This presentation contains information about various methods of advertisement and why is it necessary to advertise.
Also it depicts how advertisement itself is an industry.
2. What is ‘PUBLICITY’?
Root word - ‘PUBLIC’
If we break the word PUBLICITY, what we get is
“ PUBLIC +CITY = PUBLICITY “
which means interacting with the public of a particular region
and culture. That’s why the ads we see in INDIA are different
from China, USA, Russia etc.
4. Ways to publicize a product/company
Word-of-mouth (man to man publicity)
Advertisement (posters, flex, media etc.)
Branding (providing quality services)
Events (launch events, award
function, live shows, tours,
seminars etc.)
11. Why Advertise?
Promotion : To get the word out that you have
something exciting to offer.
Awareness : To tell people that your product exists
and educate them about its benefits.
Retention : An ongoing advertising campaign is
essential in reminding your existing
customers that you're still around.
Morale : To boost the morale of the
employees, that the firm at which they are
working is widely known.
12. A D V E R T I S E M E N T I S A L L A B O U T C R E A T I V E
T H I N K I N G !
Methods of advertisement
30. T H E A N S W E R I S …
Is advertisement really
necessary?
31. It depends!
Who you are? A company like Rolls Royce or
Porsche.
Xiaomi , they did no print advertisements, no
guerrilla advertisements but they collaborated with
Flipkart that’s a brand in itself.
32. T H E O T H E R F A C E O F T H E C O I N !
Advertisement Industry
34. BY THE END OF 2014
INDIA’S ADVERTISEMENT
INDUSTRY WAS ESTIMATED
TO BE AROUND $16.33
BILLION.
Where INDIA stands?
35. INDIA - 2015
Print advertisement revenue is going to share 40-
45% market.
Online advertisement will grow by 30%.
Apps downloaded in 2014 were 1.56 billion, in 2015
it will increase 5 folds to around 9 billion.
Hence the revenue generated by apps will grow from
$150 million to $250 million.
36. SO THERE ARE AMPLE
OPPORTUNITIES FOR
DEVELOPERS TO EARN SOME
CASH AND DO ASH.