ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post
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ATSYD 13 - Ben Hourahine/Karen Davies - Amnesia Razorfish & Australia post
- 1. #ATSYD #ATSYD
- 2. #ATSYD
- 3. THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies #ATSYD
- 6. 8.7 BILLION CONNECTED DEVICES IN 2012 Source: Cisco’s IBSG group / Forbes #ATSYD
- 7. ONLY 1% OF PHYSICIAL OBJECTS THAT CAN BE CONNECTED ARE Source: Cisco’s IBSG group / Forbes #ATSYD
- 8. #ATSYD
- 9. STRATEGIES LEARNING INTIATIVES #ATSYD
- 10. #ATSYD
- 11. ‘ Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world. ’ Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012. #ATSYD
- 13. THE BIGGEST PHYSICAL NETWORK IN AUSTRALIA #ATSYD
- 14. 5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES #ATSYD
- 19. Use online to boost your offline brand #ATSYD
- 20. #ATSYD
- 21. #ATSYD
- 22. Use physical assets to drive brand online #ATSYD
- 23. #ATSYD
- 24. #ATSYD
- 25. #ATSYD
- 26. Create digital versions of physical products #ATSYD
- 27. #ATSYD
- 28. #ATSYD
- 29. - DIGITAL MAILBOX VIDEO - #ATSYD
- 30. Turn digital goods into physical objects #ATSYD
- 31. #ATSYD
- 32. - SOCIAL MEMORIES VIDEO - #ATSYD
- 33. Meet digital demand with physical solutions #ATSYD
- 34. - DELIVERY CHOICES VIDEO - #ATSYD
- 35. #ATSYD
- 36. - PARCEL LOCKERS VIDEO - #ATSYD
- 37. Wrap up #ATSYD
- 38. HOW CAN YOU OR YOUR CLIENT? #ATSYD
- 39. Use online to boost your offline brand Use physical assets to drive brand online Create digital versions of physical products Turn digital goods into physical objects Meet digital demand with physical solutions #ATSYD
- 41. QUESTIONS #ATSYD
Hinweis der Redaktion
- CURATE RATHER THAN CREATE & BE IN CONSUMER ENVIRONMENTS 20% UPLIFT$400 FOR NOTHING
- DRIVING PHYSICAL PARCELS & PRODUCTS THROUGH ONLINE CAMPAIGNSFROM 14,000 FANS TO 140,000 FANS IN JUST OVER A YEAR.
- COMPETE IN SEARCH RANKINGS BY USING 4,000 POST OFFICES. LOCAL SEO PAGES FOR EVERY OUTLET
- 2,545 CHECK-INS JUST SINCE DECEMBER 2012.QUESTION NOW HOW DO WE USE DWELL TIME / QUE TIME IN STORE?
- AND HOW DO WE USE THE DATA TO INFORM STRATEGIC DECISION MAKING
- SOFT LAUNCH USING OWNED MEDIA. DOWNLOADED 5,000 TIMES IN JUST TWO MONTHS2012 MOBILE AWARDS WINNER IN UTILITY CATEGORY
- STRATEGIC PROBLEM: THE MOVE AWAY FROM PAPER BILLING. SOLUTION: A DIGITAL MAILBOX FOR HOUSEHOLDS TO MANAGE ELECTRONIC BILLS, DOCUMENTS AND RECORDS. FULL LAUNCH THIS YEAR
- STRATEGIC CHALLENGE: HOW DO YOU DRIVE THE USE OF MAIL SERVICES USING DIGITAL SOLUTION: TURN DIGITAL ASSETS IN TOO ITEMS PEOPLE WOULD LOVE TO SENDPERSONALISED STAMPS ALLOWS ANYONE TO CREATE THEIR OWN STAMPS.
- PARCEL VOLUMES INCREASED BY AROUND 20% LAST YEAR BECAUSE OF ECOMMERCE BOOM. IN RESPONSE: ‘MY DELIVERIES’ FOR CONSUMER / ‘DELIVERY CHOICES’ ONLINE RETAIL.
- 100 EXTENDED HOURS LOCATIONS ACROSS AUSTRALIA AND ACCESS PARCEL LOCKERS 24 HOURS A DAY, 7 DAYS A WEEK.DIGITALLY FULLFILLED: CUSTOMERS RECEIVING EMAIL AND SMS NOTIFICATIONS WHEN THEIR PARCEL ARRIVES.
- THE FIVE STRATEGIES ARE TAKE AWAYS FOR YOU FROM TODAY ASK YOURSELF THE FOLLOWING QUESTIONS WHEN YOU ARE BACK IN THE OFFICE.