRI, UNGC)
Corporate
Global Initiatives
19

20. Stakeholder Engagement

21. You have to listen

22. Sustainability is not boring

23. Sustainability is not
difficult

24. ARE SUSTAINABILITY CREDENTIALS IMPORTANT TO
YOUR CLIENTS WHEN THEY LOOK FOR NEW
PARTNERS?
75
% say its important or very important
Source: MCI Survey

25. 86% SAY THAT SUSTAINABILITY WILL BECOME A MORE
SIGNIFICANT PURCHASING CRITERIA
Source: MPI Survey

26. Increasing interest from clients
ENVIRONMENTAL POLICY
SUSTAINABLE PROCUREMENT
ETHICS
SAFETY & SECURITY
COMMUNITY ENGAGEMENT
MEASUREMENT & REPORTING

28. Operational Integration
Clients
• Develop sustainability services and solutions to support
our clients and the industry shift towards sustainability
Operations
• Integrate sustainability consistently into operations
Community
• Build a vibrant culture of responsibility and care that
generates value for our talent and the community
Governance
• Drive performance through leadership in sustainability
reporting
28

29. Operations
•
•
•
•
Dedicated sustainability champions and teams
Standard operating procedures and checklists
Learning and development program
Supply chain management (Policy, Performance and
Partnership)

30. Event Safety and Sustainability Audit
Goal: Assess 100% of our event, venues and
destinations for sustainability and safety

32. Community

33. KPI:8 hours of community service per talent in mci hours

35. GOVERNANCE

36. TRANSPARENT SCORECARDING
OF OFFICES

37. Community

38. The MCI Sustainability Capability
We provide…
Performance
Management
Brand
Enhancement
Strategic Master
Plans
Brand Strategy
Research
Culture Change
Programs
Certification
Training
Strategic engagement and activation of
internal and external target audiences
Experience
Management
Asset
Development
Engagement
Solutions
Global Initiatives
(Responsible
Business
Forum, B4E)
Communication &
Content
Solutions
Stakeholder
Dialogue
Campaigns
Sustainability
Event
Management &
Assessment
Lobbying &
Consensus
Responsible
Business TV
Sustainability
Reporting
Full service: Strategy through to creativity and implementation

39. Building Community in the Sustainability World
Since 2007 MCI has organised over 253 events about sustainability and energy

40. Selection of MCI Sustainability Consulting Clients
EXPERIENCE | EXPERTISE | EFFICIENCY
Sustainability Event Management Consulting
•
EU Presidency, Denmark
•
UN COP11 Confence on Biodiversity, India
•
UN Global Compact Leaders Summits, NYC
•
UN COP15 Climate Change Conference, Copenhagen
•
UN Rio+20 Corporate Sustainability Forum
•
World Water Forum, Marseille
•
World Mayors Climate Change Summit, Copenhagen
•
European Wind Energy Congress
•
Responsible Business Forum
•
B4E – Business for Environment Summit
•
Symantec Corporation
Sustainable Destination Advisory Services
•
Singapore Tourism Board
•
Visit Denmark and Wonderful Copenhagen
Convention Bureau
•
Costa Del Sol Convention Bureau
•
Gothenburg Convention Bureau
•
Capetown Convention Bureau
•
Thailand Convention and Exhibition Bureau
Venue Consulting
•
Las Vegas Sands Corp(Singapore, Vegas, Macau)
•
Copenhagen Bella Congress Center
•
Estoril Congress Center
•
Capetown Convention Center
•
Stockholm Exhibition and Congress Center
•
Gothia Towers

41. C
ase study

42. Video
• http://lessconversationmoreaction.com/2012/
04/13/behind-the-scenes-of-a-sustainable-eupresidency/

43. SCANDINAVIA SUSTAINABLE DESTINATIONS INDEX

44. 2013 ICCA Scandinavian Destinations Sustainability Index
50
45
40
35
30
25
20
15
10
5
0

45. Gothenburg will be the world´s leading
sustainable meeting destination

46. What did we learn on our
journey?

47. Sustainability Framework
CSMP FRAMEWORK
GRI
APEX

48. BETTER SMARTER BUSINESS

50. INNOVATION
Source
Dancing creates energy from pizo-electric cells

53. ‘A Kodak moment’ will
become synonymous with
situations when
businesses or whole
sectors of the economy
are in flat denial of
dramatically shifting
circumstances…

54. Thank you
WWW.MCISUSTAINABILITY.COM
WWW.LESSCONVERSATIONMOREACTION.COM
Guy Bigwood
Group Sustainability Directorr